Zonal Sales Manager

Contact person - Rohit (9582 300 683) / rohit@talentseedhr.com

We are hiring for a Tier 1 MNC Company into FMCG Sector. Client is a market leader and ranked in top 10 in Indian market for it's positioning.

We are hiring for PAN India (all 4 Regions - North, East, South and West).

Currently client is in the process of moving existing ZSM's to various different roles as part of their succession plan.

Candidate Profile:

MBA from Tier 1 / 2 college with 8 yrs to 15 yrs work experience range.

Experience in team handling and core FMCG Sector is a must, product line can be Food, Personal Care, Home & Hygiene etc.

Candidate who is flexible with locations, will have an advantage.

Role Summary:

Zonal Sales Manager

Key Responsibilities:

P&L and Business Ownership

• Own and drive the

  zonal P&L

  , ensuring topline growth and bottom-line profitability.
• Develop and execute

  annual business plans

  , aligned with organizational goals and market potential.
• Analyze market trends and internal performance data to drive strategic decisions.
  

People Management & Leadership

• Lead, coach, and develop a high-performing team of

  Area Sales Managers

  ,

  Sales Officers

  , and

  Distributor Sales Representatives

  .
• Foster a culture of performance, ownership, and continuous improvement.
• Conduct regular reviews and capability-building initiatives to drive team productivity.
  

Go-To-Market (GTM) Execution

• Implement and optimize the GTM strategy for coverage, availability, and outlet execution across general trade.
• Strengthen

  distribution infrastructure

  and

  channel effectiveness

  to maximize market reach.
• Ensure availability of the right SKUs at the right place and time through effective demand forecasting and execution.
  

New Product Launches

• Plan and execute seamless new product launches in coordination with marketing and supply chain teams.
• Monitor launch KPIs and ensure quick traction and uptake in the market.
  

Trade Marketing & Activation

• Drive impactful

  trade promotion campaigns

  and visibility initiatives to enhance brand presence.
• Collaborate with the trade marketing team to execute region-specific activations that influence consumer and retailer behavior.
  

Strategic Business Planning

• Track competition, market movements, and consumer preferences to make agile and informed business decisions.
• Work closely with cross-functional teams including marketing, finance, and supply chain for efficient execution.
  

Qualifications & Experience:

• MBA/PGDM in Sales & Marketing or related field.

  (Tier 1 / 2 B School)

  
  

• 815 years

  of strong sales experience in FMCG, with at least

  3–5 years in a zonal or regional leadership role.

  
  
• Proven track record in handling

  General Trade

  , P&L responsibility, and managing large teams.
• Demonstrated success in new product launches, GTM implementation, and trade marketing.
  

Key Skills:

• Strategic Thinking & Analytical Ability.
• Team Leadership & People Development.
• GTM Strategy & Execution.
• Strong Channel Understanding.
• Agility in Execution & Problem Solving.
• Communication & Stakeholder Management.