63 Ctr Jobs - Page 2

Responsibilities: * Optimize campaign performance through data analysis & experimentation * Collaborate with sales team on lead generation strategies * Manage paid marketing channels: Google Ads, Meta Ads, Facebook Ads Provident fund

Experienced in managing paid campaigns on Google Ads, Meta, and LinkedIn. Skilled in brand storytelling, creative briefing, and data-driven optimization for performance marketing. Required Candidate profile Plan and run paid campaigns, track metrics (CPA, CTR, ROAS), create content, align messaging, support events/webinars, and apply SEO/ASO in SaaS or B2B environments.

We are hiring a Digital Marketing Executive with deep knowledge and hands-on experience in Google Ads and Meta Ads . The candidate will be responsible for creating and optimizing paid advertising campaigns to drive qualified leads and deliver ROI.

Organizational Overview: Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly known as eZee Technosys, is a global end-to-end hospitality technology provider specializing in cloud-based solutions for small and medium-sized accommodation businesses. With 450+ team members and over 17 years of experience, YCS currently serves 33,000+ customers in 170+ countries, supporting 50+ languages through its platform and offering 24/7 global support. We maintain a strong local presence in over 15 countries, including India, Thailand, Indonesia, the Philippines, Sri Lanka, South Africa, Tanzania, Uganda, and the USAand we continue to grow. Profile Overview: We are looking for a Performance Marketing Specialist to manage and optimize digital advertising campaigns across key performance marketing platforms. The ideal candidate will be responsible for driving lead generation, maximizing ROI, and executing paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads. This role includes managing budgets, collaborating with internal teams, and tailoring campaigns for diverse markets such as APAC, America, India, and Africa. A strong analytical mindset, technical expertise, and a track record in lead generation are essential. Experience in hospitality, SaaS, or B2B marketing is mandatory. Responsibilities: Plan, execute, and manage performance marketing campaigns across Google (Search, Display, App), Meta (Facebook/Instagram), and LinkedIn.Monitor and optimize bids, budgets, targeting, and creatives to improve ROAS, CPA, CTR, and conversion rates.Track performance using GA4 and provide actionable insights.Collaborate with design, content, and product teams to develop high-performing creatives and landing pages.Tailor messaging to resonate with audiences in APAC, America, India, and Africa.Forecast and manage campaign budgets effectively.Stay current with ad platform updates and industry trends.Own lead generation targets and optimize campaigns through rigorous A/B testing. Key Competencies: Performance Marketing Expertise: 5+ years of hands-on experience in digital/performance marketing.Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.Proven success in ROI-driven and lead generation campaigns. Analytical & Technical Skills: Strong command of GA4, Google Tag Manager, and conversion tracking.Advanced Excel/Google Sheets skills for campaign analysis.Ability to derive insights and optimize strategies based on metrics. Communication & Collaboration: Excellent verbal and written communication skills.Ability to work cross-functionally with content, design, and product teams.Comfortable presenting performance insights to stakeholders. Adaptability & Innovation: Self-motivated with a passion for digital growth and experimentation.Updated with algorithm changes, ad formats, and targeting trends.Strategic and creative thinker with strong problem-solving skills. Requirements: Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).5+ years of relevant performance marketing experience.Proven ability to manage budgets and scale campaigns.Deep understanding of KPIs such as ROAS, CPA, CTR, and LTV.International market exposure (APAC, America, India, Africa) is highly preferred.Experience in hospitality, travel, or SaaS marketing is a strong advantage.Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing Labs are required. Tools & Platforms: Google Ads Manager: Campaign setup, bidding, keyword strategy, conversion tracking. Meta Business Suite: Pixel management, audience targeting, campaign optimization. LinkedIn Campaign Manager: B2B targeting, Lead Gen forms, Sponsored Content. GA4 & Google Tag Manager: Funnel tracking, data insights, performance measurement. Google Data Studio / Looker Studio: Reporting dashboards and performance visualization. KPIs & Goals: ROAS: Maintain and scale return on ad spend. CPA: Reduce cost per acquisition while maintaining lead quality. CTR: Improve ad engagement through creative testing. Conversions & Revenue: Deliver qualified leads and support revenue targets. Budget Efficiency: Optimize ad spend while staying within budget. Reporting Structure: This is an individual contributor role reporting to the Head of Marketing or AVP – Operations . You will work closely with internal stakeholders and provide regular campaign performance insights to leadership, contributing directly to business growth. Work Environment: Location: Surat, Gujarat, India This is an on-site role based at our state-of-the-art office in Junomoneta Tower, Surat, designed to foster collaboration and creativity. While primarily office-based, occasional hybrid work options may be offered based on performance and business needs.

Roles and Responsibilities Analyze campaign performance using metrics such as CPC, CPA, ROI, and provide insights for optimization. Manage stakeholders effectively by communicating project updates regularly. Ensure timely delivery of projects while maintaining high-quality standards. Collaborate with cross-functional teams to plan and launch new products or services. Develop and execute digital campaign strategies across multiple channels, including email, social media, search engine marketing (SEM), and display advertising.

Position Title: Manager Digital Marketing Reports to: Head Demand Generation Location: Bangalore Position Summary: The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates. This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns. You will monitor key KPIs ROAS, CPA, CAC, CTR, and LTV to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights. You'll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts. Key Objectives: Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates. Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth. Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data. Manage internal and external stakeholders, including agency partners. KPIs and qualitative measures: Revenue ROAS Platform Traffic Organizational Relationships: Internal: Brand Marketing, Merchandizing, Business teams External: Agencies and Media platforms SPOCs Qualifications and Functional Competencies: 4+ year of experience in Digital Marketing Prior experience of executing marketing campaigns on Google Ads platform Comfortable with audiences and attribution thought process for optimization Prior experience of scaling campaigns efficiently Strong analytical & data interpretation skills. In depth understanding of Google as media platform. Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture) Awareness of attribution models and ability to create a structured approach for measuring campaign impact

Position: Content Creator AI-Driven Content Location: Ghitorni Experience: 5-6 years Key Responsibilities: Create high-quality, platform-specific content (product listings, social media, brand stories, videos) across D2C and marketplace channels Leverage AI tools for efficient and scalable content generation, including copywriting, creatives, and video editing Collaborate with design, marketing, and category teams to ensure content meets brand and performance goals •Continuously experiment and optimize content for SEO, CTR, and conversion Must-Have Skills: 5-6 years of experience in content creation, preferably in consumer brands or e commerce Proven expertise with AI content tools such as: ChatGPT / Jasper / Copy.ai for copywriting and scripts Midjourney / DALL•E / Canva AI for creatives and design assets Runway / Pika / Descript / InVideo for short-form video and edits Strong aesthetic and storytelling sense with a data-backed approach to content

We are hiring a results-driven PPC Specialist to manage and optimize high-performance campaigns on Google Ads and Bing Ads. Experience in data analysis and AI-based ad solutions is required. Candidates from non-metro cities are preferred.

Role & responsibilities According to any decomposition of the team plan, take measures to continuously improve the YU,delivery, efficiency, cost, and safety. Handle, analyze and solve on-site abnormalities to ensure normal and stable operation of production. During the introduction of new product and new process, assist in the experiment of new project and solve the problems on site, and quickly lead the new product and new process into the production line. Analyze, classify and find out the causes of the bad products on the production site, so as to improve the process capacity of each process. Continuously improve process capability, operate at the lowest labor and material cost, and ensure lean production. Cooperate on activities for team integration and building an environment of togetherness. Coordinate PI document editing, MI,BOM, PFMEA, SOP and other documents. New platform / new process parameter DOE verification and development, CTS / CTR risk assessment. Be familiar with 6Sigma, Minitab, DOE and other engineering methods, and be good at using 5M1E to solve problems. According to any decomposition of the team plan, take measures to continuously improve the YU,delivery, efficiency, cost, and safety. Handle, analyze and solve on-site abnormalities to ensure normal and stable operation of production. During the introduction of new product and new process, assist in the experiment of new project and solve the problems on site, and quickly lead the new product and new process into the production line. Analyze, classify and find out the causes of the bad products on the production site, so as to improve the process capacity of each process. Continuously improve process capability, operate at the lowest labor and material cost, and ensure lean production. Cooperate on activities for team integration and building an environment of togetherness. Coordinate PI document editing, MI,BOM, PFMEA, SOP and other documents. New platform / new process parameter DOE verification and development, CTS / CTR risk assessment. Be familiar with 6Sigma, Minitab, DOE and other engineering methods, and be good at using 5M1E to solve problems. Preferred candidate profile Process Optimization Yield control & improvement Problem Solving Data analysis Team collabration & Communication

About the Role Your role as a Assistant Media Planning Manager will require you to drive the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required. What Youll Do Responsibilities: Campaign Execution & Management : Execute and manage paid media campaigns across multiple search engines (e.g., Google Ads, Meta Ads), ensuring effective budget management and reconciliation of all paid spend. Optimization & ROI Maximization : Monitor, analyze, and optimize campaign performance to maximize return on investment (ROI) and improve conversion rates across all campaigns. Performance Analysis & Reporting : Set and track key performance indicators (KPIs) daily, weekly, and monthly; present performance reports to clients, identifying improvement opportunities and making data-driven recommendations. Strategic Client Partnership : Act as the primary point of contact for key clients, understanding their business goals and requirements, and fostering long-term partnerships through exceptional service and communication. Campaign Strategy & Innovation : Conduct keyword research, audience analysis, and market trend studies to develop informed, innovative campaign strategies. Regularly explore new techniques and strategies to enhance campaign effectiveness. Client & Internal Collaboration : Engage in regular client meetings and internal reviews (weekly, monthly, and quarterly) to ensure alignment on objectives and progress. Work closely with internal teams to streamline workflows and improve advertising processes. Business Growth & Upscaling : Drive business growth for clients through strategic bidding, budget management, campaign enhancements, and continuous optimization efforts to meet or exceed client and company business targets. Trend Analysis & Industry Expertise : Stay updated with the latest trends, advancements, and best practices in digital advertising to continually refine campaign strategies. New Business Opportunities : Identify and pursue new business opportunities with existing clients, recommending and implementing digital projects that enhance client ROI and achieve sales targets. Requirements: Bachelors degree in Marketing, Advertising, Business, or a related field. 2+ years of proven experience in managing paid advertising campaigns, particularly on platforms like Google Ads and Meta Ads. Expertise in Google Ads, including campaign setup, optimization, and performance analysis. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Exceptional communication and interpersonal skills to effectively collaborate with clients and internal teams. A proactive, strategic mindset with a proven track record of delivering results-oriented solutions. Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Passionate about staying updated with industry trends and best practices in digital advertising and paid media management. Preferred Qualities : Detail-oriented with excellent problem-solving skills. A team player with the ability to foster strong client relationships and identify business growth opportunities. Join us and write the future of Digital Marketing

Job Title : PPC Manager Business Function/Sub Function: Digital Marketing Location: Noida, Sector- 64, India ROLE PURPOSE: We are seeking a skilled and results-oriented PPC (Pay-Per-Click) Manager to join our higher education company. As a PPC Manager, you will play a critical role in developing and executing strategic paid search campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in PPC advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth. ROLE and RESPONSIBILITIES: Develop and implement PPC strategies for student recruitment: Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies. Manage PPC campaigns and budgets: Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets. Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions. Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment. Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates. Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns. Essential Skills and Experience Bachelor's degree in marketing, advertising, or a related field (preferred) Proven experience as a PPC Manager or in a similar role, preferably in the higher education industry Proficiency in Google Ads, Bing Ads, and social media advertising platforms Strong analytical skills with the abilit to interpret data and make informed decisions. Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques Familiarity with analytics tools such as Google Analytics and conversion tracking Ability to work effectively in a fast-paced, deadline-driven environment. Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams. Experience in education industry will be a plus. Join us on this exciting journey!

Job Title: Deputy Manager - Performance Marketing Overview The Deputy Manager - Performance Marketing is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities 1. Campaign Management: • Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates • Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively 5. Market Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Experience: • 4-7 years of experience in performance marketing/digital advertising • Proven track record of managing and optimizing high-budget digital marketing campaigns Skills: • Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads, Bing, etc. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Ability to work collaboratively in a team environment.

Digital Marketing Manager Artfills Location: Thane (in-office) Experience: 38 years Type: Full-time About Artfills Artfills is a fast-growing startup on a mission to take high-quality Indian art learning to the world. From Kathak to Hindustani vocals, our platform has empowered over 15,000 learners across 12+ countries — with a 4.8/5 learner rating and growing rapidly. We blend deep artistic expertise with tech and performance-driven growth, and we’re now building our next growth chapter from Thane. --- Role Overview We’re hiring a sharp, hands-on Digital Marketing Manager to lead our paid growth, manage creative operations, and track performance across the full lead funnel — from ad click to conversion. You’ll play a key role in driving ROI and scaling our learner base globally. --- Key Responsibilities Run and optimize high-performing Meta (Facebook/Instagram) ad campaigns: targeting, budgeting, retargeting, A/B testing, and reporting. Own the full leads funnel — track user flow from click to trial to paid conversion, and drive improvements at each step. Build and maintain weekly performance reports and dashboards in Excel / Google Sheets Manage creative operations — work with designers and content teams to ensure delivery of timely, high-quality creatives. Work closely with the sales team to improve lead quality, CPL, and conversion efficiency. Support SEO efforts with the content and tech teams to improve organic visibility and inbound discovery. Continuously test and iterate on creatives, landing pages, formats, and messaging to maximize performance. --- What We’re Looking For 3–8 years of experience in digital marketing, with a strong command over Facebook Ads and performance data. Strong skills in Excel/Google Sheets for reporting, funnel tracking, and analysis. Experience managing creative workflows and aligning assets with campaign needs. Working knowledge of SEO fundamentals Familiarity with tools like Meta Ads Manager, Google Analytics, Tag Manager Data-first mindset and comfort with funnel metrics like CTR, CPL, ROAS, CAC, and LTV. Ownership mindset and ability to work across teams to hit targets. --- Why Join Artfills? Join a high-growth team shaping the future of Indian arts education Own your function and drive real impact from day one Work closely with founders in a creative + data-driven environment Be part of something meaningful — making Indian arts accessible, global, and joyful

B2C Performance Marketer with 2+ YOE in running and optimizing Google & Meta Ads. Skilled in full-funnel campaign execution, KPI tracking (CTR, CPA, ROI), and tools like GTM, GA, FB Events, and Snap Pixel. B2C tech/product domain experience. Required Candidate profile Experienced in end-to-end setup and optimization of Google & Meta Ads (Search, Display, UAC, FB/IG). Skilled in A/B testing, analytics, automation, troubleshooting, collaboration

We are seeking an experienced and resilient Digital Marketing Specialist to develop, execute, and measure integrated marketing campaigns that support our sales revenue objectives. l

Execute SEO/SEM strategies to boost rankings, traffic & ad ROI. Manage Google/YouTube Ads, conduct keyword & competitor research, run audits, and use analytics tools. Collaborate on content, monitor trends, and optimize campaigns for max performance. Required Candidate profile 3+ yrs in SEO & SEM Google algorithms, on/off-page SEO, link-building, paid media. Skilled with Google Ads, Analytics, GSC, Ahrefs, SEMrush. Strong in CRO, CTR, landing pages, funnels.

Role & responsibilities Plan, launch, manage, and optimize ad campaigns across Meta (Facebook & Instagram), Google, Amazon, and other platforms. Work closely with the Marketing Head and Founder to define campaign goals and strategy. Regularly analyze campaign data to track performance, identify insights, and optimize spends. Monitor key marketing metrics like ROAS, CAC, CTR, conversion rates, etc. Stay updated on the latest trends, tools, and best practices in performance marketing. Drive disciplined tracking and reporting of campaigns. Preferred candidate profile 1-3 years of hands-on experience in running ads. If not, you should at least have experience in social media marketing or content marketing to understand the basics. Strong analytical skills and a passion for data-driven marketing. Creative thinking and a love for testing new ad ideas. Highly disciplined and organized in managing campaigns and reporting. Hunger to learn and master the entire ecosystem of performance marketing

We are Hiring " Performance Marketing Manager" for a Premier Business College based in Noida. Candidates with 4 Years experience in performance marketing can apply. Job Title: Performance Marketing Manager Location: Noida Department: Marketing Experience: 4+ Years CTC: Upto 8 LPA About the Role: We are looking for a results-driven Performance Marketing Manager to lead our paid digital acquisition efforts. This role is ideal for a strategic thinker with a strong analytical mindset, deep expertise in managing multi-platform ad campaigns, and a passion for driving measurable growth. You will be responsible for optimizing performance across all key metrics including ROI, CAC, ROAS, and conversion rates. Key Responsibilities: Plan, execute, and continuously optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms. Drive customer acquisition through paid search, social media, display, retargeting, affiliate, and native ad channels. Track and optimize key performance indicators such as CAC, ROAS, CTR, and CPL. Conduct in-depth analysis of campaign performance and attribution data to refine strategy. Design and execute A/B tests on ad creatives, landing pages, and target audiences. Collaborate with creative and content teams to ensure ad assets align with performance goals. Partner with analytics and product teams to track conversions and implement event tagging using GA4, Google Tag Manager, and Mixpanel. Manage advertising budgets with a focus on efficiency and performance outcomes. Deliver detailed performance reports and actionable insights to internal stakeholders. Required Qualifications: Bachelors degree in Marketing, Business, Economics, or a related field. 4-8 years of experience in performance marketing, growth marketing, or media buying. Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, and Excel/Google Sheets. Strong analytical skills and a data-driven approach to campaign optimization. Proven success in managing large advertising budgets and delivering measurable results. Solid understanding of marketing funnels, attribution models, and consumer behavior analytics. Strong organizational and project management abilities. Preferred Qualifications: Experience in the education or edtech industry. Certifications in Google Ads or Meta Blueprint. Hands-on experience with CRO tools like Optimizely, VWO, or Hotjar. Working knowledge of SQL or business intelligence tools such as Looker or Tableau. For further assistance contact/whatsapp: 9811995828 or write to anjali@gist.org.in

2+YOE managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC Must have hands-on experience with campaign setup, execution, daily optimization, reporting, performance tracking across key KPIs Required Candidate profile Must have strong technical skills,familiarity with Google Tag Manager, Google Analytics Worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product

digital sales relationships between agencies and brands. Responsible for driving revenue across designated metros by leveraging a diverse portfolio of digital products Expertise in key performance indicators CPM, CTR, and strategic media planning

Requirements Must know about social media marketing , planning and managing social media, track performance , apply SEO/SMO strategies, Engaging with followers, Handling Instagram, Facebook and Other Social Media platforms.

Job Title: Consultant PPC & CRO Location: Hyderabad, India Position Summary Were seeking a dynamic Lead Consultant - PPC / Performance Marketing / SEM who thrives on leveraging AI, automation, and data to drive performance. In this role, you will lead the charge in optimizing paid digital campaigns, elevating conversion rates, and scaling digital efforts through strategic experimentation and advanced MarTech integrations. You will collaborate with cross-functional teams to implement cutting-edge ad optimization, intelligent bidding, and personalized user experiences that maximize ROI. Key Responsibilities Conversion Rate Optimization (CRO) for PPC Design and execute CRO strategies to enhance lead conversion from paid campaigns. Conduct A/B and multivariate testing for ad copy, CTAs, landing pages, and forms. Leverage tools like Hotjar, Microsoft Clarity, and VWO for behavioral analytics. Optimize mobile landing pages for speed, usability, and conversions. Streamline form experiences to reduce friction and improve completion rates. Collaborate with design and dev teams to ensure landing pages align with ad intent. Messaging Optimization Test and refine ad headlines, descriptions, and URLs across search and display. Use AI-driven tools (e.g., Copy.ai) and responsive search ads to improve engagement. Conduct creative fatigue analysis and refresh assets proactively. Ensure message consistency between ads and landing experiences. Utilize structured snippets, sitelinks, and extensions to increase ad visibility. Performance & Predictive Analysis Analyze conversion funnels and drop-off points to identify improvement areas. Use GA4, Looker Studio, and PPC dashboards to monitor KPIs and report insights. Track key metrics: CTR, CPC, CPL, CPA, ROAS. Apply predictive analytics to prioritize high-intent audiences and optimize budget allocation. Collaborate with analytics teams to improve attribution and forecasting models. Collaboration & Stakeholder Management Work closely with UX, content, and design teams on high-performing creatives and pages. Partner with sales and CRM teams to improve lead quality and handoff processes. Train internal teams on CRO, PPC best practices, and marketing automation workflows. Present performance insights and strategic recommendations to senior leadership. MarTech & User Journey Optimization Develop MarTech strategies to support campaign tracking, targeting, and personalization. Optimize attribution models to accurately assess campaign impact. Integrate tools like GTM, CRMs, and automation platforms for seamless operations. Align PPC and CRO efforts with available tech stacks to drive end-to-end optimization. Desired Profile Qualifications Bachelors degree in Marketing, Data Analytics, or related discipline. Masters degree is a strong plus. Minimum 8 years of experience in PPC, CRO, and MarTech-driven marketing. Skills & Experience Expertise in CRO techniques, landing page optimization, and behavioral testing. Strong knowledge of PPC ad copy optimization and dynamic ad creatives. Proficiency with tools like Hotjar, Clarity, Copy.ai, GA4, and Looker Studio. Experience with Google Ads scripts, smart bidding, and audience targeting automation. Proven ability to improve conversion rates and reduce CPA in high-budget campaigns. Strong project management and cross-functional collaboration skills.

Amazon Advertising & Performance Optimization Plan, execute, and optimize Sponsored Ads (SP, SB, SD) and DSP campaigns to maximize ROAS and reduce ACoS. Continuously experiment with targeting, bidding, creatives, and placements. Monitor campaign KPIs, build reports, and generate actionable insights for scaling. Analytics & Reporting Use Brand Analytics, Search Query Performance, Business Reports, and 3P tools (e.g., Helium10, DataHawk, etc.) to uncover trends. Track daily/weekly/monthly sales, session, CTR, and CVR metrics to inform strategy. Share dashboards and insights regularly with marketing and category teams. Amazon Relationship Management Liaise with Amazon account managers for ad credits, event placements, lightning deals, and promotional calendar planning. Drive visibility during events like Prime Day, Diwali Sale, and Great Indian Festival. Market Intelligence & Experiments Benchmark against competition pricing, ratings, ads strategy, keyword gaps, content quality. Test new Amazon features and betas (e.g., AMC, Brand Story modules, etc.). What We’re Looking For 2–5 years of hands-on Amazon ads experience in a high-growth D2C or consumer product brand. Strong analytical and Excel/Google Sheets skills. Comfort with ad dashboards and bid management tools. Proven track record of managing large ad budgets and scaling product rankings. Experience with Amazon Brand Analytics, Listing SEO, and FBA metrics. Excellent attention to detail and ownership mindset. Bonus: Familiarity with Flipkart, Myntra, or other Indian marketplaces. Why Join BOULT Work with one of India’s leading tech lifestyle brands disrupting the audio and wearables space. Own key performance levers and make a visible business impact. Be part of a fast-moving, digitally-native, and data-driven team. Competitive compensation and high learning curve.

Job Title: PPC Expert Shift: 12:00 PM to 09:00 PM IST Job Type: Full-time Experience: 2-4 Years Job Summary: Were looking for a results-driven Paid Marketing Specialist with 2–4 years of hands-on experience managing Google Ads and Meta (Facebook & Instagram) Ads campaigns. The ideal candidate will have a strong grasp of performance marketing strategies and be capable of planning, executing, and optimizing campaigns to meet ROI goals. Knowledge of TikTok Ads is a strong plus. Requirements: -2–4 years of proven experience in managing Google and Meta ad campaigns -Strong understanding of performance metrics (CTR, CPC, ROAS, CPA, etc.) -Experience with tools like Google Analytics, Meta Business Manager, and Google Tag Manager -Familiarity with TikTok Ads is a plus -Strong analytical skills and attention to detail -Excellent communication and reporting skills

What Youll Be Doing: Own and lead performance marketing campaigns across Meta, Google, YouTube, Amazon, and more. Strategize, launch, and optimize campaigns with a sharp focus on ROAS and CAC. Collaborate with clients and internal teams to translate brand goals into paid media success. Constantly test ad creatives, copy variations, and audience strategies for optimization. Report, analyze, and tweak strategies based on platform insights and business KPIs. Maintain and build vendor and ad platform partnerships. Guide media plans with a mix of paid search, paid social, and new emerging channels. Work closely with the creative team to guide thumb-stopping visuals and high-converting copy. What You Must Have: 4+ years of hands-on performance marketing experience especially for D2C brands. Proven track record of achieving ROAS targets across Meta Ads, Google Ads, and other platforms. A deep understanding of digital funnels, attribution, pixel tracking, and conversion metrics. Strong grasp of KPIs like CAC, LTV, AOV, CTR, CVR, and how to influence them. Proficiency in tools like Google Analytics, Meta Business Manager, Google Ads Manager, and Excel/Sheets. Data-driven mindset you dont just follow gut, you let the numbers guide you. Excellent communication, reporting, and strategic thinking skills. Why Work with Revlogue Ventures? Join a high-growth digital marketing company thats redefining brand performance. Work with emerging and scaling D2C brands your work will directly impact their growth stories. Rapid learning, upskilling, and leadership opportunities. Flexible work culture were currently remote-first. Get your hands dirty with experimentation and innovation we dont do cookie-cutter. Ready to Build & Scale? If youre someone who obsesses over ROAS, ad creatives, funnels, and scaling revenue this is your calling. Come join Revlogue Venture and help D2C brands thrive in a noisy digital world.