D2C Category Manager

About Us

high integrity online and offline poojas

D2C Category Manager

Key Responsibilities

• Category Ownership:

  Own the performance and strategy of all pooja service categories across D2C channels.

• Sales Growth:

  Scale revenue and conversion rates in India and the USA through product optimization, targeted offers, bundling, pricing, and campaign planning.

• Platform Management:

  Manage and optimize our

  Shopify storefront

  , including listings, flows, subscriptions, and integrations with backend tools.

• Customer Experience:

  Champion the end to end customer journey, ensuring a seamless experience for ritual bookings, feedback, and after service touchpoints.

• Ads & Analytics:

  Work closely with performance marketing and SEO teams to run and optimize ad campaigns (Meta/Insta, Google, YouTube). Analyze funnel drop-offs, ROI, CAC, and CLTV.

• Launch New Services:

  Collaborate with product and operations to bring new pooja formats, language preferences, or regional options to market based on customer insights.

• Retention & Loyalty:

  Improve NPS, manage reviews, and set up rituals-based CRM flows for upsell, cross-sell, and repurchase behavior.

Qualifications

• 2 to 3 years of experience in D2C e-commerce, ideally scaling

  India + USA

  sales.
• Hands-on experience with

  Shopify

  , including apps, automation, and A/B testing.
• Strong grasp of

  performance marketing

  , ad analytics, and sales attribution.
• Deep customer empathy with a proven ability to improve

  CX

  and

  NPS

  .
• Experience with rituals, astrology, or spiritual products is a bonus, but respect for spiritual practice is essential.
• Comfortable working in a lean, founder led, high ownership environment.

Nice to Haves

• Prior experience selling spiritual/wellness products, services, or experiences.
• Familiarity with analytics tools (GA4, Meta Ads Manager, Shopify Reports, etc.).
• Exposure to CRM platforms like Klaviyo, Drip, or ConvertKit.
• Understanding of US-based Indian consumer sentiment and expectations.

What We Offer

• Purpose led work in a spiritually conscious and ethical business.
• Freedom to innovate and experiment with formats, pricing, and marketing.
• A direct seat at the table with founders and cultural experts.
• Fast paced environment with real impact and global reach.