Senior Product Manager (P4P Solutions)

Senior Product Manager

A Day in the Life

Key Outcomes & Success Metrics

As the Senior Product Manager for Pay-for-Performance Programs, you will be accountable for driving:

Revenue Growth: Increase revenue from Pay-for-Performance solutions through strategic and tactical initiatives

Program Expansion: Grow the number of active Pay-for-Performance programs across our network

Opportunity Enhancement: Increase earning opportunities within existing programs for pharmacy partners

Platform Adoption: Drive usage and adoption of EQUIPP Web and Copilot applications

Conversion Optimization: Improve opportunity conversion rates through product enhancements and strategic positioning

Core Responsibilities

Strategic Leadership

Develop and execute comprehensive product strategy for Pay-for-Performance programs aligned with business objectives

Create and maintain detailed product roadmaps that prioritize high-impact initiatives

Analyze market trends, competitive landscape, and customer needs to identify growth opportunities

Define value propositions and positioning strategies for Pay-for-Performance solutions

Product Management Excellence

Manage the complete product lifecycle from conception to launch and optimization

Lead cross-functional teams including engineering, design, data science, and clinical teams

Translate business requirements into detailed product specifications and user stories

Prioritize features and enhancements using data-driven frameworks (MoSCoW, RICE, etc.)

Oversee product launches and go-to-market strategies

Revenue & Growth Focus

Drive revenue optimization through innovative program design and feature development

Develop strategies to increase pharmacy participation and engagement in Pay-for-Performance programs

Design and implement initiatives to expand earning opportunities within programs

Optimize EQUIPP Web and Copilot user experience to drive adoption and retention

Analyze performance metrics and implement continuous improvement strategies

Stakeholder Management

Collaborate with pharmacy partners, payers, and internal stakeholders to understand needs and gather feedback

Present product vision, roadmaps, and performance updates to senior leadership

Work closely with sales, marketing, and business development teams to support revenue growth

Engage with clinical and regulatory teams to ensure compliance and clinical efficacy

Data-Driven Decision Making

Utilize analytics tools to measure product performance and user behavior

Conduct A/B testing and experimentation to optimize product features

Generate insights from user feedback, market research, and competitive analysis

Establish and monitor KPIs for product success and business impact