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Urgent Opening For Digital Media Planning- Chennai

2 - 4 years

5 - 8 Lacs

Posted:9 hours ago| Platform: Naukri logo

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Job Description

Urgent Opening for Digital Media Planning- ChennaiPosted On 09th May 2017 06:25 AM
Location Chennai Role / Position Media Planner- Digital Experience (required) 2-4 yrs Description DesignationExecutive Media Planning (Digital)
LocationChennai
Job Responsibilities:
  • Suggest ways to maximise returns on advertising and promotional activities across different digitalmedia channels
  • Possess in-depth experience inmedia campaignplanning & data analysis
  • Gather and organize information to help with decision-making regardingmedia placement, campaign length, featured products and services, technical details etc.
  • Ensure that a clients needs are being met and concerns are addressed
  • Should be ready to answer questions, explain strategy and provide status updates.
  • Should stay up to date with new advances in search, social & display advertising and the competitive landscape
  • To ensure the success of all clients advertising campaigns by monitoring and evaluating the ads performance, and provide progress reports to determine the return on investment of the campaign.
  • Armed with this critical analysis, execute strategies for using certainmedia effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
  • Strategize the most effective campaigns employing a winning combination of various digital mediums
  • Specialize in understanding how people relate to advertising content based on location, setting, and means. gather information about marketing practices of competitors
  • Prepare advertising budgets, calendars, fortnightly/monthly reports and project schedules
  • Meet with respective teams during strategy sessions, recommend revisions according to the clients needs and preferences
  • Knowledge/Skills required:
  • Experience in managing paid search campaigns
  • Self -learner with a passion for digital advertising.
  • Strong understanding of performance advertising, conversion, and online customer acquisition.
  • Ability to manage multiple projects simultaneously, work within a strategic team, and other departments.
  • Excellent verbal and written skills
  • 3+ years of international experience in online advertising campaign program management, optimization and analytics
  • Experience with customer segmentation & targeting techniques
  • Strong organizational and analytical skills, strong aptitude for determining the optimal way to position and grow product market adoption
  • Capability to work effectively under pressure
  • Good interpersonal, negotiation and communication skills, for liaising with colleagues

  • Please let me know if you would be interested Send Resumes to girish.expertiz@gmail.com -->Upload Resume

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