Digital Marketing & Content Specialist

Job Title:

Digital Marketing & Content Specialist – Fintech Startup

📍Location:

IT Park, Dehradun, Uttarakhand

About Securepay:

Securepay

hands-on, performance-driven Digital Marketing & Content Specialist

🎯 Role Overview:

Marketing Specialist with Managerial Capability

💼 Key Responsibilities:

🔷 Brand Positioning & Content Creation

• Develop a compelling narrative for Securepay — founders’ vision, product story, value proposition.
• Write blogs, case studies, and success stories that build brand authority and merchant trust.
• Own and manage content calendars for LinkedIn, Instagram, YouTube, Twitter and our website.

🔷 Performance & Campaign Marketing

• Plan, launch, and optimize Google Ads and Meta campaigns for merchant acquisition.
• Develop landing pages with high conversion potential for targeted campaigns.
• Drive paid and organic lead-gen initiatives that deliver measurable ROI.

🔷 SEO & Website Optimization

• Optimize content structure across all web pages for SEO performance.
• Perform basic keyword research and backlink building using tools like SEMrush/Ahrefs.
• Track rankings, improve domain authority, and manage content for discoverability.

🔷 Email & Community Engagement

• Design and launch email campaigns (Mailchimp, etc.) for lead nurturing and merchant onboarding.
• Develop merchant communities and encourage UGC (user-generated content) to boost credibility.

🛠 Tools & Technical Skills Required:

• Meta Business Manager

  &

  Google Ads Console

  – mandatory hands-on experience.

• Google Analytics

  &

  Meta Pixel

  – for tracking campaign performance.

• Basic SEO Tools

  – SEMrush / Ahrefs / Google Search Console.

• Design Tools

  – Canva or Photoshop for creatives & product brochures.

• Website Tools

  – WordPress or landing page builders (Webflow/Unbounce).

• Email Marketing Platforms

  – Mailchimp or equivalent.

👤 Ideal Candidate Profile:

• 2–4 years of hands-on experience

  in digital marketing for a

  Fintech, SaaS, or Tech Startup

  .
• Experience in launching

  lead-generation campaigns

  independently — from content to conversion.
• Strong understanding of the

  UPI/Payment Gateway ecosystem

  is a

  major plus

  .
• Excellent

  copywriting and storytelling

  skills with the ability to make technical content engaging.
• Self-starter with the ability to

  ideate, execute, and analyze

  campaigns without micro-management.
• Exposure to working in

  high-growth startup environments

  is preferred.
• Prior experience managing

  agency deliverables or freelancers

  is a bonus.

💰 Compensation:

Negotiable – Based on skill set and past performance

📬 To Apply:

sales@securepays.co.in

82720 65906