D2C Digital Marketing Expert

Job Description

We are looking for a highly motivated and performance-driven D2C Digital Marketing Expert with 2–3 years of proven experience in driving growth for consumer brands and has worked previously with Digital Marketing Agencies . This role demands a strategic thinker with hands-on expertise in evaluating client requirements, crafting digital ad growth strategies, planning and executing paid and organic social media campaigns, and scaling D2C brands profitably. Key Responsibilities: 1. Evaluate Client & Brand Requirements Understand brand goals, product-market fit, target demographics, and unique value propositions. Conduct competitive and audience research to guide channel strategy and messaging. Identify gaps in current digital marketing efforts and recommend scalable opportunities. Translate business objectives into measurable marketing plans. 2. Develop & Own Paid Growth Strategy for Ads Create platform-specific strategies across Meta (Facebook & Instagram), Google, YouTube, and other relevant D2C channels. Design full-funnel ad flows (awareness, retargeting, conversion, and loyalty) Collaborate with creatives and copywriters to ensure high-performing, on-brand ad content. 3. Plan Social Media Campaigns Align social content and paid campaigns with product launches, events, and seasonal trends. Create detailed social media calendars across Instagram, Facebook, TikTok, and other D2C-relevant platforms. Segment audiences and personalize messaging strategies for each stage of the customer journey. Integrate influencer campaigns or user-generated content into broader marketing plans where relevant. 4. Execute & Optimize Social Media Campaigns Launch and manage performance campaigns via platforms like Meta Ads Manager, Google Ads, and TikTok Ads. Continuously optimize creatives, audience targeting, bidding strategies, and placements. Required Qualifications: 1 ) 2–3 years of proven experience in D2C digital marketing and have worked with Digital Marketing Agencies 2) Knowledge about Meta ADs 3) Knowledge about Google ADS 4) Knowledge about LinkedIn ADs are a plus Salary range: 25000- 30000 per month Work Mode : On Site Address: 4WS3E, 4TH FLOOR, WEST BLOCK, MANI CASADONA, ACTION AREA-IIF, NEWTOWN, KOLKATA, WEST BENGAL 700160 Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Application Question(s): Do you have any experience in working with a Digital Marketing Agency? If yes please give a brief explanation Are you from Kolkata? If not are you willing to relocate? Have you worked with/for D2C brands? Work Location: In person