Adobe Campaign

Adobe Campaign Specialist / Consultant

Key Responsibilities

• Campaign Design & Execution:

• Design, configure, and execute complex

  multi-channel marketing campaigns

  (email, SMS, push, direct mail) using

  Adobe Campaign Classic or Adobe Campaign Standard

  .
• Develop and manage

  workflows, target audiences, delivery templates, and personalization elements

  within the platform.
• Ensure campaigns are delivered on time, accurately, and adhere to best practices for deliverability and compliance.

• Data Management & Segmentation:

• Define and implement robust

  data models within Adobe Campaign

  to support campaign segmentation and personalization.
• Manage

  data import/export, data quality, and data hygiene

  processes.
• Develop advanced segmentation strategies to target specific customer groups effectively.

• Technical Configuration & Integration:

• Configure

  technical workflows, external accounts, and delivery configurations

  .
• Collaborate with development teams to integrate

  Adobe Campaign

  with other marketing technologies, CRM systems, and data platforms.
• Assist in troubleshooting technical issues related to campaign execution, data flow, and platform performance.

• Reporting & Optimization:

• Set up and analyze

  campaign performance reports

  , providing insights and recommendations for optimization.
• Conduct A/B testing and other experimentation to improve campaign effectiveness.
• Monitor campaign deliverability and identify areas for improvement.

• Consulting & Best Practices:

• Provide expert guidance on

  Adobe Campaign capabilities and best practices

  to clients and internal teams.
• Stay updated with the latest features and updates in Adobe Campaign and the broader marketing technology landscape.

Qualifications

• Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field.
• Proven experience (3+ years) in

  implementing, configuring, and managing campaigns using Adobe Campaign (Classic or Standard)

  .
• Strong understanding of

  digital marketing concepts

  , email marketing, and customer lifecycle management.
• Proficiency in

  SQL

  for data extraction, manipulation, and segmentation.
• Familiarity with

  JavaScript or other scripting languages

  for personalization and workflow automation within Adobe Campaign.
• Excellent

  analytical skills

  to interpret campaign data and derive actionable insights.
• Strong

  communication and interpersonal skills

  , with the ability to articulate technical concepts to marketing stakeholders.

Preferred Skills

• Adobe Certified Expert (ACE) - Adobe Campaign

  certification.
• Experience with other Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Experience Manager).
• Knowledge of HTML/CSS for email template development.
• Familiarity with marketing automation principles and customer data platforms (CDP).