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Pureplay Skin Sciences (India)
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Assistant Manager - Marketing

Assistant Manager - Marketing

Pureplay Skin Sciences (India)

0 - 4 years

0 Lacs

Thane, Maharashtra

Posted:1 day ago| Platform: Indeed logo

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Skills Required

marketing portfolio research leadership strategy planning drive consistency packaging content effectiveness reporting publishing design video seo visual storytelling management

Work Mode

On-site

Job Type

Full Time

Job Description

Job Information

Date Opened

06/27/2025

Job Type

Full time

Industry

FMCG/Foods/Beverage

Work Experience

1-3 years

City

Thane

State/Province

Maharashtra

Country

India

Zip/Postal Code

400601

About Us

Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’

The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.

Job Description

We’re seeking a creatively charged and execution-driven brand marketer to join our growing team. As Assistant Manager – Brand Marketing, you will play a pivotal role in building and amplifying brand love across channels. If you can turn ideas into scroll-stopping stories and campaigns into real-world impact, this one's for you.

Key Responsibilities

Creative Strategy & Campaigns

Own 360° brand campaign planning and execution across product launches and seasonal moments
Collaborate with internal creative teams and external agencies to develop thumb-stopping creatives, scripts, and copy
Drive narrative consistency across channels—digital, offline, influencer, PR, and packaging
Track campaign performance and content effectiveness with clear KPIs and reporting

Social Media & Digital Presence

Lead content calendars and publishing across Instagram, LinkedIn, YouTube, and emerging platforms
Work closely with design, video, and content teams to craft platform-first content
Monitor trends and memes to keep the brand voice fun, relevant, and real-time
Collaborate with performance and SEO teams to ensure content is aligned with business goals

Brand Assets & Identity

Maintain and evolve brand tone of voice, visual identity, and storytelling guidelines
Brief and manage shoots (photo/video) for campaigns, content, and brand properties

What We’re Looking For

2–4 years of experience in brand marketing, social media, or creative strategy
Demonstrated experience in running social media accounts or brand campaigns end-to-end
Creative thinker with strong visual and copy instincts
Passion for consumer brands, pop culture, and internet trends
Excellent organisational and stakeholder management skills

Location: Thane, Mumbai

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Assistant Manager - Marketing