Social Media Strategist

ROLE: Social Media Strategist

As a Social Media Expert, you will be the face and voice of NIAT on-ground at one of our city campuses (Delhi, Pune, Jaipur, etc.). You’ll own everything from strategizing and executing the social media calendar to capturing the vibe of the campus through UGC and brand content. Think of it as part social media manager, part community builder, and part creative hustler.

WHAT YOU’LL OWN:

1. Social Media & Content Strategy

• Build and execute the monthly content calendar for your campus (Reels, Shorts, Stories, Posts)
• Collaborate with central marketing team for brand alignment & approvals
• Maintain aesthetic, tone, and platform consistency (Instagram, YouTube Shorts, LinkedIn, etc.)

2. Content Production (Brand + UGC)

• Work closely with students, faculty, and in-house creators to shoot UGC & brand stories
• Lead and coordinate shoot days: plan, schedule, get approvals, and get it done
• Edit or coordinate with editors for quick turnarounds and trend-led formats

3. Community Engagement

• Identify campus influencers and storytellers — amplify their voice
• Activate student communities via offline meetups, content tasks, and mini-campaigns
• Encourage and facilitate student-led content creation

4. Reporting & Insights

• Track performance of posts, reels, and campaigns weekly
• Suggest data-driven content tweaks to improve reach and engagement
• Share monthly reports with insights and next steps

YOU SHOULD APPLY IF YOU:

• Have 1–3 years of experience in social media, content creation, or community management
• Are a self-starter and content hustler — someone who can shoot on phone today and plan a campaign tomorrow
• Are deeply plugged into Gen-Z culture, trends, memes, and storytelling formats
• Can work independently on-ground, while collaborating with central marketing remotely
• Have basic editing skills (CapCut, VN, Canva, etc.) or know how to get things edited
• Are okay being on camera, behind the camera, or directing the camera