Digital Marketing & Content Specialist

Job Title:

Digital Marketing & Content Specialist – Fintech Startup

Job Description

About Securepay: Securepay is a fast-growing fintech startup founded in Uttarakhand with a mission to make digital payments accessible for every business in India. We’re now live with our Payment Gateway and looking for a creative, result-driven marketer to join us in building the brand from the ground up.

Role Overview: We are seeking a hands-on Digital Marketing & Content Specialist who understands fintech and can take full ownership of our digital presence — from creating content to launching lead generation campaigns.

Key Responsibilities

Brand Awareness & Content

· Build brand storytelling for Securepay (founders, vision, products)

· Write and publish blogs, case studies, and thought-leadership content

· Manage content for our website and social platforms (LinkedIn, Instagram, YouTube)

Performance Marketing

· Run paid ad campaigns on Meta (FB/IG) and Google Ads

· Optimize campaigns for lead generation and conversions

· Create custom landing pages for different industry segments

SEO & Organic Growth

· Optimize website pages for SEO and lead capture

· Plan and implement keyword strategies

· Build backlinks and grow domain authority

Community & Email Marketing

· Launch email newsletters for prospects and onboarded merchants

· Build social communities to increase visibility

Tools & Skills Required

· Google Ads / Meta Business Manager

· SEO tools (basic SEMrush/Ahrefs/Google Search Console)

· WordPress, Webflow or landing page builders (basic use)

· Canva / Photoshop for creatives

· Google Analytics / Meta Pixel

· Strong English copywriting & storytelling

Desired Profile

· 2–4 years of experience in digital marketing (fintech/SaaS/startup preferred)

· Strong understanding of UPI/PG ecosystem is a big plus

· Self-driven and accountable, ready to work in startup pressure

· Can ideate, create, execute, and measure independently

Location: Dehradun (On-site)

Salary: Based on experience

Reporting To: Sales Head

Job Types: Full-time, Permanent

Benefits:

• Food provided
• Provident Fund

Schedule:

• Morning shift

Ability to commute/relocate:

• Sahstradhara, Dehradun, Uttarakhand: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person

Expected Start Date: 01/08/2025