Area Retail Sales Manager

The Area Sales Manager (ASM) in the Fast-Moving Consumer Goods (FMCG) sector is responsible for achieving sales targets and managing a team of sales representatives within a defined geographic area. You will be tasked with developing and implementing sales strategies, monitoring market trends, managing distributor relationships, and ensuring optimal distribution and visibility of the company's products. You will need to develop and execute sales plans to achieve or exceed sales targets. Identifying growth opportunities within the area and implementing strategies to capture market share will be crucial. Analyzing sales performance data and market trends to adjust strategies as needed is also part of your responsibilities. In terms of team management, you will lead, motivate, and develop a team of sales representatives. Conducting regular performance reviews and providing coaching to ensure high performance will be key. Ensuring that the sales team has the necessary resources and training to meet targets is essential. Building and maintaining strong relationships with distributors, dealers, and key customers is vital. Monitoring distributor performance and ensuring alignment with company goals, as well as managing stock levels and ensuring the timely delivery of products to distributors, will be part of your duties. You will be required to gather market intelligence and keep abreast of competitors" activities. Providing regular sales forecasts and reports to senior management, as well as monitoring and reporting on sales trends, challenges, and opportunities within the area, are important aspects of the role. Maintaining excellent relationships with key clients to enhance customer satisfaction and retention, as well as addressing customer complaints and ensuring timely resolution of issues, are key components of customer relationship management. Ensuring optimal product visibility and placement in retail outlets, implementing promotional activities and campaigns to drive sales growth, and coordinating with marketing teams to roll out area-specific marketing initiatives will be part of your responsibilities. Managing sales budgets and expenses efficiently, ensuring compliance with company policies and ethical standards, and meeting the key performance indicators (KPIs) related to sales targets, market share increase, distributor and retailer satisfaction scores, team performance, and budget management are crucial for success in this role. Key qualifications include a Bachelor's degree in Business Administration, Marketing, or a related field, along with a minimum of 6-10 years of sales experience in the FMCG sector, with at least 2-3 years in a managerial role. Strong leadership and team management skills, excellent communication and interpersonal abilities, analytical thinking and problem-solving skills, proficiency in sales forecasting and data analysis, the ability to work under pressure and meet tight deadlines, and knowledge of the FMCG market and distribution networks are also required. Other requirements include a willingness to travel within the assigned area and a valid driver's license.,