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Glan Management Consultancy
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Brand Manager ( D2C ecommerce fashion )

Brand Manager ( D2C ecommerce fashion )

Glan Management Consultancy

5 - 10 years

13 - 17 Lacs

Gurugram

Posted:6 days ago| Platform:

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Skills Required

Customer acquisition Google Analytics SMO Social media Trend analysis Packaging E-commerce Market research Brand awareness Digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description:

Position : Brand Manager (D2C ecommerce fashion)

Experience : 5+ years in retail or ecommerce fashion garments industry

salary : Negotiable

Location : Gurgaon

Industry : fashion/apparel

As a brand manager in the e-commerce fashion industry, your role is multifaceted, combining strategy, creativity, and analytics to position your brand effectively in a highly competitive market. Heres an outline of key responsibilities, strategies, and goals for this role:

Key Responsibilities

Brand Identity & Development

Define and maintain a strong brand voice, aesthetics, and positioning.

Oversee logo design, packaging, and website visuals to ensure alignment with the brands vision.

Develop guidelines for consistent messaging across all platforms.

Market Research & Trend Analysis

Monitor market trends, competitors, and customer behavior to adapt strategies.

Identify emerging fashion trends and integrate them into campaigns.

Marketing Campaigns

Plan and execute online and offline campaigns to drive brand awareness and engagement.

Collaborate with designers, influencers, and marketing teams to produce compelling content.

Optimize campaigns using analytics and customer feedback.

Social Media Management

Strategize and manage social media presence on platforms like Instagram, and Pinterest.

Leverage influencer partnerships and UGC (user-generated content) to boost visibility.

Customer Experience

Ensure that the online shopping experience aligns with the brand ethos.

Collaborate with UX/UI teams to create intuitive, visually appealing e-commerce platforms.

Performance Metrics & Reporting

Track KPIs like customer acquisition cost (CAC), lifetime value (LTV), and ROI on campaigns.

Use tools like Google Analytics, Shopify, or other platforms for

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