Senior Digital Marketer / Performance Marketer

3 - 8 years

7 - 10 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.
  • Monitor KPIs such as CPL, CPA, ROAS, CTR and drive continual improvements.
  • Collaborate with the content and design teams for creatives and ad copy.
  • Conduct A/B testing and performance analysis for campaign improvements.
  • Manage budgets effectively and prepare performance reports.
  • Stay updated with the latest digital marketing trends, tools, and best practices.

Desired profile of the candidate : -

  • Proven track record in handling performance marketing campaigns
  • Strong analytical mindset and data interpretation skills
  • Google Ads and Meta Certifications preferred
  • Strong communication and reporting skills
  • Ability to manage multiple campaigns and deadlines effectively

Qualification : -

  • Bachelors Degree in Marketing, Business, Communications, or any relevant field (Additional digital marketing certifications are a plus)

Work experience : -

  • Minimum 3 years and above

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