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SFMC Campaign Specialist (Backend Developer)

SFMC Campaign Specialist (Backend Developer)

IBM

2 - 5 years

3 - 6 Lacs

Bengaluru

Posted:11 hours ago| Platform:

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Skills Required

ampscript css javascript sql html user interface designing backend development aprimo sales salesforce marketing salesforce marketing cloud marketing campaigns java developing solutions journey builder web development sfmc jira

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Salesforce Marketing Cloud Developer is responsible for designing, developing, and implementing solutions within the Salesforce Marketing Cloud platform, including integrations, data extensions, and automations. They collaborate with stakeholders to understand business requirements and translate them into technical solutions. This role involves customizing and configuring Marketing Cloud modules, integrating with external systems, and optimizing marketing campaigns.Your Role and Responsibilities

Designing and developing solutions, including integrations, data extensions, and automations, within the Salesforce Marketing Cloud platform.

Customizing Marketing Cloud modules to meet business requirements.

Integrating Marketing Cloud with other systems and data sources.

Creating and maintaining email templates, journeys, and automations.

Manage journey logic for audience specifications.

Implementing personalization and segmentation strategies for targeted marketing campaigns.

Troubleshooting and resolving technical issues within Marketing Cloud implementations.

Collaborating with cross-functional teams, including audience build leads, user interface developers, and client marketing teams to ensure alignment with overall business goals.

Staying updated on the latest Salesforce Marketing Cloud features and best practices.

Collaborate in code reviews, provide constructive feedback, and maintain code quality standards
Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise

Proven experience as a developer

Proficiency in Salesforce Marketing Cloud configuration and development.

ability to design end to end journeys in SFMC Journey Builder

Experience with AMP script for email scripting and customization.

Strong SQL skills

Knowledge of web development technologies including HTML, CSS, and JavaScript.

Ability to configure and troubleshoot APIs

Excellent problem-solving and analytical skills.

Effective communication and collaboration abilities.
Preferred technical and professional experience

Bachelor’s degree in computer science or similar

Salesforce Marketing Cloud Administrator certification

Salesforce Marketing Cloud Developer certification

Salesforce Marketing Cloud Email Specialist

Workflow tool experience (Jira, Workfront, Aprimo, etc.)

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SFMC Campaign Specialist (Backend Developer)