Social Media & Brand Strategy Manager

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About the Brand:

HAY! is one of South India’s fastest-growing women’s wear brands — known for elevated everyday fashion that resonates with real women across India’s smaller cities and towns. From kurtas and co-ords to dresses and maternity wear, HAY! is redefining what accessible fashion looks and feels like.

We’re a founder-led brand with 40+ stores, growing fast — and we’re looking for someone to build our digital story alongside us.

About the Role:

We’re hiring a Social Media & Brand Strategy Manager who can do it all — capture real content, edit engaging videos and photos, and build a strong, scroll-stopping digital presence for HAY! You’ll travel with the founder, shoot authentic moments, plan monthly content, and shape the way our brand shows up online.

This is a rare opportunity to work directly with the founder of a fast-growing D2C fashion brand and be the voice behind its digital storytelling.

Key Responsibilities:

Content Creation – Photos & Videos

• Travel with the founder to stores, shoots, and events to capture raw, relatable content.
• Shoot & edit high-retention Instagram Reels, YouTube Shorts, and photo content that reflects the brand’s vibe.
• Use editing tools like InShot, CapCut, Lightroom, Snapseed, etc.

Social Media Management

• Manage our brand presence across Instagram, YouTube Shorts, and other digital platforms.
• Post consistently and build a strong brand tone that speaks to our audience.
• Monitor engagement (DMs, comments) and grow our digital community.

Content Strategy & Calendar Planning

• Plan monthly content calendars in sync with product launches and campaigns.
• Pitch ideas for viral reels, carousels, storytelling posts, and campaigns.
• Track analytics and double down on content that works.

Brand Strategy & Growth

• Translate HAY’s brand story into daily digital content — aesthetic, honest, and high-engagement.
• Ideate campaigns and storytelling series that create emotional connect and build brand love.
• Work closely with the founder and marketing team to align social with larger brand strategy.

Must-Have Skills:

• Strong skills in video/photo creation and editing
• Willingness to travel and shoot content live (on phone)
• Deep understanding of aesthetics, storytelling, and brand tone
• Hands-on knowledge of Instagram Reels and digital trends
• Fluent in English (Tamil bonus)

Bonus If You Have:

• Fashion/lifestyle/D2C brand experience
• Basic knowledge of photography, styling, or influencer collabs
• Experience working closely with founders or startups

What You’ll Get:

• A front-row seat to building a women’s wear brand from South India to across India
• Creative freedom to experiment and bring fresh ideas
• Work directly with the founder and be part of key brand-building moments
• Fun travels, real storytelling, and a brand that actually values people behind it