Content & Social Media Specialist

Job Summary:

We’re seeking a creative and strategic Content and Social Media Specialist to join our marketing team. This role is responsible for developing, curating, and managing content across our digital platforms to grow brand awareness, engagement, and community. You will work cross-functionally with marketing, design, and product teams to craft compelling narratives, manage social media calendars, and ensure consistency in our brand voice.

Key Responsibilities:

• Plan, create, and publish engaging content (written, visual, and multimedia) across various platforms, including Instagram, LinkedIn, Twitter, Facebook, and blogs.
• Manage and execute a content calendar aligned with marketing campaigns, product launches, and brand initiatives.
• Write clear, compelling, and on-brand copy for posts, captions, blogs, newsletters, and other digital formats.
• Monitor social media channels for trends, conversations, and engagement opportunities, and actively participate in community management.
• Collaborate with design, video, and product teams to develop creative assets.
• Stay up-to-date on digital trends, platform updates, and best practices in content marketing and social media.
• Support influencer and partnership campaigns, helping with outreach, coordination, and content amplification.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 1–2 years of experience in content creation / social media management.
• Strong copy writing and storytelling skills with attention to brand tone and voice.
• Added advantage if there is proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms (e.g., Meta Business Suite, Google Analytics).
• Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite) and short-form video content.
• Solid understanding of social media platforms, algorithms, and content formats.
• Excellent time management skills with the ability to juggle multiple projects in a fast-paced environment.

Preferred Qualifications:

• Basic SEO and content marketing knowledge.
• Video editing or motion graphics skills are a plus.
• Experience working with influencers or brand ambassadors for content developments.

Job Types: Full-time, Permanent

Work Location: In person