Advanced Analytics - Lead

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

• Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions.
• Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels.
• Be the single point of contact on anything data & analytics related to the project.
• QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
• Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy.
• Active contribution to project planning and scheduling.
• Create and maintain project specific documents such as process / quality / learning documents.
• Should be able to drive conversation with team, client and business stake holders

• 6-9 years experience in data management and analysis in Media or relevant domains with strong problem-solving ability.
• Data management and reporting using different tools like

  Python, R Programming

  is must have
• Understanding of

  marketing mix modelling / Data Science

  is good to have
• Prior experience in digital marketing & analytics (Google/Adobe), Client and Delivery Management
• Data visualization using visualization tools like Tableau, Power BI, Looker Studio etc., are good to have
• Strong working knowledge of Advanced Excel is mandatory. Exposure to other ETL tools is good to have.
• Strong knowledge on media metrics, custom calculations, and metrics co-relation
• Ability to identify and help determine key performance indicators for the clients.
• Strong written and verbal communication skills.
• Led delivery teams and projects to successful implementations
• Familiarity working with large data sets and creating cohesive stories.
• Able to work and lead successfully with teams, handling multiple projects and meeting timelines.
• Maintaining positive client and vendor relationships.
• Presentation skills using MS Power Point or any presentation platforms