Branding & Social Media Executive

The Brand & Social Media Executive will be responsible for all branding, marketing, and social media activities within the company.

This role requires a blend of creativity, strategic thinking, and hands-on execution to enhance our digital presence, drive brand awareness, and support sales activities.

The executive will collaborate with various Branding agencies to ensure marketing strategies are executed.

Key Responsibilities for this Role:Branding & Social Media Marketing

• Maintain and update the company website.
• Plan and execute SEO, SEM, Google Ads, and social media campaigns.
• Develop brand visibility strategies, including events and digital presence.
• Monitor traffic, improve search visibility, and ensure content consistency.
• Create marketing plans aligned with business goals.
• Analyse performance metrics and optimise campaigns.

Sales Support

• Interact with showroom/factory visitors, explain product offerings.
• Assist the Sales team with quotations and client communication.
• Visit brick stores to support local branding efforts.

Social Media Management

• Create and schedule engaging content across platforms (Facebook, Instagram, etc.).
• Coordinate with agencies to develop marketing collateral.
• Maintain content and festive calendars.
• Analyse social media performance and adapt strategies.
• Manage Meta Ads, Google Ads, email campaigns, and product media database.

Qualifications:

• Master's in Marketing, Business, Communications, or related field preferred
• 1+ year of experience in digital/social media marketing
• Experience with Meta Ads, Google Ads, SEO/SEM tools, and analytics

Key Skills:

• Strong content creation and editing abilities
• Excellent writing and communication
• Creative and strategic thinking
• Analytical mindset to optimise marketing tactics
• Organised, execution-focused, and flexible with tasks