Brand Executive

ITC

2 - 5 years

4 - 8 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Brand Management Brand Communication Artwork Management System Market trends Competitor Analysis Customer Insight Consumer Behavior Brand Positioning Market Research Brand Strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Owner of ESKO coordination with stakeholders
Sales, distribution and stock Analysis for respective portfolio Daily/weekly/monthly analysis of internal and external data.
Fortnightly reporting of competition pricing
Market visits once a month
Coordination on packs and POSM
New agencies for art working, collection of 3-4 small agencies who work on ad-hoc
Owner of NPI development
Coordination on on-ground activities.
Shared-drive management organization of documents, archiving artworks, briefs, research reports, digital/activation/media plans and their performance reports

Preferred candidate profile

Essential

Basic marketing knowledge
Basic understanding of consumer behavior and market trends
Knowledge of statutory compliance related to the Food products

Skills

High result orientation getting things done on time via multiple stakeholders and as per agreed upon norms.
Good Communication Skills
Attention to detail;
Creativity
Good research capabilities

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