152 Btl Activation Jobs - Page 4

Hiring for Trade Marketing Manager Exp- Min 3 Years in trade Industry- Liquor, FMCG Skills- ATL, BTL,TTL activities Job Location- Kolkata Salary- Upto 10 LPA

Hiring a Category Marketing Manager for a Leading Indian Conglomerate Education: MBA Marketing Full Time 2 Year Course Experience: Minimum 4 Years of Experience in Marketing PLEASE DO NOT APPLY IF YOU DO NOT HAVE RELEVANT EXPERIENCE DO NOT APPLY IF YOU HAVE ONLY DIGITAL MARKETING EXPERIENCE THIS IS A 360 DEGREE MARKETING ROLE (OFFLINE & ONLINE MARKETING) 1. Strengthening Preference and Consideration for Brand Conceptualizing & executing clutter-breaking marketing activities (Print, TV, radio, internet) to build brand awareness, imagery and salience. This will entail extensive interactions with advertising/media agencies. Strengthening brand health by continuously monitoring scores in the Annual Brand Health Survey and executing activities to further the brand image. Conduct a Dealer Satisfaction Survey (DSS) and share the findings with the larger sales team. Create DRM calendar and conduct activities to strengthen dealer relations Conceptualizing & executing innovative marketing activities that are First in Company and First time in the Industry. Develop marketing material for POS and ensure adequate & timely availability and placement on field; develop benchmarks and monitor brand visibility at POS 2. Ensure optimum utilization of funds Ensure media efficiencies and a healthy ROI on media investments. Ensure Budget adherence Develop innovative activities/ processes/ that create impact/ visibility 3.Undertake Business Building projects / special projects Conduct market visits and plan steps thereafter Undertake Business improvement projects 4. Planning and system maintenance Monthly activity planning with Product teams and TMMs Time management 5. BTL Activity Support Provide adequate support to the branch Trade Marketing Managers for activity planning and development of creatives

Manage all the BTL & Shopper marketing activations for salon & retail stores. Handling Brand Promotions, alliances, sponsorships, launches. Plan & innovate new marketing initiatives to increase footfalls. Mystery Market visits to check and audits. Required Candidate profile BTL activities -Events (roadshows,exhibitions,conferences,seminars) promotions pamphlets,handbills & brochures Exp 4-5 yrs for Retail/FMCG/Direct Sales brands Location: Mumbai, Bangalore, Ahmedabad

Responsibilities: Manage BTL activities from planning to execution Report results & analyze performance Collaborate with sales team on trade marketing strategies Coordinate promotional campaigns & road shows

Society Activation & Team Handling. All the BTL & Shopper marketing activations for all stores. Planning & Execution Handling Brand Promotions. Mystery Market visits to check and audits Define key guidelines for each project/ campaign

Position: Sr. Executive / Asst. Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.aliteskincare.in/ https://meglow.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns Managing BTL budgets Coordinating with vendors and agencies Ensuring brand visibility Analyzing campaign performance Staying updated with industry trends Supporting other marketing initiatives BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships, Email marketing, Social media marketing (organic and paid), Content marketing, Search engine optimization (SEO), Public relations (PR)

Position: Sr. Executive / Asst. Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.aliteskincare.in/ https://meglow.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns Managing BTL budgets Coordinating with vendors and agencies Ensuring brand visibility Analyzing campaign performance Staying updated with industry trends Supporting other marketing initiatives BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships, Email marketing, Social media marketing (organic and paid), Content marketing, Search engine optimization (SEO), Public relations (PR)

Job Title : Sr. Specialist - BTL Location : Ahmedabad Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail). BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.

Job Title : Sr. Specialist - BTL Location : Bangalore Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail) BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.

Role & responsibilities Brand Strategy Development: Develop and implement a comprehensive branding strategy for dhotis and shirts. Ensure brand consistency across all advertising platforms and materials. Identify market trends and consumer behavior to align product offerings and messaging. Advertising Campaigns: Plan and execute creative advertising campaigns for dhotis and shirts across various media channels (social media, print, digital, TV, etc.). Collaborate with the creative team to design engaging ad content (videos, graphics, etc.). Monitor campaign performance and make data-driven adjustments to improve results. Market Research: Conduct market research to understand customer preferences, competitors, and market gaps. Use insights to develop targeted advertisements and promotions that appeal to the right audience. Collaboration: Work closely with sales, design, and product teams to align branding and advertising with product launches and collections. Manage relationships with advertising agencies, influencers, and media partners. Budget Management: Develop and manage the advertising budget to ensure cost-effective and high-impact campaigns. Track ROI on advertising spend and optimize for maximum impact. Performance Analysis: Analyze the effectiveness of advertising efforts and provide regular reports on KPIs, including brand awareness, engagement, and conversion rates. Use analytics tools to evaluate and improve campaign performance. Brand Awareness & Positioning: Increase brand awareness and drive consumer preference for our dhotis and shirts. Position the brand as a leader in fashion, highlighting the uniqueness of dhotis and shirts through storytelling. Preferred candidate profile Bachelor's degree in Marketing, Business, or related field (MBA is a plus). 1+ years of experience in branding, advertising, or marketing, preferably in fashion or retail. Strong understanding of branding principles and consumer psychology. Proven track record in developing successful advertising campaigns. Excellent communication, collaboration, and leadership skills. Proficient in digital marketing tools, social media platforms, and analytics software. Creativity and a passion for fashion with an eye for trends. Interested candidate can reach to 9787657100 Perks and benefits Bonuses, Travel Opportunities, Paid Time Off, Work-Life Balance, Career Growth.

Leading F&B sector is looking for Trade Marketing Manager Job Title: Trade Marketing Manager Location: Kochi Qualification: MBA Experience: 8+ years in Trade Marketing within the Food & Beverage industry Key Responsibilities: Trade Marketing Strategy: Develop and execute trade marketing plans aligned with brand goals to enhance visibility and drive product movement across channels. BTL (Below-The-Line) Campaigns: Design and implement in-store promotions, merchandising activities, point-of-sale displays, and brand activations. Channel Engagement: Drive distributor and retailer engagement through trade schemes, channel-specific promotions, and loyalty programs. Candidate Profile: Strong experience in the Food & Beverage in trade marketing roles. Solid understanding of retail and distribution networks, especially in South India. Hands-on experience in BTL execution, in-store branding, and campaign tracking. Interested candidates, please WhatsApp your resume to Mohan at +91 96772 18482 Warm Regards, Mohan Mobile: +91 96772 18482 Email: mohanram.p@prometoconsulting.com LinkedIn: https://www.linkedin.com/in/mohanram-pandi-44ab771b/ Ch: https://whatsapp.com/channel/0029VaVGdvgEawdx0GIil90O

Role & responsibilities 40% Events & On-Ground Activations Plan and execute partner onboarding events, expos, and branding activations. Represent Vyapar on-ground by hosting, anchoring, or facilitating events. Drive logistics, vendor coordination, and branding execution. 30% Partner Marketing & Relationship Building Design campaigns to attract and onboard new partners (CAs, consultants, freelancers). Collaborate with internal teams to create toolkits, onboarding material, and localized promotions. Own the experience of partner journey end-to-end, ensuring satisfaction and performance. 30% Social Media & Content Leadership (All related to Partnerships) Build Vyapar’s Partner Program awareness across platforms like Instagram, LinkedIn, and YouTube. Write and ideate content for reels, testimonials, product explainers, and event highlights. Collaborate with design/video team to script and shoot content. Preferred candidate profile Graduate with 2-5 Years of Experience in ATL and BTL Strong experience in branding, events, or partner marketing Fluent in Hindi & English; confident on camera and during live events Self-starter with a high sense of ownership Experience in marketing such programs Strong skills for social content and campaigns

Job Title: Marketing Executive Qualification: Diploma / BE or B. Tech or Any Degree Experience : 2+ Years Or Fresher also can apply Key Responsible : Promotion & Brand Awareness: Represent the brand at events and in-store, engage with customers to boost sales. Retailer & Distributor Relations: Build partnerships, organize promotions, and train staff on the product collection. Event Planning: Organize fashion shows, pop-up stores, and participate in cultural events. Customer Engagement: Gather feedback, promote loyalty programs, and report insights to marketing teams. Sales Support & Lead Generation: Assist in driving sales and generate leads during peak seasons. Market Research: Monitor competitors and market trends to inform strategies. Brand Activation: Increase visibility through local campaigns and influencer partnerships. Reporting: Regularly report on activities, sales, and market trends. Preferred Qualifications: Experience with traditional or ethnic wear brands. Familiarity with local festivals and the traditional wear market. Interested candidate contact to - 9787657100.

Website updation & Social Media handling Brand Promotion &Campaign Execution Corporate event &Exibition planing scheduling and execution BTL &Promotional Activities Maintaining branding & packaging design & printing Brand awareness campaign execution Required Candidate profile Strong knowledge of digital marketing and social media handling Experience in FMCG industry preferred Excellent design sense Tech-savvy Travel across India (must have 2/4-wheeler)

Job Title: Events & Activation Manager Department: Marketing & Branding Location: Hyderabad Reports To: Head of Marketing / Brand Manager About Ridhira Groups: Ridhira Groups is a diversified conglomerate with interests spanning wellness retreats, real estate, lifestyle experiences, and sustainable tourism. We aim to create meaningful, memorable engagements through innovative concepts and curated experiences that resonate with our audience. Role Overview: We are seeking a dynamic and creative Events & Activation Manager to conceptualize, plan, and execute events and brand activations that elevate the Ridhira brand. This role involves end-to-end event management, vendor coordination, and creating experiential marketing strategies to drive customer engagement and brand recall. Key Responsibilities: Event Planning & Execution Design and deliver high-impact BTL campaigns, experiential marketing events, and property showcases. Plan, organize, and execute internal and external events including wellness retreats, property launches, exhibitions, influencer events, and partnerships. Ensure smooth on-ground execution, from setup to closure. Activate each of ridhira groups assets to bring new footfall impact on revenue Brand Activations Develop innovative activation strategies to promote Ridhiras wellness, real estate, and hospitality verticals. Identify key locations and touchpoints for effective consumer engagement. Collaborate with cross-functional teams (sales, marketing, PR) to align activation goals with brand messaging. Vendor Management Source and manage vendors for event production, logistics, branding, and technology. Negotiate contracts, budgets, and timelines ensuring cost efficiency and quality output. Client & Stakeholder Coordination Serve as the key liaison between Ridhira, clients, partners, and sponsors during events. Maintain strong stakeholder relationships to drive participation and partnership opportunities. Reporting & Analysis Measure ROI on events and activations using key metrics (footfall, engagement, lead conversion, feedback). Prepare post-event reports and suggest improvements for future events. Requirements: Bachelor's degree in Event Management, Marketing, Hospitality, or related field. 4-6 years of experience in events and brand activations, preferably in real estate, hospitality, or lifestyle sectors. Proven experience in handling end-to-end event execution. Strong network of vendors, agencies, and event partners. Excellent project management and multitasking skills. Creative thinker with strong presentation and communication skills. Ability to work flexible hours including weekends, travel frequently as needed. Preferred Skills: Knowledge of luxury, wellness, or experiential marketing. Ability to manage budgets and negotiate contracts. Passion for delivering unique and memorable brand experiences. To Apply: WhatsApp : 7331117853, Email: namratha.i@gmail.com Interested candidates please fill below details and share via WhatsApp, must complete below DISC Assessment and General Aptitude Test. Candidates after completing the assessments can text via Name of Candidate: Position Applied: Email ID: DOB: Total experience : Relevant Experience: Current Company (if working): Current CTC : Expected CTC : Notice Period : Reason for change: Current location (if Hyderabad please mention specific location in Hyderabad): It's a 6 day week working are you ok with it? : Office timing 9:30am to 6:30pm. No hybrid are you ok with it ?: Office location: Nanakramguda, Hyderabad. Working from office is mandatory. 10 percentage: 12 Percentage: Graduation Percentage: PG percentage: DISC (Personality Assessments Test) https://script.google.com/a/o2spa.org/macros/s/AKfycbxHbkQ7NLTV-OSGc11314LtrP2K5s9l2nxf12zxMB_ZUQYSw7t8/exec?v=login Steps 1 Name: Column write your name Step 2. in email Column Write below email email: namratha.i@ridhira.com Step3: in Authorized email Column Write below email Authorized email: animesh@o2spa.org Step 4 ; Write test Please take Assessment of General Aptitude by clicking below Link https://forms.gle/fpPT8T5NVU3WGyhk9 Candidates completing the Assessment Test will only be considered for further Interview round process.

Role & responsibilities Set KRAs to be Achieved & SOPs of both client and PPMS to be followed and ensure timely delivery of the agreed task Manpower and Route Management Ensure Manpower on ground strength as per budget allocated; Controls Attrition & Absenteeism, achieve Call Efficiency, PJP Vs Actual Visit. Team training and evaluation Activity Management – Ensure Activity Implementation on time, Asset Implementation and Maintenance, Negotiation etc. Required to set target and achieve the target of Visibility, Promo & Availability Score On time & Accurate Market Reporting. Data accuracy and analytics. Onetime escalation of issues with suggested solutions to internal as well as external prospects Review operations with client and Reporting Manager. Ensure all HR/Admin and Accounts related SOP are followed In addition to above duties and functions any other assignment given by the management occasionally or on a daily basis is to be performed.

Drive penetration through brand building levers to impact share gain in cement and category penetration in BPD and other NBDs at the zonal level. This role has to spearhead all Marketing activities at the zone. The role broadly is to ensure on-ground brand awareness and drive brand preference, ensure consistent brand language across touch points, help generate business within the respective Zones, cascade the overall marketing roadmap through Zonal initiatives & includes efficient handling/mentoring of the Zonal Marketing team.

Role & responsibilities Job Description : Job Description: • Confident personality with good communication Skills • 6to 7 years of experience of recruitment, training and management of large teams • 6 to 7 years of experience of event management • Experience/Understanding of tools management • Experience/Understanding of logistics • Quick adopter of mobile apps. & basic excel knowledge • Responsible for seamless execution of activity in their respective cities & single POC for communication between National program manager & localized city teams Driving Month on month activity targets in their territory & spearheading the program priorities via cascading to localized city teams • Daily reporting of desired activity reports to the national MIS • Resolve territory level issues, escalate any other matters (if need be) and alignments with the national program manager and regional field teams • Work closely with the warehouse executive to maintain a track of utilization of working tools • Responsible for hiring of manpowers, conducting regular trainings & maintaining basic hygiene of the program in their territory • Working day-in and day-out in improving the quality & efficiency of the program and achieving the plan • Keep the team motivated, control attrition – retain high performers, churn non-performers • Keep an eye out for possible promising candidates • Work closely with the on-field team to derive insights • Conduct recce of potential outlets for activation and maintain relationship with outlet owners/managers • Maintain repository of outlets and share with client

Job Title: Trade Marketing Manager Reports to: Sr. Brand Manager Location - Chennai Company Overview: Wonderchef is a leading kitchen appliances and cookware brand in India, known for its innovative and stylish products that make cooking a delightful experience. We are committed to providing high-quality, durable, user-friendly kitchenware solutions to enhance our customers' culinary experiences. We are seeking a passionate and experienced Trade Marketing Manager to join our dynamic team and contribute to the growth and success of our brand. Job Description: As the Trade Marketing Manager at Wonderchef, you will drive our brand's offline marketing initiatives and strengthen our presence at various touchpoints. Your primary focus will be creating impactful below-the-line (BTL) marketing interventions and activations to effectively engage with our target audience across the lines of business like general trade, modern trade, direct-to-home, canteen, etc. You will collaborate closely with the sales and marketing teams to develop and execute trade marketing strategies that align with our brand objectives. Key Responsibilities: Develop and implement trade marketing plans and strategies to enhance brand visibility and drive sales at offline touchpoints for channels. Collaborate with cross-functional teams to understand market trends, customer insights, and competitive landscape to develop effective offline marketing campaigns. Identify and leverage opportunities for BTL marketing interventions, including events, exhibitions, product demonstrations, and partnerships with retailers and distributors. Conceptualize and execute innovative on-ground demos, displays, and activations at the shop, in malls, and in societies Plan and execute trade shows, promotions, exhibitions, and other offline marketing activities to generate leads and increase brand awareness. Monitor and analyze the effectiveness of trade marketing campaigns and initiatives, providing regular reports and insights to senior management. Manage relationships with external agencies, vendors, and partners to ensure seamless execution of trade marketing activities. Help train the sales team on new product launches, marketing initiatives, and brand messaging to maximize their effectiveness in the field. Conduct market research and gather feedback from customers and trade partners to identify areas for improvement and innovation in trade marketing strategies. Preferred candidate profile : Masters degree in marketing, business administration, or a related field. An energetic go-getter with 4+ years of experience in trade marketing or a related field, preferably in the consumer goods industry. Strong understanding of offline marketing techniques and BTL activations. Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners. Creative mindset with the ability to develop innovative and impactful marketing campaigns. Well-versed with different printing, fabrication techniques, and materials. Keeps self-updated with recent developments in the field regarding new forms/materials being used Strong analytical and problem-solving skills to evaluate campaign performance and identify areas for improvement. Ability to manage multiple projects simultaneously and work under tight deadlines. Passion for the culinary industry and an understanding of the Indian market landscape would be a plus.

1. Developing and executing comprehensive marketing strategies to drive foot traffic and enhance tenant engagement at the mall. 2. Managing the mall's online presence across various digital platforms, including website, social media, email marketing, and online advertising. 3. Collaborating with the mall management team to create marketing campaigns that highlight Mall's unique selling points and resonate with the target audience. 4. Analyzing marketing data and metrics to track campaign performance and make data-driven decisions to optimize results. 5. Managing the marketing budget for Mall, ensuring that campaigns are cost-effective and deliver measurable results. 6. Staying updated with the latest trends and best practices in marketing to continually improve Mall's marketing efforts and drive business growth. Preferred Candidate Profile: - Minimum 4-6 years of experience in marketing, with at least 3 years in a mall or retail industry. - Strong understanding of mall marketing strategies and tactics, with a proven track record of driving foot traffic and enhancing tenant engagement. - Experience in managing mall-specific marketing campaigns across various platforms, including digital, print, and experiential. - Proficiency in digital marketing tools and analytics platforms specific to mall marketing. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with mall management and tenants. - Creative thinking and problem-solving abilities, with a focus on innovative mall marketing initiatives. - Strong analytical skills, with the ability to analyze mall-specific data and metrics to drive informed decisions. - Bachelor's degree in Marketing, Communications, or related field. Perks and Benefits: - Competitive salary commensurate with experience and industry standards. - Health insurance coverage for you and your dependents. - Flexible work hours to accommodate the demands of the mall environment. - Paid time off and company holidays. - Opportunities for professional development and growth within the mall management industry. - Discounts at mall retailers and restaurants. - Access to exclusive events and promotions. - Dynamic and collaborative work environment with a focus on innovation in mall marketing.

Job Description - Understanding Client Needs Developing Proposals Project Management Problem Solving Generating new business Managing existing client relationships & Satisfaction Meeting deadlines and budgets Vendor coordination

Job Title: BTL Marketing Manager Department: Marketing Location: Gurgaon Reporting To: Head Marketing Experience Required: 5-8 years in retail marketing / BTL campaign management Educational Qualification: MBA/PGDM in Marketing or equivalent Job Purpose: To develop, execute, and monitor Below-the-Line (BTL) marketing strategies aimed at increasing customer footfall at retail stores, improving brand visibility, and enhancing campaign ROI. The role involves close collaboration with Sales, Finance, and Marketing teams to ensure timely execution of activities within budget while driving innovation in retail promotions. Key Responsibilities: BTL Campaign Management & Execution Plan and execute BTL marketing campaigns for various retail stores aligned with the brands seasonal objectives and customer segments. Ensure end-to-end management of campaignsfrom ideation and planning to execution and post-analysis. Oversee vendor performance, activation quality, and campaign effectiveness across geographies. Develop store-specific promotional strategies in collaboration with Sales teams. Footfall Generation & Impact Analysis Design and implement campaigns that directly drive incremental store footfall. Track and report campaign ROI using footfall data, sales uplift, and customer engagement metrics. Analyze regional and store-level trends to refine targeting strategies and future campaigns. Budget Management & Billing Coordination Maintain strict control over allocated BTL budgets; ensure spending remains within limits frozen by Finance. Coordinate closely with the Finance team for timely release of budgets, approvals, and vendor billing. Maintain updated spend trackers and ensure all financial documentation is audit-compliant. Evaluate campaign costs vs. outcomes to improve cost- efficiency. Internal Stakeholder Collaboration Work with cross-functional teams (Sales, Visual Merchandising, Creative, and Supply Chain) to ensure timely and aligned execution. Facilitate clear and regular communication with regional teams to customize campaigns as per local requirements. Customer Experience &Brand Visibility Enhance brand visibility in key retail zones such as malls, high streets, and events. Plan media buying and tactical activations to improve top-of-mind awareness. Identify and act on opportunities to elevate in-store experience through BTL touchpoints. Innovation & Continuous Improvement Introduce and implement at least two new promotional formats or improvements annually. Monitor market trends, competitor activities, and customer behavior to suggest innovative BTL concepts. Leverage technology, data, and digital tools for targeted and measurable BTL executions. Key Performance Indicators (KPIs): % Increase in store footfall (YoY / campaign-wise) Campaign ROI (footfall or sales uplift per spent) Budget adherence (% deviation vs. planned budget) Number of activations executed per month/quarter Vendor billing accuracy and timeliness Number of new initiatives implemented annually Brand visibility scores and recall metrics (if applicable) Required Skills & Competencies: Proven experience in BTL campaign planning and retail marketing Strong budget management and financial coordination skills Analytical skills with ability to work on footfall and sales data Excellent stakeholder management and communication skills Exposure to SAP (Finance module), retail BI dashboards, or equivalent tools Creative thinking with a structured execution mindset

Role & responsibilities Job Description: Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and nontraditional channels or point of sale and vendor management Title: Team Leader Channel Function: Commercial Work Location: Surat, Bangalore Job Responsibilities: Channel Programs 1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared 2. Ensure outlet activation execution as per RED standards 3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards. 4. Planning of standard approved activation elements & other marketing collaterals 5. Execution and portfolio management as per the plan shared Across depots & distributors 1. Execution of local initiatives 2. Tracking of systems and evaluation process 3. Local Initiatives to scale up the national/regional program Analysis and Reporting 1. Activation as per RED / DEEP RED to do list. 2. Identify gaps & growth opportunities in various channels as per PITA model 3. Tracking of competition activities 4. Ensure activation in market through analysis RSA data Supervises: None Direct Reports: None Geographical Scope: Reports To: Area Channel Manager/Channel Manager Key Customers: Internal Customers: Sales Team at the Unit, Finance, RTM External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers Job Requirements: Qualifications: Graduation/M.B.A. Experience: 4-8 Years Functional Skills: Customer Management (a)-Competent Financial Knowledge / Application and Appreciation (a)- Working Knowledge Market Execution (a)-Competent Planning and Analytics (b)-Working Knowledge Sales Management (b)-Working Knowledge Travel: Above 75%

Drive marketing strategies for projects Plan and execute ATL, BTL campaigns, PR, and media planning Lead offline marketing initiatives — from project launch to post-launch sustenance Coordinate with internal teams and external agencies for execution

Role & responsibilities Job Title: BTL Executive Location: Hyderabad ( Inorbit Hyderabad Mall) Salary: 25,000 35,000 per month Experience: 1–3 years in BTL marketing or field activations Shift Timing: 11:00 AM – 8:00 PM or 12:00 PM – 9:00 PM (Rotational) Working Days: 6 days a week (Sunday working mandatory, 1 rotational weekly off) Gender Preference: Male candidates preferred Joining: Immediate joiners only Role Overview: We are seeking a proactive BTL Executive to lead on-ground marketing initiatives. The role involves executing activations in residential societies and colleges to enhance brand visibility and generate leads. Key Responsibilities: Plan and execute society and college activations. Organize screening events and manage on-site setups. Coordinate with internal teams and external partners for smooth campaign execution. Collect feedback and provide insights for campaign improvement. Candidate Requirements: Prior experience in BTL marketing, activations, or field sales. Strong communication and interpersonal skills. Ability to work independently and handle fieldwork logistics. Willingness to work on Sundays and travel locally as required. Why Join Us: Competitive salary with performance-based incentives. Opportunity to work in a dynamic and growth-oriented environment. Be part of a vibrant team making a tangible impact on brand outreach. Application Process: Interested candidates are encouraged to send their updated resume via WhatsApp to 8369780127. Immediate joiners will be given preference. Preferred candidate profile Note- Kindly read the above mentioned Job description with relevant skills and then only apply .