BTL Marketing Executive

The BTL Marketing Executive is responsible for planning, executing, and monitoring below-the-line marketing activities to promote the company’s products and services directly to targeted audiences. This role focuses on direct marketing, events, promotions, and in-store campaigns to drive customer engagement and sales.

Responsibilities:

• Plan and implement BTL marketing campaigns such as in-store promotions, events, roadshows, sampling, and direct marketing activities.
• Coordinate with sales teams and vendors to ensure successful execution of promotional activities.
• Track and analyse the effectiveness of BTL campaigns and prepare reports.
• Liaise with retail outlets, distributors, and other partners to maximize campaign reach.
• Maintain budgets and ensure cost-effective use of resources for campaigns.
• Assist in developing creative ideas and concepts for BTL activities.
• Handle logistics and material procurement for promotional events.
• Ensure brand guidelines and standards are followed during all BTL activities.
• Stay updated with industry trends and competitor activities.

Requirements:

• 1 years of experience in BTL marketing, promotions, or event management or Freshers can also apply
• Male Candidates preferred
• Strong organizational and communication skills.
• Ability to work under pressure and manage multiple projects.
• Good negotiation and vendor management skills.
• Energetic, proactive, and team-oriented mindset.
• Willingness to travel frequently as per requirements.

Location : Kannur

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹18,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Work Location: In person