Area Sales Manager

Designation: Senior Sales Manager

Department: Sales & Distribution
Reports To: Zonal Sales Head / National Sales Head
Location: Region-wise (East/West/North/South)

Primary Role Objective

To drive retail sales growth, market penetration, and channel expansion for the company’s bathing soap products by building and managing a strong distributor and retailer network, achieving sales targets, and executing promotional strategies.

Key Responsibilities & Tasks

1. Sales Planning & Target Achievement

• Prepare monthly and quarterly sales forecasts by region and channel.
• Execute primary (distributor) and secondary (retail) sales targets.
• Track and analyze daily sales reports (DSR) and ensure target alignment.
• Plan and manage SKU-wise product push with distributors.

2. Channel Management

• Appoint and manage stockists and super stockists across assigned territories.
• Maintain healthy retailer coverage (min. 80–90%) through distributor sales reps (DSRs).
• Improve general trade (GT) penetration – kirana, chemist, beauty & cosmetics stores.

3. Team Supervision & Field Execution

• Supervise Territory Sales Officers (TSOs) and Sales Executives (SEs).
• Conduct market visits (12–15 working days/month) to ensure execution.
• Coach field staff on product pitch, objection handling, and upselling.
• Monitor DSR productivity and route adherence.

4. Promotions & Schemes

• Plan and roll out trade schemes (e.g., buy 10 get 2, quarterly incentive slabs).
• Execute product visibility programs – in-store branding, danglers, POPs.
• Ensure 100% scheme communication and execution at the retail level.
• Track ROI of local promotions, sampling, and influencer outreach.

5. Market Intelligence

• Track competitor pricing, schemes, and shelf visibility.
• Share monthly market feedback reports with HO for product and strategy inputs.
• Identify white spaces / underperforming territories and propose corrective plans.

6. Reporting & MIS

• Submit daily/weekly/monthly reports covering:
• Beat-wise sales
• Distributor stock health
• Collections & outstanding
• Scheme utilization
• Coordinate with finance for credit limit control and claim reconciliations.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Paid sick time

Work Location: In person