Adobe Experience Manager Sites Specialist Lead

Work with stakeholders (marketing, product owners, and business teams) to understand the business goals, content needs, and desired features of the authoring experience.Aligns content creation with business goals, SEO strategies, and user engagement.Responsible for the creation,organization,and maintenance of design assets and resources.Manage content creation and publishing. Collaborating with design,marketing,and IT teams.Design,build,and update website content and functionality.Identifies areas for workflow optimization, reducing bottlenecks and improving content publication speed.Develop and implement AEM templates,components,and workflows.Ensures content management strategies are aligned with overall business and digital marketing strategies.Implement and analyze website analytics to measure and improve performance.Support and validate copy creation for all channels including email, social media, landing pages, etc.Manage the organization of the content library to facilitate to finding and reuse of assets.Proficiency in using the Workfront tool would be highly beneficial.Responsible to build new smart and custom tags and able to train Adobe sensei model to auto tag the assetsSupport to work on different use cases generated using Firefly for the image creation and content re-use Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Knowledge and background in Content Management Adobe Sites tool to support content creation and publishing.Knowledge of using the Workfront tool.Graduate or postgraduate with 8-10 years of relevant work experience.Strong written and verbal communication skills.Experience with design software and web development tools.Strong understanding of user experience (UX) and user interface (UI) design principles.Experience with website performance optimization (WPO) techniques.Knowledge of search engine optimization (SEO) best practices.Should have strong understanding of Smart and custom tags and have worked on  Adobe Sensei  model
Knowledge on  Firefly  to execute custom models and client-driven use cases for new asset creation and Content re-use
Should have experience on End-to-End testing for the authored pagesEnsure that content is created, reviewed, and approved in a timely manner, using AEM workflows for efficiency. Preferred technical and professional experience Creativity and problem-solving abilities.Knowledge of current digital marketing technologies and trends.Passion for content creation, marketing, and brand development.Digital and social marketing.Creative, collaborative, and has a passion for marketing.Growth-minded and eager to continuously learn.Ability to adapt to change.Flexibility to work in different time zones to accommodate global projectsIn-depth knowledge of Adobe Experience Manager (AEM) components, templates, workflows, and architectures.