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2.0 - 5.0 years
1 - 3 Lacs
Nashik
Work from Office
Role & responsibilities Roles and Responsibilities of Digital Marketing Specialist: Develop and Execute Digital Marketing Strategies: Plan and implement comprehensive digital campaigns across various channels (SEO, SEM, social media, email, etc.) Manage SEO/SEM Efforts: Optimize website content for search engines Run paid ads (Google Ads, Bing, etc.) and track performance Handle Social Media Campaigns: Create, post, and manage content on Facebook, Instagram, LinkedIn, Twitter, etc. Monitor engagement and grow followers Create and Manage Content: Work with content writers/designers to develop engaging blog posts, ad creatives, videos, etc. Run Email Marketing Campaigns: Design, schedule, and track newsletters and promotional emails Analyze Data and Report Performance: Use Google Analytics, Search Console, and other tools to track campaign effectiveness Provide weekly/monthly reports to management Coordinate with Sales & Design Teams: Align marketing campaigns with sales goals Collaborate with graphic designers for banners, creatives, landing pages, etc. Manage Marketing Tools and Platforms: Work on tools like HubSpot, Mailchimp, Hootsuite, Canva, etc. Conduct Market and Competitor Research: Stay updated on industry trends and suggest innovative marketing approaches Monitor Budget and ROI: Allocate budget efficiently across campaigns Focus on cost-effective lead generation and conversions Preferred candidate profile Preferred Candidate Profile Digital Marketing Specialist Education Qualification: Graduate in Marketing, Business, Mass Communication, or related field Digital Marketing certification (Google, HubSpot, etc.) preferred Experience: 2 to 5 years of hands-on experience in digital marketing Experience in education sector or service-based industries is an advantage Technical Skills: Proficiency in SEO, SEM, Google Ads, Facebook Ads Hands-on experience with tools like Google Analytics, Search Console, Canva, Mailchimp, etc. Familiarity with WordPress or other CMS platforms Creative and Analytical Abilities: Able to create engaging content and creatives Strong data analysis and ROI tracking skills Soft Skills: Good communication and interpersonal skills Self-motivated, proactive, and result-oriented Ability to multitask and meet deadlines Others: Immediate joiners preferred Candidates from Nashik city or willing to relocate Comfortable working from office (not remote)
Posted 10 hours ago
8.0 - 13.0 years
35 - 50 Lacs
Hyderabad
Work from Office
Role Overview: The Senior Director at Accordion is responsible for managing multiple high-value client relationships and shaping engagements and analytics consulting approach. This role requires a strong blend of consulting mindset, advanced analytics expertise, and a hands-on approach to guiding project execution when necessary. They will drive thought leadership, mentor teams, and spearhead initiatives that enhance the firm's value proposition in analytics-driven decision-making. Additionally, the Senior Director will play a critical role in supporting business development activities, ensuring sustained growth through innovative analytics solutions and deep client engagement. What You will do: Own and drive the consulting and analytics vision for clients, integrating analytics as a core enabler of business transformation and value creation. Lead high-stakes engagements, partnering with client executives to shape business strategy through data-driven insights. Define and implement best-in-class consulting methodologies, combining analytical frameworks with commercial acumen to solve ambiguous and complex business problems. Build and maintain C-level relationships, influencing decision-making and embedding analytics as a key component of enterprise strategy. Drive thought leadership by shaping industry perspectives on advanced analytics, AI, and data-driven consulting. Ensure business growth by identifying new opportunities, expanding client relationships, and contributing to the firms overall strategy. While focusing on strategic leadership, remain hands-on when requiredguiding teams on approach design, reviewing models, and ensuring high-impact deliverables. Mentor and develop managers and analysts, fostering a culture of analytical excellence and consulting rigor. Ideally, you have: Undergraduate degree (B.E/B.Tech.) from tier-1/tier-2 colleges MBA degree from top tier colleges is preferred Should have minimum of 8 years of experience Strong analytical reasoning & problem-solving capabilities to identify patterns, draw insights and recommend solutions live Ability to share complex thoughts and tailor written and verbal communication based on the context Strong multi-tasking skills to manage multiple projects across diverse industries Experience in client facing/professional services environment Why Explore a Career at Accordion: High growth environment: Semi-annual performance management and promotion cycles coupled with a strong meritocratic culture, enables fast track to leadership responsibility Cross Domain Exposure: Interesting and challenging work streams across industries and domains that always keep you excited, motivated, and on your toes. Entrepreneurial Environment : Intellectual freedom to make decisions and own them. We expect you to spread your wings and assume larger responsibilities. Fun culture and peer group: Non-bureaucratic and fun working environment; Strong peer environment that will challenge you and accelerate your learning curve. Other benefits for full time employees: Health and wellness programs that include employee health insurance covering immediate family members and parents, term life insurance for employees, free health camps for employees, discounted health services (including vision, dental) for employee and family members, free doctors consultations, counsellors, etc Corporate Meal card options for ease of use and tax benefits Team lunches, company sponsored team outings and celebrations Robust leave policy to support work-life balance. Specially designed leave structure to support woman employees for maternity and related requests. Reward and recognition platform to celebrate professional and personal milestones. A positive & transparent work environment including various employee engagement and employee benefit initiatives to support personal and professional learning and development.
Posted 13 hours ago
2.0 - 7.0 years
2 - 3 Lacs
Rajkot
Work from Office
We are hiring for the position of Social Media Executive.The candidate will be responsible for planning, executing and optimizing paid media campaigns across Meta platforms like Facebook, Instagram and Messenger to drive impactful marketing outcomes.
Posted 2 days ago
14.0 - 18.0 years
16 - 20 Lacs
Bengaluru
Work from Office
Who We Are & Why Join Us. Avathon is revolutionizing industrial AI with a powerful platform that enables businesses to harness the full potential of their operational data. Our technology seamlessly integrates and contextualizes siloed datasets, providing a 360-degree operational view that enhances decision-making and efficiency. With advanced capabilities like digital twins, natural language processing, normal behavior modeling, and machine vision, we create real-time virtual replicas of physical assets, enabling predictive maintenance, performance simulation, and operational optimization. Our AI-driven models empower companies with scalable solutions for anomaly detection, performance forecasting, and asset lifetime extension—all tailored to the complexities of industrial environments, Cutting-Edge AI Innovation – Join a team at the forefront of AI, developing groundbreaking solutions that shape the future, High-Growth Environment – Thrive in a fast-scaling startup where agility, collaboration, and rapid professional growth are the norm, Meaningful Impact – Work on AI-driven projects that drive real change across industries and improve lives, Learn more at: Avathon. Job Title: Marketing Director, India. Location: Bangalore (onsite). Experience: Minimum 10 years. Industry Background Preferred: Enterprise Technology, Manufacturing, Energy (conventional and renewable), Aerospace & Defense, Supply Chain, Transportation, AI, Operational Technology. About The Role. We are seeking a seasoned Marketing Director to help drive regional corporate awareness, reputation, growth, executive engagement, talent branding and other marketing initiatives, Initially the role will be focused on the India market, but expected to grow to add other APAC and Middle East regions over time, as well as supporting global initiatives. The ideal candidate will be highly organized, detail-oriented and experienced in B2B marketing with a strong focus on building brand awareness, marketing strategy, messaging, executive engagement and sales force enablement, Key Responsibilities. Build and execute regional marketing plans to support company awareness, reputation and growth, Drive corporate reputation and awareness, building customer references, thought leadership, brand narratives, content, events, sales enablement and strategic relationships in the region, Manage local PR agency to drive strategy, execution and measurable results, Manage and mentor the local marketing team including recent graduates, ensuring smooth execution of global marketing strategies and alignment with business objectives. Collaborate closely with cross-functional global teams, including marketing, product, sales, channel and regional stakeholders, to adapt and localize global marketing initiatives, Drive regional event strategy and execution, including logistics, content coordination and promotional strategies for virtual and in-person events, Act as a culture champion, contributing leadership, strategy, content and logistical support to internal communications and employee engagement programs, Build the Avathon employer brand, creating visibility with tier 1 universities and other relevant talent pools, Ensure brand consistency across all marketing touchpoints while tailoring messaging to fit regional and global needs, Analyze marketing performance using data-driven insights to refine strategies and improve effectiveness. Provide regular tracking and performance reporting, Stay updated with industry trends, emerging marketing technologies, and best practices in B2B marketing to enhance global execution, This position is in-office 4-5 days a week, Qualifications & Experience. Minimum 10-15 years of B2B corporate marketing experience in enterprise technology, with a focus on awareness, reputation and executive relationships, Proven track record managing a public relations agency, social media presence, internal and external events and customer references. Bonus points for experience managing industry analyst relations, Prior experience in company target sectors (see above) highly preferred, Experience in B2B demand generation, campaign execution and digital marketing are also highly regarded. Understanding of marketing automation, CRM systems (HubSpot, Salesforce) and digital analytics tools preferred, Experience with talent branding preferred, Proven ability to manage marketers and sales enablement programs, collaborate across time zones and work in a fast-paced global environment, Excellent written and spoken English communication skills, with the ability to develop compelling content and messaging for different audiences while maintaining company brand and style standards, Analytical skills with the ability to interpret data, track performance and optimize marketing programs for better outcomes, Strong project management skills, ability to prioritize tasks and manage multiple initiatives simultaneously, Previous experience in leading marketing in other APAC and Middle East markets highly preferred, Why Join Us?. Lead a dynamic local team while working on high-impact global and regional marketing initiatives, Expand your expertise driving corporate awareness and demand generation in a culture that encourages innovation and experimentation, Accelerate your career with a clear growth path in a fast-paced, collaborative work environment in a rapidly-growing company building cutting-edge solutions in industrial AI, backed by world-class leadership and investment, Enjoy competitive salary with stock options and bonus opportunities, Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws, Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you, Show more Show less
Posted 3 days ago
2.0 - 5.0 years
2 - 5 Lacs
Noida
Work from Office
Overview: We are on the lookout for a dynamic and analytical Performance Marketeer to spearhead our lead generation, PPC campaigns, organic growth strategies, and email marketing efforts. The ideal candidate will be a strategic thinker with a proven track record of driving measurable business outcomes across multiple channels. Key Responsibilities: 1. Lead Generation Campaigns: Plan and execute multi-channel campaigns to generate high-quality leads for sales. Identify and refine target audiences through market research and data analysis. Optimize campaigns to increase lead quality and reduce cost per lead (CPL). 2. Paid Media Management (PPC): Strategize and run paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging platforms. Conduct A/B testing on ad copy, visuals, and targeting to maximize conversions. Monitor ad performance metrics and make real-time adjustments for optimal ROI. 3. Organic Growth Initiatives: Develop SEO strategies for enhanced organic visibility and traffic. Create social media strategies that drive engagement, awareness, and lead generation. Collaborate with content creators to develop SEO-rich and shareable material. 4. Email Marketing Campaigns: Build and execute email campaigns to nurture leads and boost conversion rates. Segment email lists for targeted communication and better engagement. Track email performance metrics and optimize for higher open and click-through rates. 5. Data Analytics and Reporting: Use tools like Google Analytics, HubSpot, SEMrush, and Data Studio to analyze campaign performance. Generate actionable insights and recommend strategies for improvement. Prepare detailed reports on campaign KPIs, ROI, and other metrics for stakeholders. 6. Continuous Innovation: Stay updated with the latest trends in performance marketing, digital tools, and competitor strategies. Experiment with new ad formats, platforms, and targeting options. Qualifications: Technical Skills: Proficiency in PPC platforms like Google Ads, Facebook Ads, LinkedIn Ads, and retargeting campaigns. Advanced knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics, Tag Manager). Hands-on experience with email marketing platforms like HubSpot, Mailchimp, or Klaviyo. Strong Excel/Google Sheets/Clarity skills for data analysis and reporting. Educational Background: Bachelor's degree in Marketing, Business, or related fields. Soft Skills: Excellent problem-solving and analytical abilities. Strong communication and interpersonal skills. Highly organized with the ability to manage multiple campaigns simultaneously. Preferred: Certification in Google Ads or Facebook Blueprint. Experience with marketing automation tools and CRM platforms.
Posted 3 days ago
4.0 - 8.0 years
9 - 13 Lacs
Bengaluru
Work from Office
???? We’re Hiring: Delivery Solution Architect – Data Analytics (AWS) ????. ???? Location: Remote. ???? Level: Mid to Senior (3–5+ years experience). Are you passionate about turning complex data challenges into elegant, scalable solutions on the AWS cloud? We're looking for a Delivery Solution Architect – Data Analytics to join our growing team and take the lead in architecting and delivering next-gen data platforms that drive real business impact.. ???? About the Role:. As a Delivery Solution Architect, you will play a pivotal role in designing and implementing end-to-end data analytics solutions on AWS. You’ll collaborate with cross-functional teams and lead a group of 5–10 consultants and engineers to bring modern data architectures to life—powering business intelligence, machine learning, and operational insights.. ????? Key Responsibilities:. Lead the design and delivery of data analytics solutions using AWS services (Redshift, EMR, Glue, Kinesis, etc.). Collaborate with project teams, clients, and sales stakeholders to craft technical proposals and solution blueprints. Design scalable, secure, high-performance data models and ETL pipelines. Optimize data platforms for cost-efficiency, query performance, and concurrency. Ensure data governance, security, and compliance with best practices. Troubleshoot technical issues and provide mentorship to engineering teams. Stay ahead of industry trends and bring innovative solutions to the table. Report to practice leads, contribute to documentation, and support deployment activities. ???? Qualifications:. 3–5 years of experience as a Solution Architect or Technical Lead in data analytics delivery. Hands-on expertise with AWS data tools (Redshift, EMR, Glue, Kinesis, etc.). Proficiency in SQL and Python; strong data modeling and ETL experience. Knowledge of Microsoft Azure Data Analytics tools is a plus. Experience working in Agile teams and using version control (e.g., Git). Strong communication skills and ability to collaborate with technical and non-technical stakeholders. AWS Certifications (Solutions Architect & Data Analytics – Specialty) are required. ???? Preferred Skills:. Team leadership in project delivery environments. Familiarity with data governance, data quality, and metadata management. Documentation, proposal writing, and client engagement skills. ???? What’s In It For You?. Opportunity to work with advanced AWS data technologies. Be part of a collaborative, innovation-focused team. Shape data strategies that directly impact enterprise decision-making. Career growth in a cloud-first, analytics-driven environment. ???? Ready to architect the future of data? Apply now or reach out to learn more!. #AWSJobs #DataAnalytics #SolutionArchitect #Hiring #AWSCareers #CloudComputing #DataEngineering #Redshift #Glue #AzureData #TechJobs. Show more Show less
Posted 3 days ago
1.0 - 4.0 years
1 - 4 Lacs
Noida
Work from Office
Vibes Communications Pvt.Ltd is looking for Social Media Specialist to join our dynamic team and embark on a rewarding career journey The Social Media Specialist is responsible for developing and executing social media strategies to enhance brand presence, engage the target audience, and drive business objectives They will manage social media accounts, create compelling content, monitor performance, and interact with followers to build strong online communities Key Responsibilities:Develop and implement comprehensive social media strategies across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube Create engaging and shareable content, including text posts, images, videos, and infographics, that aligns with brand guidelines and resonates with the target audience Plan and schedule social media posts using social media management tools to ensure consistent and timely content delivery Monitor social media platforms, respond to comments, messages, and mentions promptly, and engage with followers to foster positive interactions and build strong relationships Conduct social listening and monitor industry trends, competitor activities, and audience preferences to identify opportunities for content creation and engagement Analyze social media metrics, generate reports, and provide insights and recommendations for optimization to drive engagement, reach, and conversions Collaborate with cross-functional teams, including marketing, design, and content, to align social media efforts with overall marketing campaigns and initiatives Stay updated on emerging social media trends, tools, and best practices, and make recommendations for incorporating new features and strategies into the social media plan Monitor and manage paid social media campaigns, including budget tracking, ad creation, targeting, and performance analysis Stay informed about relevant industry regulations, privacy guidelines, and best practices for social media content and engagement Qualifications and Requirements:Bachelor's degree in marketing, communications, or a related field Relevant certifications in social media marketing are a plus Proven work experience as a social media specialist or in a similar role, demonstrating successful execution of social media strategies and campaigns In-depth knowledge of various social media platforms, their features, best practices, and algorithms Strong copywriting and creative skills, with an ability to develop engaging and compelling content Proficiency in using social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, Google Analytics, or similar platforms Familiarity with social media advertising platforms, including Facebook Ads Manager, LinkedIn Ads, and Twitter Ads Excellent written and verbal communication skills, with attention to detail and the ability to adapt tone and style for different platforms and audiences Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions Strong organizational skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously Creative thinking and problem-solving abilities to develop innovative social media strategies and campaigns Ability to work independently and as part of a team, collaborating with stakeholders at different levels of the organization Knowledge of graphic design principles and proficiency in using design tools like Canva or Adobe Creative Suite is desirable Familiarity with SEO principles and content optimization strategies for social media is a plus Passion for social media, digital marketing, and staying up-to-date with industry trends and innovations
Posted 4 days ago
6.0 - 8.0 years
20 - 25 Lacs
Gurugram
Work from Office
We are seeking a highly experienced Senior Business Analyst to play a critical role in our global ERP Oracle Fusion implementation, along with Salesforce, Darwinbox, payroll systems, and Power BI integration. The ideal candidate will work closely with business stakeholders, technology teams, and implementation partners to ensure that business requirements are effectively captured, analysed, and translated into functional specifications. The Senior Business Analyst will facilitate business process improvements, support system configuration and testing, and drive change management efforts to ensure successful adoption of new enterprise systems. The role requires a deep understanding of ERP, CRM, HRMS, and analytics tools, along with strong analytical, communication, and problem-solving skills. Key Responsibilities Business Analysis Requirements Gathering Collaborate with key stakeholders across finance, HR, sales, supply chain, and IT to gather, document, and validate business requirements. Translate business needs into clear and concise functional specifications for ERP Oracle Fusion, Salesforce, Darwinbox, Payroll, and Power BI solutions. Facilitate workshops and interviews to define current and future business processes, identifying gaps and opportunities for improvement. Work closely with developers, solution architects, and implementation partners to ensure requirements are accurately implemented. Solution Design System Implementation Assist in defining system configurations, workflows, and user access requirements to support business operations. Collaborate with technical teams to design integrations between ERP, CRM, HRMS, and other enterprise applications. Support data migration efforts, ensuring accuracy, consistency, and completeness of critical business data. Provide expertise in best practices for ERP, CRM, and payroll system implementations, optimising system capabilities to meet business objectives. Testing Quality Assurance Develop and execute test plans, test cases, and scripts to validate system functionality and business process alignment. Facilitate User Acceptance Testing (UAT), working with stakeholders to resolve defects and issues. Ensure compliance with internal controls, data security policies, and industry best practices. Change Management Training Support change management efforts by communicating system updates, process changes, and benefits to end users. Develop training materials and conduct system training sessions for various business units. Act as a liaison between business teams and IT, ensuring smooth transition and adoption of new systems. Reporting Data Analytics Assist in designing and generating reports/dashboards using Power BI, ensuring key performance indicators (KPIs) are effectively tracked. Provide insights and recommendations based on data analytics to drive business decisions. Support ad-hoc reporting needs and system enhancements. Project Coordination Continuous Improvement Work alongside project managers to ensure timely delivery of project milestones and business requirements. Identify and mitigate risks associated with ERP, CRM, and HRMS implementations. Continuously assess system performance and propose enhancements to improve efficiency and effectiveness. Key Competencies Ability to break down complex business challenges and develop effective solutions. Ability to interact with executives, business users, and technical teams effectively. Expertise in modelling business processes using tools like Visio, Lucidchart, or BPMN. Understanding of enterprise system architectures, integrations, and cloud-based solutions. Ability to work in cross-functional teams and manage priorities effectively. Ensuring precise documentation, testing, and reporting of business requirements. Ability to navigate organisational change and drive user adoption. Preferred Experience 8+ years of experience as a Business Analyst, with at least 5 years in ERP (Oracle Fusion preferred), CRM (Salesforce), or HRMS (Darwinbox, Payroll systems) implementations. Proven experience in global enterprise system implementations in a multi-country environment.
Posted 4 days ago
0.0 - 5.0 years
2 - 3 Lacs
Tirupati
Work from Office
Seeking a Digital Marketing Executive to boost our real estate brand online through SEO, social media, paid ads, and lead generation. Must have strong digital skills and real estate knowledge.
Posted 5 days ago
3.0 - 5.0 years
3 - 4 Lacs
Rajkot
Work from Office
product sourcing,procurement process,market research,product gap,Analyze market trend,customer demand,demand forecast.content requirement,packaging guideline.marketplaces,eCommerce,negotiation,inventory strategies.Excel,Google Sheets,analytics tools
Posted 6 days ago
3.0 - 5.0 years
7 - 12 Lacs
Chennai
Work from Office
Role Overview We are seeking a marketing professional with 5 years of experience in FMCG/brand marketing , including at least 2 years of hands-on digital marketing experience , with a strong focus on ecommerce marketplaces . The role requires direct ownership of performance on Amazon and Flipkart , with D2C and social media playing a secondary (but strategic) role. Key Responsibilities Marketplace Ownership - Amazon & Flipkart (Primary Focus) Own revenue performance, traffic, and conversion metrics on Amazon and Flipkart Manage and optimize product listings: titles, descriptions, images, A+ content, backend keywords Plan and execute sponsored ads, Lightning Deals, Coupons, and seasonal promotions Use tools and dashboards to monitor performance KPIs: CTR, CVR, RoAS, BSR, page ranking Coordinate with sales and operations teams to ensure stock availability and offer execution Track and analyze consumer trends, competitor activity, and category insights Secondary Responsibilities - D2C & Brand Visibility Support SEO and content efforts for the Diabliss website (Shopify) Assist with Instagram, Facebook , and email marketing initiatives to build long-term brand equity Collaborate on new product launches with digital-first rollouts What We are Looking For 5 years of total FMCG/brand marketing experience , with at least 2 years in hands-on digital marketing Strong working knowledge of Amazon Seller Central and Flipkart Seller Portal Proven experience managing digital sales performance, not limited to just ad operations or IT-driven PPC/SEO campaigns Ability to think like a brand marketer and act like a performance marketer Comfortable with analytics tools (Amazon Brand Analytics, Google Analytics, etc.) FMCG/wellness/D2C experience preferred Important: This role is not suitable for IT professionals or candidates whose experience is limited to technical ad operations, PPC management, or SEO without FMCG marketing exposure Bonus Skills (Preferred, not mandatory) Experience with Helium 10, Jungle Scout, SellerApp , or similar tools Familiarity with Shopify , Klaviyo/Mailchimp, and basic email automation Exposure to influencer or affiliate marketing strategies Why Diabliss? Be part of a fast-growing Indian wellness brand with global potential Drive real revenue growth across leading platforms like Amazon and Flipkart Shape how consumers discover and adopt healthier, low-GI foods Agile, transparent team environment with room to lead and grow Competitive compensation with performance-linked growth path
Posted 6 days ago
6.0 - 9.0 years
6 - 9 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
Developing strategies and tactics to boost the company's reputation Deploying successful marketing campaigns from ideation to execution Produce valuable and engaging content for our website and blog that attracts and converts target groups Build strategic relationship and partner with key industry players, agencies and vendors Experimenting with various organic and paid acquisition channels Prepare and monitor the marketing budget on Quarterly and annual basis Oversee the marketing material from website banners to hardcopy brochures Measure and report on the performance of marketing campaings, gain insights and assess against goals Analyses consumer behavior and adjust our advertising campaigns accordingly Requirements Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics & good communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field
Posted 6 days ago
5.0 - 10.0 years
7 - 12 Lacs
Mumbai, Gurugram
Work from Office
Company: Oliver Wyman Description: Oliver Wyman is now looking to bring onboard a Marketing Intelligence Specialist! This role can be based in our Mumbai or Gurugram office. About the Role: We are seeking a highly organized and detail-oriented Marketing Intelligence Specialist to join our dynamic marketing team at Oliver Wyman, a leading management consulting firm. This role is ideal for someone with 5 years of experience in a marketing or analytical role, preferably in a professional services environment. The ideal candidate will be comfortable working with data, enjoy project management, and possess a strong analytical mindset. As a Marketing Intelligence Specialist, you will play a key role in tracking, measuring, and reporting on marketing performance, helping stakeholders interpret data to make informed decisions. You will be responsible for managing dashboards, compiling reports, and assessing the impact of PR, media, and digital marketing efforts. Additionally, you will oversee the end-to-end project management of marketing content, ensuring seamless collaboration across teams. This role requires excellent attention to detail, strong interpersonal skills, and a keen ability to synthesize data into meaningful insights. You should also be proactive in staying updated on industry trends and marketing performance metrics. Key Responsibilities: Marketing Analytics & Reporting Proactively analyze and interpret marketing data from multiple sources to track performance and impact. Maintain and update dashboards that visualize marketing impact across industries, teams, and functions. Track and report on PR and media successes, compiling insights for leadership. Monitor digital marketing analytics, ensuring data is structured for meaningful interpretation. Work with colleagues to act on the insights and optimize campaigns accordingly. Prepare reports and newsletters that highlight marketing successes and impact for various stakeholders. Stay informed on trends in marketing measurement and performance to enhance reporting strategies. Project Management & Content Coordination Manage content projects end-to-end, from ideation to writing, design, and final publishing. Coordinate across multiple contributors and teams (writers, designers, digital specialists) to ensure timely execution. Oversee budget tracking for marketing initiatives. Ensure consistency and accuracy in marketing reports and materials. Stakeholder Engagement & Collaboration Liaise with remote and cross-functional teams to gather insights and data. Understand the varying needs of stakeholders across markets to tailor reports accordingly. Act as the central point of contact for reporting and marketing impact analysis. Skills & Qualifications: Required 5 years of experience in a marketing or analytical role, preferably in professional services or a similar environment. Strong analytical and data interpretation skillscomfortable working with metrics, dashboards, and reports. Excellent attention to detail and ability to synthesize complex data into clear insights. Proven project management experience, with the ability to coordinate multiple workstreams. Proficiency in digital analytics tools (Google Analytics, social media insights, etc.). Strong interpersonal skills, with experience liaising with remote teams. A keen learner who stays updated on marketing performance trends. Preferred Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Familiarity with content management systems and digital publishing. Basic understanding of budget tracking and financial reporting. Ability to copywrite Why Join Us At Oliver Wyman, youll be part of a forward-thinking marketing team that values data-driven decision-making and impactful storytelling. This role offers an opportunity to work on high-visibility projects, develop a deep understanding of marketing performance measurement, and collaborate with top professionals in the consulting space. If youre passionate about data, insights, and marketing impact, wed love to hear from you! At Oliver Wyman, we lead with heart - we love what we do and have fun while we do it! We also strive for breakthroughs by questioning, seeking diverse perspectives, and finding powerful and sustainable solutions . If you share these values and want to work as one and own our impact at the same time, be brave and achieve the amazing with us! Were individuals who are self-starting, motivated, energetic, entrepreneurial about what we do We have the common aspiration to have an impact, leave a legacy and change the world. We have no interest in running a steady-state business. We want to build, grow and shape the environment around us We value an environment where every member of Oliver Wyman is encouraged and expected to voice his or her opinion We believe that to create a true meritocracy we need to remove artificial barriers to opportunity We value people whose lives balance work and non-work activities because we believe they are both more interesting colleagues and are able to make better contributions to the Firm. We push ourselves hard to deliver excellence, but we also work to extract the maximum benefit from the flexibility of a project-based business. We provide the ability to take career breaks for personal or family reasons. We fundamentally value each others time and are sensitive to how it is used. We are an output not input-based culture, have respect for peoples personal decisions, and believe that one's workload must be sustainable. We seek balance for ourselves and our colleagues. Oliver Wyman, a business of Marsh McLennan (NYSEMMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businessesMarsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X. Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one anchor day per week on which their full team will be together in person.
Posted 1 week ago
1.0 - 3.0 years
3 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. Qualifications & Skills: oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneously. What are we looking for Preferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Roles and Responsibilities: oClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising. Qualification Any Graduation
Posted 1 week ago
8.0 - 10.0 years
18 - 22 Lacs
Pune
Work from Office
Capgemini Invent Capgemini Invent is the digital innovation, consulting and transformation brand of the Capgemini Group, a global business line that combines market leading expertise in strategy, technology, data science and creative design, to help CxOs envision and build whats next for their businesses. Your Role Client Engagement & Advisory: Partner with clients to understand their business goals, CX challenges, and data needs. Provide strategic recommendations on how to leverage data to enhance customer engagement, satisfaction, and retention. Data Strategy Development: Design comprehensive data strategies tailored to client objectives, including customer segmentation, predictive modelling, and personalization. Define KPIs and metrics to measure the success of CX initiatives. Data Analysis & Insights: Analyze structured and unstructured data to derive actionable insights. Leverage advanced analytics techniques, including machine learning and AI, to identify trends and opportunities. Solution Design & Implementation: Collaborate with technical teams to design and implement data platforms, dashboards, and analytics solutions. Drive the implementation of customer data platforms (CDPs), marketing automation tools, and analytics systems. Stakeholder Management: Act as a trusted advisor to business stakeholders. Present findings, recommendations, and reports in a clear, compelling manner Your Profile 8-10 years of experience in data analytics, data strategy, or consulting roles, with a focus on customer experience, marketing, or business transformation. Minimum of 5-8 years of experience in omni-channel marketing, data analytics, or marketing automation implementation, with at least 2 years in a consulting role. 3+ years of experience in marketing orchestration, preferably with hands-on experience using marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, etc.) and leveraging customer data for personalized, cross-channel campaigns. Bachelors degree in data science, Business Analytics, Computer Science, Marketing, or related fields. Masters degree preferable. Technical Skills: Proficiency in analytics tools (e.g., Python, R, SQL). Familiarity with visualization tools (e.g., Tableau, Power BI). Experience implementing CDP tools (Salesforce CDP, Adobe CDP, Segment etc) Knowledge of cloud platforms (e.g., AWS, Azure, Google Cloud) is a plus. Data Analytics Data modelling Digital Marketing Digital Technology Consulting Data-Driven Marketing Proven track record of contributing to client engagements and delivering data-driven solutions. Strong communication, problem-solving, and interpersonal skills. What you will love about working here We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance. At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities. Equip yourself with valuable certifications in the latest technologies such as Generative AI. About Capgemini Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 22.5 billion
Posted 1 week ago
0.0 - 1.0 years
1 - 5 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered tooQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. oClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertisingThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Qualifications & Skills: oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneously.Preferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shiftsWorking with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Qualification Any Graduation
Posted 1 week ago
1.0 - 3.0 years
2 - 6 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. ooClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising. What are we looking for Qualifications & Skills: oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneouslyPreferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shiftsWorking with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Qualification Any Graduation
Posted 1 week ago
1.0 - 3.0 years
3 - 4 Lacs
Noida
Work from Office
We're looking for a creative, tech-based Social Media Marketer to lead online presence. Will be responsible for developing & executing social strategies, creating engaging content using AI tools & building a strong digital footprint for our brand.
Posted 1 week ago
2.0 - 4.0 years
6 - 12 Lacs
Pune
Work from Office
Job Title: Business Manager - Corporate Sales Company Name: Info Edge India Ltd Job Description: The Business Manager for Corporate Sales will be responsible for driving sales strategies and managing relationships with corporate clients. This role involves identifying new business opportunities, building and maintaining client relationships, and ensuring the delivery of excellent services to meet client needs. The Business Manager will work closely with cross-functional teams to develop sales proposals, negotiate contracts, and achieve sales targets. The position requires a proactive approach to market analysis, competitive positioning, and the overall sales process. Key Responsibilities: - Develop and implement sales strategies to achieve revenue goals. - Identify and target potential corporate clients to expand the customer base. - Build and maintain strong relationships with existing clients to ensure customer satisfaction and retention. - Collaborate with marketing and product teams to align sales efforts with company goals. - Prepare and present sales proposals and contracts to prospective clients. - Analyze market trends and competitor activities to identify opportunities for growth. - Monitor sales performance metrics and report on progress to senior management. - Provide training and support to sales teams to enhance their performance. Skills and Tools Required: - Strong sales and negotiation skills. - Excellent communication and interpersonal skills. - Ability to build and maintain relationships with clients. - Proficiency in CRM software and sales analytics tools. - Strong analytical and problem-solving skills. - Knowledge of corporate sales processes and best practices. - Experience in the relevant industry or market sector. - Ability to work independently and as part of a team. - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). - Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is a plus.
Posted 1 week ago
2.0 - 4.0 years
8 - 13 Lacs
Gurugram
Work from Office
Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.
Posted 1 week ago
0.0 - 1.0 years
1 - 4 Lacs
Noida
Work from Office
Skills Keyword research Communication skills Social media efficiency Link-building strategy Willingness to learn Time management Data analysis Technical SEO Proficiency in information architecture Job Description We are looking for SEO/SMO Executives, who are having good knowledge of on-page, off-page SEO, Social Media Freshers with Good English Efficiency / 6months-1year Experience are preferred . Responsibilities and Duties We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities He will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks He will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Proven SEO experience Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Education:- B.Tech/B.E. in Computers, BCA, B.Sc in Computers, MCA, M.Tech in Computers Job Requirement We are looking for SEO/SMO Executives, who are having good knowledge of on-page, off-page SEO, Social Media Freshers with Good English Efficiency / 6months-1year Experience are preferred.
Posted 2 weeks ago
5.0 - 10.0 years
7 - 15 Lacs
Gurugram
Work from Office
Role Overview We are seeking a Senior Digital Marketing Manager who will lead and execute comprehensive performance marketing strategies across Google, Facebook, Instagram, and Meta platforms to drive customer acquisition, revenue growth, and brand awareness. The ideal candidate will have a strong background in managing digital campaigns for home dcor, furniture, or lifestyle brands , with a clear understanding of consumer behavior and e-commerce dynamics. Key Responsibilities Develop, implement, and optimize end-to-end paid media strategies across Google Ads, Meta (Facebook/Instagram), YouTube, and other channels Lead monthly performance campaigns for product launches, seasonal promotions, and festive sales Monitor and analyze KPIs such as ROAS, CAC, CTR, Conversion Rate , and LTV Manage media budgets effectively to maximize returns on ad spend Create and manage retargeting and lookalike campaigns to enhance conversion funnel efficiency Collaborate with in-house design and content teams to craft high-performing ad creatives and landing pages Leverage tools like Google Analytics, Meta Ads Manager, GA4, Tag Manager , and Google Data Studio for insight-driven decision-making Stay updated on the latest digital trends, algorithm changes, and competitor strategies Work closely with the merchandising and inventory teams to align promotions with stock availability Present monthly performance dashboards and business impact reports to management Preferred Attributes Past experience in home dcor/furniture or lifestyle e-commerce Performance-driven mindset with a passion for brand storytelling Strong communication skills with the ability to present data-backed insights to leadership Preferred candidate profile Qualifications & Experience Minimum 5 years of experience in digital/performance marketing for D2C brands , preferably in home dcor, furniture, or lifestyle Strong hands-on expertise in running and scaling paid campaigns across multiple platforms Proven track record of achieving and exceeding e-commerce performance targets Deep understanding of digital sales funnels, retargeting mechanics, and customer journeys Experience working on platforms like Shopify, WooCommerce, Magento, or similar CMS Excellent analytical skills and proficiency in reporting dashboards (GA4, Excel, Data Studio) Ability to lead a team and coordinate with cross-functional departments Strategic thinker with executional rigor and data-first mindset
Posted 2 weeks ago
2.0 - 5.0 years
0 - 0 Lacs
Bengaluru
Work from Office
ABOUT US Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 4000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team. ABOUT THIS ROLE We are seeking a highly skilled and experienced Digital Marketing Specialist to lead our digital marketing efforts in the fast-paced technology industry, based in our Bangalore, India office . The ideal candidate will have a strong background in various digital marketing channels, a keen understanding of the technology market, and the ability to design and execute effective marketing strategies that drive growth and engagement for Anker Innovations brands in India. RESPONSIBILITIES Develop and implement a cohesive digital marketing plan to increase brand awareness and market share. Manage the creation of relevant and engaging digital content for all channels, including websites, and social media platforms. Oversee the company's social media profiles and presence, including Facebook, Instagram, X, Snapchat, YouTube, and additional channels that may be deemed relevant. Monitor and analyze the effectiveness of marketing content and campaigns, using key performance indicators (KPIs) and metrics such as website traffic, conversion rates, and return on investment (ROI). Collaborate with internal teams, such as product development and sales, to align digital marketing strategies with business goals. Manage and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and retargeting efforts. Conduct market research to identify digital marketing trends and insights within the technology sector. Manage email marketing campaigns, including the design and distribution of newsletters, promotional offers, and product updates. Collaborate with external agencies and vendors as needed to execute digital marketing initiatives. Develop and manage the digital marketing budget, ensuring effective allocation of resources. Stay up-to-date with digital marketing technologies and advancements, applying insights to improve marketing efforts. QUALIFICATIONS & EXPERIENCE Bachelors degree in Marketing, Communications, or a related field. 2-5 years proven working experience in digital marketing, particularly within the technology industry. Strong understanding of current online marketing concepts, strategy, and best practices. Experience with SEO/SEM, email marketing, social media, and display advertising campaigns. Proficiency in marketing automation technology and digital marketing tools/platforms. Excellent analytical skills and the ability to mine data to inform decisions. Strong project management skills, with the ability to lead and manage multiple projects simultaneously. Excellent communication and collaboration abilities. Creative thinker with a customer-centric approach to marketing. PREFERRED SKILLS Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Experience of working with Meta, Snap & Google advertisement tools & dashboards. Experience with CRM software and digital analytics tools (e.g., Google Analytics). Knowledge of web design principles and content management systems. Familiarity with graphic design software (e.g., Adobe Creative Suite). Understanding of the technology industry and its trends. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Excellent communication and interpersonal skills. WORK ENVIRONMENT Office based role in Bangalore, Karnataka, India Occasional travel for industry events or company meetings may be required
Posted 2 weeks ago
0.0 years
0 - 1 Lacs
Bengaluru
Work from Office
We are looking for a dynamic, enthusiastic Junior Marketing Executive to join our growing team. This role is for individuals passionate about marketing, branding & engagement. You will assist in executing marketing strategies and activities.
Posted 2 weeks ago
1.0 - 3.0 years
3 - 7 Lacs
Hyderabad
Work from Office
ABOUT EVERNORTH: Evernorth exists to elevate health for all, because we believe health is the starting point for human potential and progress. As champions for affordable, predictable and simple health care,we solve the problems others dont, wont or cant. We are always looking upward. And that starts with finding the right talent to help us get there. Data Analyst Digital Data Strategy Career Architecture Title: HIH Data Measurement & Reporting Analyst As a Digital Data Analyst, you will be responsible for interpreting complex data sets, analyzing trends, and generating insights to inform strategic decisions and drive business growth. The ideal candidate will have a strong background in data analysis, proficiency with digital analytics tools, and the ability to communicate findings effectively to diverse stakeholders. They will also spend time researching data lineage and running SQL queries to answer detailed questions. Gather and organize data from various digital sources, including websites, mobile apps, social media platforms, and third-party analytics tools. Perform in-depth analysis of digital data sets to identify trends, patterns, and correlations.Utilize statistical techniques and data visualization tools to present findings in a clear and actionable format.Monitor key performance indicators (KPIs) related to digital marketing campaigns, website traffic, user engagement, and conversion rates. Identify areas of improvement and opportunities for optimization based on data-driven insights.Collaborate with cross-functional teams to develop data-driven strategies and initiatives to enhance digital performance and achieve business objectives. Provide actionable recommendations based on data analysis to drive decision-making at both tactical and strategic levels.Prepare regular reports and dashboards to communicate findings and insights to internal stakeholders, including executives, marketing teams, and product managers. Present analysis results and recommendations in a clear, concise, and visually compelling manner.Ensure the accuracy, completeness, and reliability of digital data by implementing data validation processes and conducting quality assurance checks. Proactively identify and resolve data discrepancies or inconsistencies.Stay updated on industry trends, best practices, and emerging technologies related to digital analytics and data management. Share knowledge and insights with team members to foster a culture of learning and innovation. Qualifications Required Skills Solid understanding of statistical methods, hypothesis testing, and predictive modeling techniques.Excellent analytical skills with the ability to interpret complex data sets and generate actionable insights.Strong communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders effectively.Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.Detail-oriented mindset with a focus on data accuracy and integrity.The ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple priorities simultaneously. Required Experience 1-3 years of experienceProven experience as a digital data analyst or similar role, with a strong track record of leveraging data to drive business outcomes.Hands-on experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics, etc.) and familiarity with tag management systems. Required Education Bachelors degree in Statistics, Mathematics, Computer Science, Economics, or a related field. Masters degree preferred. Location & Hours of Work Full-time position, working 40 hours per week. Expected overlap with US hours as appropriatePrimarily based in the Innovation Hub in Hyderabad, India in a hybrid working model (3 days WFO and 2 days WAH)
Posted 2 weeks ago
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