Social Media & Brand Strategy Manager

4 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Location:

Type:

Experience Level:

Reporting To:


About the Brand:

HAY! is one of South India’s fastest-growing women’s wear brands — known for elevated everyday fashion that resonates with real women across India’s smaller cities and towns. From kurtas and co-ords to dresses and maternity wear, HAY! is redefining what accessible fashion looks and feels like.

We’re a founder-led brand with 40+ stores, growing fast — and we’re looking for someone to build our digital story alongside us.


About the Role:

We’re hiring a Social Media & Brand Strategy Manager who can do it all — capture real content, edit engaging videos and photos, and build a strong, scroll-stopping digital presence for HAY! You’ll travel with the founder, shoot authentic moments, plan monthly content, and shape the way our brand shows up online.

This is a rare opportunity to work directly with the founder of a fast-growing D2C fashion brand and be the voice behind its digital storytelling.


Key Responsibilities:

Content Creation – Photos & Videos

  • Travel with the founder to stores, shoots, and events to capture raw, relatable content.
  • Shoot & edit high-retention Instagram Reels, YouTube Shorts, and photo content that reflects the brand’s vibe.
  • Use editing tools like InShot, CapCut, Lightroom, Snapseed, etc.


Social Media Management

  • Manage our brand presence across Instagram, YouTube Shorts, and other digital platforms.
  • Post consistently and build a strong brand tone that speaks to our audience.
  • Monitor engagement (DMs, comments) and grow our digital community.


Content Strategy & Calendar Planning

  • Plan monthly content calendars in sync with product launches and campaigns.
  • Pitch ideas for viral reels, carousels, storytelling posts, and campaigns.
  • Track analytics and double down on content that works.


Brand Strategy & Growth

  • Translate HAY’s brand story into daily digital content — aesthetic, honest, and high-engagement.
  • Ideate campaigns and storytelling series that create emotional connect and build brand love.
  • Work closely with the founder and marketing team to align social with larger brand strategy.


Must-Have Skills:

  • Strong skills in video/photo creation and editing
  • Willingness to travel and shoot content live (on phone)
  • Deep understanding of aesthetics, storytelling, and brand tone
  • Hands-on knowledge of Instagram Reels and digital trends
  • Fluent in English (Tamil bonus)


Bonus If You Have:

  • Fashion/lifestyle/D2C brand experience
  • Basic knowledge of photography, styling, or influencer collabs
  • Experience working closely with founders or startups


What You’ll Get:

  • A front-row seat to building a women’s wear brand from South India to across India
  • Creative freedom to experiment and bring fresh ideas
  • Work directly with the founder and be part of key brand-building moments
  • Fun travels, real storytelling, and a brand that actually values people behind it


Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You