Business Markeing Manager

What Akarsi is All About:

Akarsi by Oditribe is a purpose-driven fashion brand dedicated to reviving India’s rich handloom and artisanal traditions. We collaborate with weavers, artisans, and designers to bring timeless, sustainable fashion and handcrafted jewelry to the global stage. As a sister brand of Oditribe Innovations Pvt. Ltd., Akarsi stands for cultural preservation, ethical fashion, and community empowerment.

Job Summary:

We are seeking a dynamic and results-driven Business Marketing Manager to lead and execute strategic marketing initiatives for Akarsi. This role demands creativity, strong business acumen, and a deep understanding of both digital and offline marketing channels. The ideal candidate will play a crucial role in building brand visibility, driving sales growth, and expanding our market reach nationally and internationally.

Key Responsibilities:

· Strategic Planning:
Develop and implement short- and long-term marketing strategies aligned with Akarsi’s brand vision and business goals.

· Brand Development:
Build and manage the brand identity of Akarsi across all platforms, ensuring consistency in storytelling and visual language.

· Digital Marketing:
Oversee and optimize digital campaigns across social media, SEO/SEM, email marketing, and influencer partnerships.

· Retail & Event Marketing:
Plan and manage promotions, exhibitions, and pop-up events to increase brand presence and customer engagement.

· Market Expansion:
Identify and explore new business opportunities, retail tie-ups, and collaborations within India and abroad.

· Content & Communication:
Work with designers, content creators, and media agencies to create compelling campaigns that resonate with our target audience.

Analytics & Reporting:
· Analytics & Reporting:Monitor campaign performance, consumer insights, and market trends to make data-driven decisions.

· Team Collaboration:
Coordinate with sales, design, production, and operations teams to ensure integrated marketing execution.

Requirements:

· Bachelor’s or Master’s degree in Marketing, Business Administration.

· Minimum 3+ years of experience in marketing, preferably in fashion, apparel, or lifestyle industries.

· Proven track record in digital marketing, branding, and business development.

· Excellent communication, leadership, and project management skills.

· Familiarity with handloom, artisan products, or sustainable fashion is a strong plus.

· Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, Canva, and CRM software.

Job Types: Full-time, Permanent

Work Location: In person

Application Deadline: 15/07/2025
Expected Start Date: 15/07/2025