21 User Engagement Jobs

Role Overview: The Social Media Executive is responsible for managing the company's social media presence by creating, curating, and scheduling content aligned with brand messaging. This role includes performance tracking, audience engagement, ad creation, and ensuring secure handling of account credentials, while maintaining visual and messaging consistency across all platforms. Key Responsibilities: Social Media Management Manage daily operations of all social media accounts across platforms Ensure consistency of messaging, tone, and brand values in all content Maintain a secure and updated database of login credentials Content Creation & Optimization Create engaging and platform-specific content for the target audience Repurpose and optimize content to suit the format and audience of each platform Develop eye-catching social media graphics that align with brand aesthetics Scheduling & Publishing Plan and schedule content releases at optimal times for maximum reach and engagement Ensure timely posting across channels using scheduling tools Performance Tracking & Analytics Monitor user engagement and key metrics across all platforms Analyze performance to generate insights and adjust content strategies accordingly Advertising & Campaigns Create and manage paid social media advertising campaigns Target and retarget audiences effectively to meet campaign goals

As a Growth Manager for MDForLives in the healthcare industry, you will play a crucial role in driving the strategy and execution of panel engagement, retention, and growth initiatives across global markets. Your primary focus will be on maximizing survey completes, while also increasing the Average Revenue Per User (ARPU) and Lifetime Value (LTV) of users. To excel in this role, you should have a strong background in managing large-scale growth campaigns globally and expertise in utilizing data, insights, and digital tools to foster panel growth. Your responsibilities will include implementing multi-channel engagement strategies to keep users active and responsive, developing personalized engagement plans based on cohort behavior, and creating a content strategy that caters to healthcare professionals. You will also need to devise retention strategies to enhance long-term engagement, analyze feedback and user behavior to identify retention opportunities, and collaborate with product and user experience teams to improve the user journey. In addition, you will be responsible for developing strategies to increase the number of surveys completed per user, optimizing survey-user matches for higher completion rates, and ensuring continuous growth in the size and activity levels of the panel worldwide. Furthermore, you will design and implement strategies to enhance ARPU and LTV by improving the overall value exchange for users, identifying high-value user segments through data analytics, and developing monetization strategies to drive revenue growth. Your role will also involve driving the expansion of MDForLives" presence in new and existing global markets, understanding market nuances, ensuring local relevance of growth initiatives, and collaborating with global teams to maintain consistency in execution while adapting to regional requirements. To succeed in this position, you should have proven experience in global growth management, a deep understanding of user acquisition, retention, and engagement strategies, proficiency in digital marketing platforms and tools, and a data-driven mindset with experience in analytics and growth modeling. Strong communication and collaboration skills are essential for effectively working across global teams.,

Are you someone who can design, lead, and manage strategies to drive real user engagement If you are a user engagement pro through tailored content and looking to be a part of something exciting and challenging- something that will fix a global problem and deliver massive impact, then this is a role of a lifetime for you. This is a full-time terraformer position, meaning that you hit the ground running and quickly absorb the functional domain skills, business and market domain knowledge and above all Nbyulas core organizational values! Who is an ideal match for being a Terraformer at Nbyula All the attributes that we are looking for in an ideal teammate. Openness- We welcome people from different backgrounds and schools of thought, Terraformers are open to different perspectives in approaching a solution and not just limit their thoughts or ideas to only a specific domain. Conscientiousness- We believe in working together for the larger goal and with complete dedication and not just for personal benefits, however we do not expect terraformers to work to the point of burnout. Humility- Being humble, grateful and respectful are the core traits of terraformers, we do not expect people to agree with every view of the management, feel free to have a different perspective but we always expect it to be put forward with respect. Risk Takers- Terraformers are not afraid of the unknown and are open to new things, not that we encourage extreme risks without weighing the consequences but we are ones who take calculated risks. Autodidacts- Terraformers teach themselves to learn, we do our own research to get solutions, we do not expect you to have a blank slate and figure everything out yourself, we are here to guide you but not handhold and micromanage you. Self-Actualization- Terraformers are on the path of self-actualization, we are not bothered by the noise and distractions around us, we only work towards achieving our full potential. We do not expect you to over-burden yourself and not have fun but we expect you to work to the best of your capabilities. Roles, Responsibilities & Expectations - Create short content on-spot to engage and encourage users. - Starting, managing conversations, and engaging with the users. - Answer questions from multiple domains: Users will have questions and topics from a variety of domains like program selection, fields of study comparisons, opportunities, immigration, aid, and financing. - Create engaging content, your content must fuel engagement within the user community. - Ensure the overall quality of the user-generated content on the platform over a period of time. - Highly confident in managing a team. - Should be able to discern between engaging and good content. - Supervise, rectify, hire, and manage a team of content creators. - Setting clear goals and performance benchmarks for the content creators. Ensuring the expectations and deliverables are met on a daily basis. Qualifications & Skills - BA/MA in Mass Communication, Journalism, English, or related fields. - 3-5 years of experience in community engagement, or user engagement. - Experience in developing/managing content for international studies. - Pro in searching and collating information through online tools. This goes beyond text and includes multimedia or the type of content trending right now. - Prior understanding of basic web analytics to find content opportunities that could drastically move the needle on the SEO front. Your content writing skills should equally complement an analytical bent of mind to find content opportunities. - Spoken and written English proficiency. - Experience of playing a prior role on user-generated online platforms (Eg: Quora, Reddit). - Experience in creating/curating/moderating user-generated content on user-generated online platforms (Eg: Quora, Reddit). - Keeping track of emerging trends and applying them to enhance the engagement of the content you generate. - Managing and moderating a community of online creators. - Big brownie points for writing content pieces related to international studies/work/immigration. About Us Nbyula is a German technology brand headquartered in Berlin with a Research & Development Center in Bengaluru, Karnataka, operational since 2014. Nbyula believes in creating an open world, where opportunities and talent are not hindered by borders or bureaucracies. Nbyula is materializing this by leveraging the bleeding edge of technologies like cloud, distributed computing, crowdsourcing, automation, gamification, and many more. The north star is to create a horizontal marketplace encompassing people, content, products & services for international work and studies, to enable, train and empower "Skillizens without Borders"". Job Perks - Opportunity to help build the next-big-what in the ed-tech space like it's never been attempted before. Your work will be on the live wire in front of millions of users. - Gaming chairs to keep you comfortably on a high. - Live music on the floor while you work. - Access to thousands of books. - Snacks on the house. Fill up on your favorite munchies, select your poison of choice from sencha green to double shot espresso. - Extensive health coverage for team members. - Long weekend breaks for team members to plan trips or leisure activities. - Thursdays and Tuesdays coinciding with holidays are clubbed with Fridays and Mondays so that you can go on that long break from work. - We understand the pain of growing old - enjoy a fully paid leave on your birthday. - An annual long break from Christmas to New year so that you rest and rejuvenate. - Company-aided accommodation for the ones who like to be on a loose. - No bureaucracy, respect for logical and analytical minds with thoughts and ideas. - Opportunity to own a piece of the company in the form of stock options. - We believe in comfort, ditch your formals and feel free to come to the office in denims and casual wear, your work matters, not what you wear. Find your future at Nbyula! For any queries around this position or how to apply, feel free to write to people@nbyula.com.,

OfferPunch is a dynamic app that aims to connect users with the best offers, discounts, and promotions across various categories. The primary goal of OfferPunch is to empower consumers with smart savings while assisting businesses in expanding their reach. As we are experiencing rapid growth, we are currently seeking a marketing-savvy individual to enhance visibility and engagement for our platform. We are looking for a passionate and creative Marketing Executive to join our team. The role involves building awareness, establishing partnerships with hotel restaurants, and other establishments to generate downloads, and increase user engagement for the OfferPunch app. Collaborating closely with the product and content team, you will be responsible for planning and executing marketing campaigns, both in the digital and offline space. This is a Full-time or Part-time position with an expected minimum of 40 hours per week. We offer a range of benefits including cell phone reimbursement, a flexible schedule, and internet reimbursement. The compensation package includes performance bonuses, quarterly bonuses, and yearly bonuses. The work schedule includes day and evening shifts, Monday to Friday, with weekend availability required. The work location is in person. If you are interested in this exciting opportunity, please reach out to the employer at +91 9601349590. The expected start date for this position is 01/08/2025.,

As a CRM Manager at our company based in Bangalore, you will play a crucial role in driving customer engagement and retention strategies. With 5 to 7 years of experience in CRM, you will lead a dedicated team to execute campaigns using tools like MoEngage and HubSpot. Your responsibilities will include developing and implementing effective CRM strategies, mentoring your team, planning and executing campaigns across various channels, and working closely with other teams to optimize customer journeys. Your main responsibilities will involve developing and executing CRM strategies to enhance user engagement, retention, and revenue growth. You will also be responsible for managing and guiding a team of CRM specialists, planning and tracking campaigns across multiple channels, segmenting audiences effectively, collaborating with cross-functional teams, analyzing performance metrics, ensuring data integrity, conducting A/B testing, and staying updated with the latest CRM trends and marketing automation innovations. To qualify for this role, you should have at least 5-7 years of hands-on experience in CRM, with a minimum of 2 years in a management or lead position. Proficiency in Clevertap, MoEngage, and HubSpot is required, and certifications in these tools would be advantageous. Strong analytical skills, expertise in customer lifecycle management, excellent communication abilities, and the capacity to thrive in a fast-paced environment are essential attributes for success in this role. If you are a dynamic and results-driven CRM professional with a passion for customer engagement and retention, we invite you to join our team and make a significant impact on our CRM initiatives.,

As a Junior Android developer at our fast-growing, agile startup based in Bhubaneswar, you will have the opportunity to contribute in various capacities. Your primary responsibilities will include: Architect (20% of time): - Taking the lead in architecting the integration of different components such as frontend, backend, and algorithms. - Collaborating with the founding team and founders to incorporate their ideas. Mobile Developer (70% of time): - Writing code and collaborating with team members on coding tasks. - Working closely with the hardware team member to develop the mobile application segment. - Proficiency in Android development is essential, while knowledge of iOS development is considered a bonus. - Experience with OpenCV and Image Processing is highly advantageous. Business Intelligence (5% of time): - Making informed business decisions aimed at enhancing user engagement and revenue. - Utilizing tools like analytics dashboard and leading brainstorming sessions to generate innovative ideas with the team. Misc (5%): - Involving occasional user interviews, up-skilling initiatives, researching emerging technologies, and business travel. - This role is tailored for individuals passionate about working in startup environments, where challenges are abundant. - You will have the opportunity to create groundbreaking solutions and witness the impact of your code across different timezones. - Remuneration and equity will be commensurate with your experience and performance during the interview process. - If you are enthusiastic about this journey, we encourage you to apply and be part of our dynamic team.,

We are looking for a dynamic and results-oriented individual to take on the role of AD/Director/VP - Business/Brand. In this position, you will be tasked with leading the vision and developing the strategy for user engagement, marketing, and retention for our esteemed clients. Your primary responsibilities will include driving user engagement, improving engagement metrics, and nurturing a lively and dedicated player community. As a key leader in the organization, you will be in charge of overseeing and expanding our centralized campaign operations team to ensure the successful implementation of all engagement and retention initiatives. The ideal candidate should have a minimum of 7 years of experience specifically in B2C product-based companies. The job location for this position is either Gurugram or Bangalore, providing the opportunity to work in vibrant and dynamic tech hubs. If you are passionate about driving user engagement, fostering customer loyalty, and leading high-performing teams, we encourage you to apply for this exciting opportunity.,

As a builder and product leader passionate about dating and human relationships, you have the opportunity to create a world-class consumer social experience from scratch. Thriving in a fast-paced environment and unafraid of ambiguity, you will be responsible for owning the entire product roadmap and feature prioritization. Collaborating with engineering, design, and data teams, you will drive the rapid delivery of high-quality features. Your role will involve conducting user research, analyzing behavioral data, and defining key metrics to drive user engagement and retention. By working closely with users to understand their needs and pain points, you will lead cross-functional initiatives from conception to launch. Balancing technical feasibility with user needs and business objectives, you will communicate the product vision and progress to stakeholders and leadership. The ideal candidate possesses deep user empathy, a profound understanding of the dating ecosystem, and a relentless drive to craft user journeys that deliver exceptional user experience effortlessly. With 3-10 years of product management experience in consumer products, expertise in building consumer social or gaming products is highly desirable. A background in mobile-first product development, coupled with a deep understanding of user behavior, social dynamics, and community building, is essential. Strong analytical skills, coupled with the ability to leverage data to inform product decisions, will be crucial in driving success in this role. You should have an exceptional ability to empathize with users, especially those different from yourself, and a track record of shipping successful products. Effective communication and collaboration skills are a must, as is the ability to thrive in ambiguous, fast-moving environments. Experience with A/B testing, user research methodologies, and product analytics tools is preferred. Technical fluency to collaborate effectively with engineering teams is necessary. Bonus points will be awarded for demonstrable design thinking, hands-on experience, and a keen focus on user needs and emotions. By joining this founding team, your work will be at the core of the product experience. You will have the opportunity to shape the future of how humans connect in the AI era. In addition to meaningful equity, competitive cash compensation is offered.,

You will be working with Rupicard, a fintech startup in Bengaluru that is dedicated to making credit cards accessible to all, transcending geographical constraints and financial backgrounds. As a CRM & Retention Marketing Manager, your primary goal will be to drive customer acquisition and optimize Customer Acquisition Cost (CAC). This role is crucial in expanding the user base and enhancing customer engagement across various digital platforms. To excel in this role, you must have a deep understanding of user journeys, in-app marketing, and customer relationship management on digital media channels. Your responsibilities include managing customer relationship management across all touchpoints to enhance engagement, cross-sell new products, and boost revenue. You will create lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value. Additionally, you will strategize, build, and own the CRM calendar, developing innovative campaigns to drive maximum conversions. Cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS will be created to improve conversions based on performance benchmarks across user cohorts. Another essential aspect of your role will be overseeing the creation and distribution of high-quality, brand-aligned content across digital platforms such as social media, email, & websites. By developing data-backed insights, you will predict good/bad customer journeys, enhance user engagement, and identify growth levers to maximize LTV. Collaborating with creative and marketing teams, you will test strategies and innovations leading to high ROAS creative assets (Video and Audio). Moreover, you will work on campaign design and optimization by creating and handing off creatives supporting performance marketing efforts and refining messaging and value propositions based on customer feedback with the product team. In terms of execution and reporting, you will establish internal reporting systems, validate partner claims, and manage financial processes for seamless operations. Your role will encompass various marketing aspects, from branding and positioning to targeted outreach, strategy, campaigns, advocacy, events, and communication, merging them into user journeys to impact respective product funnels. Furthermore, you will optimize vendor costs and run campaigns with efficient ROI. To excel in this role, you should have 3-6 years of relevant experience, extensive proficiency with Facebook and Google ad tools, and a background in driving growth for fintech or early-stage products. Effective communication with "Bharat" users is crucial, and a degree from IIT/IIM/ISB/BITS is preferred. The role requires you to work out of the Bellandur office five days a week. Working with Rupicard will offer you a chance to be a pivotal part of a rapidly growing company, influencing product direction and success significantly. You will collaborate closely with the founder, engaging in high-level decision-making processes in a dynamic and collaborative work environment.,

As a skilled and experienced Project Manager, you will be responsible for leading the end-to-end development, launch, and continuous improvement of a dating app across iOS and Android platforms. You should have a proven track record of managing projects for dating or matrimonial applications, with a solid understanding of user engagement, safety, privacy considerations, and scaling community-driven mobile platforms. Your key responsibilities will include defining project scope, goals, deliverables, timelines, and resource requirements in collaboration with stakeholders. You will create and maintain detailed project plans, schedules, and budgets, and drive project execution across design, development, QA, and deployment teams. As the primary liaison between product, engineering, marketing, and customer support, you will coordinate with UX/UI designers to deliver user-friendly, visually appealing interfaces optimized for engagement. You will also oversee the integration of key features such as profiles, matching algorithms, in-app messaging, push notifications, and subscription management. In terms of product and technical oversight, you will ensure the implementation of features unique to dating/matrimonial apps, including verification systems, privacy controls, reporting mechanisms, and matchmaking workflows. Collaborating with developers to manage app store submissions, updates, and compliance with Apple and Google guidelines will be crucial. Tracking performance metrics such as DAU/MAU, retention, conversion, and churn will also be part of your responsibilities. Identifying potential project risks and dependencies early, proposing mitigation strategies, resolving conflicts, and maintaining project momentum will fall under risk and issue management. You will also oversee testing strategies, ensuring thorough QA processes and user acceptance testing to champion the delivery of a stable, high-quality product. Furthermore, you will provide regular project status updates to leadership and stakeholders, collect feedback from users and internal teams to inform iterations and product enhancements. To be successful in this role, you should have a minimum of 5 years of project management experience in mobile app development, with a proven track record managing dating, matrimonial, or social networking applications. Strong technical skills, including a good understanding of iOS and Android app development lifecycles, experience working with Agile/Scrum methodologies, and proficiency with project management tools and collaboration platforms are essential. Excellent organizational and multitasking abilities, clear and persuasive communication skills, and a user-focused mindset with sensitivity to privacy, security, and safety issues inherent in dating apps are also required. A Bachelor's degree in Computer Science, Information Technology, Business, or a related field is preferred, and PMP, Scrum Master, or Agile certifications are a plus. Experience scaling apps to 100K+ active users, familiarity with machine learning-powered matchmaking and personalization, and an understanding of GDPR, CCPA, and data protection regulations impacting dating apps are desirable. In return, you can expect a competitive salary, performance incentives, the opportunity to build and scale a product that positively impacts people's relationships, and a collaborative, innovative work environment with talented teams.,

As a Social Media Marketing Manager for WGBL, your primary responsibility will be to develop and implement a comprehensive content strategy across social media and ecommerce platforms. This strategy aims to enhance brand visibility, foster community engagement, and meaningful interaction with audiences to improve brand perception and support business objectives effectively. You will closely collaborate with the Marketing and Sales departments to achieve these goals. Your key accountabilities will include developing, implementing, and managing the social media strategy, defining crucial social media KPIs, overseeing social media content, measuring the success of campaigns, and staying updated on the latest social media best practices and technologies. Additionally, you will work with copywriters and designers to ensure engaging and informative content, monitor SEO and user engagement, collaborate with cross-functional teams, and engage with industry professionals and influencers to expand the network. It is essential for you to attend educational conferences, use social media marketing tools effectively, provide constructive feedback to the team, adhere to regulations, and present progress reports to Senior Management. The role requires you to possess a thorough understanding of digital technologies and social media trends, strong communication skills, and the ability to creatively express the company's views. Ultimately, you will be responsible for maintaining a high level of web traffic and customer engagement through effective management of our social media presence. Your interactions will involve internal and external communications, engagement with Top and Mid Management, and the demonstration of competencies such as Business & Commercial Acumen, Entrepreneurship, Global Mind-set, People Excellence, Strategic Thinking, Analytical Skills, and proficiency in Digital & E-Commerce. With your experience of 8 years in social media marketing, your role as the Social Media Marketing Manager at WGBL is pivotal in driving brand success and achieving business objectives. Your expertise in leveraging social media platforms and implementing innovative strategies will contribute significantly to enhancing brand visibility and customer engagement.,

Job Summary : - Calling potential customers - Carrying out product demonstration - Follow up on existing prospects and identify new potential prospects - Extend support to potential customers Required Qualification and Experience : - Education: A bachelor's degree is required. - Freshers can also apply. - Experience: 1-2 years experience in a calling profile is preferred. - Overall experience must not be more than 2 years. - Have excellent communication skills in English and Hindi.

Job Summary : - Calling potential customers - Carrying out product demonstration - Follow up on existing prospects and identify new potential prospects - Extend support to potential customers Required Qualification and Experience : - Education: A bachelor's degree is required. - Freshers can also apply. - Experience: 1-2 years experience in a calling profile is preferred. - Overall experience must not be more than 2 years. - Have excellent communication skills in English and Hindi.

As a Loyalty & Engagment Manager you will be play vital role in supporting marketing team with various tasks and projects Roles and Responsibilities Design and execute app engagement strategies that increase DAU, MAU, and session duration. Create gamification-led experiences to drive repeat usage and behavioral stickiness. Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users. Leverage in-app behavioral data to understand user intent signals and cross-product affinities . Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS , and other owned channels. Conceptualize and execute reactivation workflows for dormant or inactive users. Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts , and churn recovery rate . Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.). Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals. Qualifications Previous BFSI and Fintech Exposure 3-5 years of experience in lifecycle marketing, CRM, growth, or product marketing , preferably in fintech, D2C, or consumer apps . Hands-on experience is MUST! Strong understanding of fintech consumer motivations , especially in underserved or first-time credit segments. Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers. Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel . Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution. Experience in designing and tracking loyalty metrics , engagement frameworks, and reporting dashboards.

As a Web Developer, you will be responsible for designing, building, and managing websites to meet specific project requirements. Your duties will include creating mockups for client presentations, selecting appropriate WordPress themes and plugins, and implementing customizations to WordPress themes and functions. You will work on developing proprietary plugins for client-specific applications and optimizing website performance. Your role will also involve implementing security measures, collaborating with the team to update existing WordPress themes, and providing input to enhance site architecture, layout, and content. Additionally, you will be tasked with optimizing websites for increased opt-ins, improved search rankings, and enhanced user engagement and retention. You will need to conduct testing for cross-browser, cross-platform, and cross-device compatibility. Furthermore, you will engage with clients to gather requirements and coordinate project activities. You will design and implement new features and functionality while ensuring high performance and availability of the websites. Collaboration with co-developers and other departments will be essential for successful project delivery. Troubleshooting and resolving web or hosting-related issues will also be part of your responsibilities. Overall, as a Web Developer, you will play a crucial role in the development and maintenance of websites to meet client needs and ensure optimal performance and user experience.,

As a CRM & Retention Marketing Manager at Rupicard, a fintech startup based in Bengaluru, your primary focus will be on driving customer acquisition and optimizing Customer Acquisition Cost (CAC). Your role will be instrumental in growing the user base and enhancing customer engagement across all digital platforms. You will have the opportunity to deeply understand user journeys, in-app marketing, and customer relationship management across various digital media channels. Your responsibilities will include managing CRM across all touchpoints, building lifecycle journeys, designing effective campaign strategies, and collaborating with cross-functional teams for seamless execution and optimization. You will be responsible for creating and managing acquisition funnels, designing innovative campaigns to maximize conversions, and owning the CRM calendar to drive engagement and revenue growth. Additionally, you will oversee the creation and distribution of high-quality, brand-aligned content across digital platforms, leveraging data-backed insights to predict customer journeys and maximize Lifetime Value (LTV). Working closely with creative and marketing teams, you will test strategies and innovations to ensure high Return on Ad Spend (ROAS) for creative assets. Collaboration with the design and product teams will be essential to create and optimize campaigns, refine messaging, and value propositions based on customer feedback. You will also be involved in building internal reporting systems, optimizing vendor costs, and running campaigns with efficient Return on Investment (ROI). With 3-6 years of relevant experience and extensive knowledge of Facebook and Google ad tools, you will have the opportunity to drive growth for fintech products and effectively communicate with "Bharat" users. Joining Rupicard will allow you to be a crucial part of a rapidly growing company, work closely with the founder, and be involved in high-level decision-making processes. You will thrive in a collaborative and dynamic work environment while contributing to the democratization of credit card access and financial well-being for users across diverse backgrounds. If you are a graduate from IIT/IIM/ISB/BITS and willing to work out of our Bellandur office, this role offers an exciting opportunity to make a significant impact on product direction and success.,

The Pinkvilla team is seeking a skilled and experienced Social Media professional to collaborate closely with the Leadership, Marketing, and Product teams and contribute to the overarching social media strategy. Pinkvilla, a prominent digital platform in the entertainment, lifestyle, and fashion realms, boasts 30 million unique users and 21 million social media followers. The organization is based in Mumbai. In this role, you will be responsible for creating innovative and captivating social media content to drive user growth and enhance brand visibility across all social media platforms for Pinkvilla's 17'Looms and other properties. You will also be accountable for achieving and managing business targets related to social media reach and user engagement. As the Social Media specialist, your duties will include managing the day-to-day operations of all social media channels, tailoring content to suit each platform, scheduling posts using tools like Sprinklr and Hootsuite, and producing compelling multimedia content for platforms such as Instagram, Pinterest, Facebook, and Snapchat. Additionally, you will be tasked with conceptualizing and executing new competitions and campaigns to promote the brand, overseeing social media communities, and analyzing performance metrics using tools like Google Analytics, Facebook insights, and Meta Business Suite. The ideal candidate for this position should have relevant experience in managing social media platforms for E-commerce and Fashion brands, a proven track record of driving growth and achieving target metrics in social media, proficiency in utilizing data and metrics to assess impact and drive enhancements, a Bachelor's degree or equivalent qualification, and expertise in various social media platforms including Instagram, Snapchat, YouTube, and Facebook. Familiarity with tools like Google Analytics, Sprinklr, Hootsuite, and Meta Business Suite is also desired. If you are a dynamic individual with a passion for social media management and a knack for driving engagement and growth, we encourage you to apply and be a part of our collaborative and innovative team at Pinkvilla.,

Company Description We suggest you enter details here. Role Description This is a full-time on-site role for a Product Marketing Manager - Mobile at Dynamed Healthcare Solutions Pvt. Ltd. The position is located in Kochi. The Product Marketing Manager will be responsible for conducting market research, developing and executing go-to-market strategies, collaborating with the team to drive product sales, managing product lifecycle, and overseeing product marketing campaigns to ensure successful product launches and sustained growth. Qualifications Expertise in Market Research and Go-to-Market Strategy Experience in Product Management Strong skills in Product Marketing Excellent communication and collaborative skills Ability to work effectively in an on-site team environment Bachelor's degree in marketing, Business Administration, or a related field Experience in the healthcare industry is a plus Proven experience in app store optimization (ASO), user acquisition, and engagement strategies Strong analytical skills to interpret app performance metrics and optimize marketing campaigns Ability to develop and execute comprehensive marketing strategies tailored to mobile app growth Experience with mobile analytics tools (e.g., App Annie, Firebase, mix panel) and A/B testing platforms Excellent ability to craft compelling narratives that highlight app benefits Prior experience in product marketing roles with a focus on user engagement Google Mobile Ads Certification, Facebook Mobile Marketing Certification, or similar credentials Experience with CRM tools for personalized messaging Minimum Experience Required 5-7 yearsin product marketing or mobile marketing 2-3 yearsfocused on mobile app marketing, ideally in healthcare or regulated industries,

EC-Council University (ECCU) is an academic institution that operates under the parent company EC-Council, the largest professional training and certification body in Information Security. ECCU courseware and curriculum is nationally accredited by the Distance Education Accrediting Commission (DEAC). ECCU is primarily focused on cyber security and offers both a Bachelors (BS) and a Master (MS) degree program. ECCU currently offers its courses on an E-Learning platform (Canvas) and therefore is 100% online. EC-Council University owned by the EC-Council Group. EC-Council coined the phrase Ethical Hacking in 2001 and is the worlds largest Cybersecurity certification body, carrying accreditations by the US Department of Defense (DoD), ANSI, and more. Experience a rewarding career that allows you to influence education in various Cyber Security domains such as Ethical Hacking, Digital Forensics, Penetration Testing, Network Defence and more. www.eccouncil.org and www.eccu.edu Role and Job Description: 1. Social media strategy FB, IG, Twitter, YouTube, LinkedIn for ECCU 2. Manage & update ECCUs social media handles 3. Create & execute content calendar across all platforms 4. Competitor analysis & monitor them on regular basis 5. ORM including Q&A websites across all targeted countries (answers.com, Quora etc.) 6. Research local upcoming social media platforms in targeted countries 7. Monitor & increase user engagement and create new engagement strategies 8. Reply to user queries 9. Create organic lead gen strategies from social media 10. Research& execute influencer marketing strategies 11. Co-ordinate with designer to make creatives that follow brand guidelines 12. Co-ordinate with content strategist to make social media content 13. Prepare weekly & monthly reports on KPIs, emerging trends 14. Research new social media tracking tools &competitor analysis tools Qualifications/Skillsets required: Experience: 4-10 years Bachelor's/ masters degree in business, marketing, communications, or information technology. Bachelor’s Degree in Marketing, Communications, or related field 3+ years’ experience in social media management Exceptional multi-tasking skills and have a pulse of Gen Z and adult learners Able to explain complex social media data in an understandable way Strong problem-solving skills Knowledge of Facebook’s advertising platform is required A solid grasp of how blogging, press releases, social media, and related strategies go together with SEO Experience in building inbound organic search traffic and improving SERPs A background in creating reports showing web analytics data and site evaluations An up to date, working knowledge of current, past, and projected trends in the SEO industry Employment Verification Statement: ECCU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications. Additional Information We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status and we do not discriminate based on such characteristics or based on any other status that is protected by the laws or regulations in the locations where we work. EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need a reasonable accommodation to complete the process, please contact us at ecchr@eccouncil.org and let us know how we may assist you. This is a full-time employment opportunity. To be eligible to apply for this job, you must either be a citizen of the country or have legal authorization to work in the country where this job is posted and must be residing in the same country. You may be asked to share proof of this prior to receiving an offer of employment. You are required to notify us immediately if your status changes after you have submitted your application. Failure to do so may disqualify your application. This notice, together with our Privacy Policy and Terms of Use of this website and any other documents we mention here, is meant to inform you on what personal data about you we collect, use, disclose, share, or otherwise process when you are applying for a job at EC-Council or when EC-Council contacts you for recruitment purposes. Please read carefully to understand our views and practices on how we protect your personal data: Privacy Policy | EC-Council (eccouncil.org).

What Youll Do? Content Strategy : Develop and implement innovative content strategies in respective language for web shows, mobile consumption video to drive user engagement and app downloads. Collaboration : Work closely with agencies, creators, voice-over artists, production houses, and partners to create original, high-impact content, including intellectual property (IP)-based shows, aimed at fostering growth and revenue. Production Oversight : Manage the production process end-to-end, covering scripting, recording, editing, QC, review and post-production to deliver high-quality content while optimizing costs and timelines. Vendor Management : Oversee and coordinate with external vendors, production houses, and creative partners to ensure smooth execution of content projects. Quality Control : Ensure all produced content meets high-quality standards and aligns with the creative and business objectives of the platform in the respective language with strong hold on cultural nuances Performance Analytics : Monitor content performance across digital platforms, analyze data, and make data-driven decisions to optimize strategies and boost audience engagement. Cross-Functional Collaboration : Partner with marketing and product team to align content initiatives with broader business objectives, refining creative concepts based on performance insights and user feedback. Who are you? Professional Experience : 3+ years in content strategy, production, or operations, with a strong background in audio or video content creation for digital platforms. Experience in managing creative and operational teams across media formats is highly preferred. Content Expertise : Proven ability to work with Language specific content/creators, with an understanding of regional and global content trends. Creative Leadership : Adept at leading creative teams and aligning projects with business goals and marketing strategies. Analytical Acumen : Strong understanding of user engagement metrics, with a track record of driving growth through data-backed decision-making. Industry Knowledge : Prior experience with international content acquisition or collaborations is a significant advantage. Collaborative Approach : Skilled at working with cross-functional teams, providing constructive feedback, and ensuring alignment across stakeholders. Budget Management : Proficient in planning and managing budgets to maximize ROI for content initiatives. Added Advantage : Familiarity with performance marketing, digital advertising platforms, and promotional content creation is a plus.

What is this role about? Assistant Manager/Manager, Product-led Growth (PLG) will drive the user acquisition, engagement, retention, and growth for McGraw Hill digital learning products by leveraging product-led growth strategies. Reporting into Associate Director, Digital Solutions and Demand Generation, this role is pivotal in executing the growth plans for McGraw Hill Indias Digital Test Preparation business. This person will work closely with the product manager(s) and members from the technology and engineering, content and demand generation teams to identify and execute the ROI-driven PLG for digital learning products, in alignment with overall business strategy. The role requires blend of product thinking, marketing acumen, understanding of consumer psychology and data analytics. What you will be doing: 1. SCALE USER ACQUISITION Design and execute flows to scale organic user acquisition through product driven interventions like onboarding optimizations, trial experiences, referral programs, gamifications, etc. Boost product discoverability and new user traffic by creating and executing comprehensive on-page and off-page SEO plans, app store optimizations, search engine and GenAI indexing optimizations. Partner with Demand Generation team to ensure alignment between marketing efforts and PLG initiatives. 2. DRIVE USER ENGAGEMENT Identify and map user personas for target consumer segments and work on strategies to increase user engagement with the product using push notifications, email sequences, WhatsApp campaigns and gamified experiences, etc. Analyse consumption data for key product offerings to feed consumer behaviour insights into content strategy. Create channels to capture user feedback and develop insights from them to feed into the overall product roadmap. 3. USER RETENTION AND GROWTH Drive free-to-paid conversion funnel through targeted interventions. Utilize product-driven levers to up-sell and cross-sell premium products to existing users. Optimize the free-to-paid user journey, ensuring seamless transitions with compelling in-app messaging, offers, and personalized nudges. Optimize pricing strategies and freemium models to improve overall paid users funnel and ARPU(Avg Revenue per user). Collaborate with product team to identify core value propositions of premium offerings around which targeted campaigns can be planned and executed. 4. PRODUCT DATA ANALYTICS Use data to track and improve performance of product-led growth initiatives. Own the analytics and reporting of product usage, user growth, engagement, and retention metrices. Conduct in-depth analysis of user behaviour to identify opportunities for feature enhancements and product market fitment gaps. 5. EXPERIMENTATIONS AND A/B TESTING Run continuous growth experiments and A/B tests on product features, messaging, and growth campaigns. Iterate based on user behaviour insights, user feedback, and consumption data analytics. Work with Product and Engineering team to implement user flows that support P What you need to be considered: 2-3 years of experience in driving product-led growth, particularly in B2C models. Deep understanding of product design principles, user experience (UX), user interface (UI). Understanding of technology and latest trends, especially for their applications in education sector. Knowledge of SEO strategies and tools to execute them. Familiarity with product funnels, user journey mapping, and conversion strategies. Experience of A/B testing on features and campaigns, conversion rate optimization and user retention techniques. Strong analytical and problem-solving skills. Excellent written and verbal communication skills.