Senior Performance Marketing Specialist

Job Description

Qualification -MBA Job Role & Responsibilities: Plan, execute, and optimize SALES-DRIVEN paid marketing campaigns across GOOGLE, META, and other digital platforms to drive customer acquisition and revenue growth. Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS. Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization. Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA. Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance. Efficiently manage large-scale budgets to maximize results while meeting target KPIs. Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI. Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals. Ensure that campaigns align with user acquisition strategies for the app, integrating app-specific goals into overall performance marketing efforts. Leverage tools like Google Tag Manager (GTM) and Google Merchant Center (GMC) for advanced campaign tracking and product feed management. Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns.