Customer Relationship Management Specialist

As a Sr. Manager / DGM CRM & Loyalty in our growing marketing team based in Mumbai, you will play a crucial role in driving customer engagement, data-driven marketing, and loyalty strategies. Your primary responsibility will be to create meaningful customer connections across various digital platforms. Your tasks will include leading CRM initiatives on app & web utilizing platforms such as CleverTap and AppsFlyer. You will be required to build personalized customer journeys through Email, SMS, Push & In-app notifications. Additionally, you will create and manage monthly campaign calendars, focusing on driving repeat transactions, user retention, and loyalty. To optimize performance, you will run A/B tests, segment users, analyze cohorts, and collaborate closely with Brand, Analytics, Tech & Creative teams. Your role will also involve bringing the Offline-to-Online (O2O) experience to life, owning CRM budgets, and tracking ROI. We are seeking candidates with 8-10 years of experience in CRM, Loyalty, or Retention Marketing, ideally holding an MBA from a reputed institute. Experience in F&B / QSR / E-commerce / Retail would be a strong advantage. Proficiency in marketing automation, customer segmentation, strong analytical skills, and business acumen are essential. A self-starter mindset with a high sense of ownership is highly valued. Join us in this exciting opportunity to make a significant impact on customer relationships and drive business growth. If you meet the requirements and are excited about this role, kindly share your resume at anju@smart-source.in. We look forward to welcoming a passionate and experienced professional to our team. Regards, Anju Salunke Smart Source,