Adobe Campaign

You should have a minimum of 5 to 8 years of experience in Digital Marketing using Adobe Campaign Standard. It is essential to possess a solid understanding of Adobe Campaign Standard use cases, best practices, and detailed campaigns management. Your responsibilities will include developing and executing marketing strategies to achieve organizational goals. You will be required to design, build, and manage complex marketing campaigns using Adobe Campaign Standard, which involves utilizing custom resources, real-time events, workflows, content blocks, fragments, and typology rules among others. Ensuring the quality and accuracy of customer data for effective targeting is a crucial aspect of the role. Implementing marketing automation processes to streamline campaign execution and utilizing dynamic content and personalization to improve customer engagement are also key responsibilities. Additionally, conducting A/B tests, analyzing campaign performance, and optimizing strategies will be part of your job. You will need to generate reports, provide insights, and offer data-driven recommendations based on your analysis. Experience in HTML, CSS, JavaScript, and Rest API services for interaction with upstream/downstream systems is required. This position is at Level D3 and is based in all EPAM locations. It is a Subcon Hiring opportunity with a Hybrid work model.,