Channel Marketing Manager

You will be responsible for developing and implementing channel marketing programs targeted at distributors and value-added resellers. This includes creating campaigns and promotional materials to support our partners in effectively marketing and selling our SaaS solutions. Building and maintaining strong relationships with channel partners is a key aspect of this role, involving regular communication, understanding their needs, providing support, training, and addressing concerns. Your role will also involve driving sales enablement by equipping partners with the necessary resources and tools to effectively sell and market our products or services. You will need to stay informed about market trends, competitor activities, and industry dynamics to adapt marketing strategies and position our products effectively. Managing the channel marketing budget to ensure optimal allocation of resources and monitoring channel performance by tracking sales figures and evaluating performance metrics are crucial responsibilities. To be successful in this role, you should have a Bachelor's degree in Marketing, Business, or a related field, with an MBA being a plus. You should have at least 5 years of experience in B2B marketing, with a minimum of 2 years in channel or partner marketing within a SaaS or tech environment. A strong understanding of SaaS business models and partner ecosystems is essential, along with proven ability to manage multiple projects and stakeholders in a fast-paced environment. Excellent communication, collaboration, and project management skills are required, as well as proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).,