Team member - Brand Liva - ATL

Basic Section No. Of Position 1 Grade 11 Level Executive Organisational Industry -- Function -- Skills Skill Fashion Design Minimum Qualification Bachelor of Business Admin. CERTIFICATION No data available About The Role Brand Communication Development & Implementation Navyasa Campaign ManagementPlan, execute, and monitor marketing campaigns across various digital and traditional platforms (e.g., email, social media, print, events, etc.). Content CreationDevelop engaging and relevant content for blogs, newsletters, website, and social media to attract and engage target audiences. Market ResearchConduct market research to identify trends, customer preferences, and competitive insights, helping shape future marketing strategies. Brand ManagementEnsure consistent messaging and branding across all marketing materials and communication channels. Social Media StrategyManage social media accounts and create content that drives engagement, awareness, and leads. Performance TrackingAnalyse the performance of marketing campaigns, using tools like Google Analytics, social media insights, and other metrics to optimize and report on results. Event PlanningAssist in organizing and promoting events, trade shows, and conferences to engage with clients and prospects. BTL Brand Activations Consumer trends insight mining from primary markets, social media & other media Track & drive competitor activities & performance across all media (ATL, Social & Ecommerce) Create monthly reports on brand performance, impact areas, consumers trends Ensure positivity around the brands through PR and Media Relations (India and International Markets) Maintaining media relations with key media publications & agencies Ensuring brands visibility in media through relevant stories and advertisements. Product Development, Improvement & Protection Participate in monthly meetings with business teams to provide insights on brand performance for continued innovation and enhancements Co-ordinate with agencies to create appropriate messages for brand expansion Follow up and co-ordinate for timely execution of content across all digital platforms Strategy, Budgeting & Planning Stay current on market trends and competitor activities Formulate monthly & annual plans for building brand awareness & consideration Collate budget data for brand spends and maintain a record of the same Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly Ensure budget reconciliation is done every month Mandatory Skills: Communication Development (Concept creation, advertising brief writing, creative evaluation) Consumer Intelligenceinsight mining from Primary markets