Senior Sales Manager – Modern Trade (FMCG)

Job Description

We are hiring for Beco. Job Title: Senior Sales Manager – Modern Trade (FMCG) Company: Beco Location: Mumbai (Onsite Role) About: Beco is a sustainable FMCG brand offering eco-friendly home and personal care products designed for the modern Indian consumer. Experience Required: 6–10 years of experience in Key Account Management, preferably in the FMCG/Consumer Goods space, with at least 3 years in modern trade channel management. Prior experience handling large accounts like Reliance Retail, DMart, Big Bazaar, etc., is highly preferred. Must Have: a. Experience in handling large modern trade accounts. Good to Have: a. Background in eco-friendly or sustainable consumer brands b. Experience working with high-growth startups or emerging brands Key Responsibilities: Develop and execute modern trade sales strategies to meet revenue targets. Identify and pursue new business opportunities within key modern trade accounts. Build and manage strong relationships with major retail chains like Reliance Retail, DMart, and Big Bazaar. Negotiate annual business plans, JTBD, and promotional activities with retailers. Ensure effective in-store execution, product availability, and brand visibility. Conduct quarterly business reviews (QBRs) to optimize sales performance. Analyze sales data, category trends, and monitor inventory levels to drive performance. Collaborate with distributors and sales teams to streamline supply chain and fulfillment. Plan and implement trade promotions, consumer activations, and in-store branding with marketing. Work cross-functionally with supply chain, finance, marketing, and merchandising teams to ensure alignment and execution excellence. Qualifications: Bachelor’s or Master’s degree in Business, Sales, Marketing, or a related field (MBA preferred) 7+ years of experience in modern trade sales, preferably in FMCG, retail, or consumer goods Strong experience managing large modern trade accounts (e.g., Big Bazaar, DMart, Reliance Retail) Proven expertise in category management, sales forecasting, and trade negotiations Ability to work with data and analytics to drive decision-making and optimize performance. Show more Show less