Senior Manager - SFE Analytics

POSITION PURPOSE:

This role leads the analytics vertical within Strategy and Commercial Excellence function, responsible for leveraging data, advanced analytics, AI/Gen AI, and digital tools to drive business performance, especially within field force operations.

The individual will serve as a strategic thought partner to senior leaders and stakeholders across the business.

YOUR TASKS AND RESPONSIBILITIES:

1.

• Drive the analytics roadmap aligned with India Business priorities to elevate field force performance and commercial excellence
• Act as a strategic thought partner for Business Heads and NSMs to translate business needs into scalable analytical solutions
• Benchmark global best practices and bring innovation to analytics models tailored for Indian pharma dynamics

2.

• Lead the design and continuous evolution of SFE KPIs (e.g., doctor coverage, call frequency, product prioritization, call quality)
• Monitor and report on SFE metrics at territory, regional, and zonal levels for timely business interventions
• Link SFE analytics to business performance by creating actionable insights and enabling coaching inputs for field leaders

3.

• Design and maintain powerful dashboards and insight platforms for real-time monitoring of sales KPIs, field force health, and business impact
• Partner with MIS/IT teams to ensure data accuracy, automation, and system stability
• Support BU leadership with custom analysis, executive summaries, and visual storytelling

4.

• Identify and develop AI/ML use cases including field force segmentation, performance prediction, incentive optimization, and call impact modelling
• Pilot and scale Gen AI tools for productivity enhancement (e.g., automated call summaries, competitive insights, query bots)
• Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions

5.

• Manage, mentor, and build capabilities of a high-performing team of data analysts and business insight specialists
• Promote a culture of agility, innovation, and business alignment
• Collaborate cross-functionally to ensure analytics deliverables are well-integrated into marketing campaigns, brand planning, and field force strategy. Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions

WHO YOU ARE:

• MBA / Post-Graduation in Data Science, Business Analytics, or Pharma Management
• 10+ years of experience in the field of SFE
• Experienced in Pharmaceutical (India-focused) or Healthcare analytics
• SFE Analytics, Commercial/Marketing Analytics
• AI/ML/Gen AI in business context
• Experience in managing large field force data and incentive design
• Vendor and cross-functional stakeholder management
• Strong expertise in Excel, Power BI/Tableau, SQL
• Familiarity with pharma commercial systems (e.g., CRM/SFE tools, IQVIA data, doctor universe, segmentation frameworks)
• Understanding of AI/ML platforms, Gen AI tools, Pythan/R and cloud-based analytics
• Strong analytical and critical thinking skills
• Excellent interpersonal and communication skills
• High attention to detail with strong business acumen
• Collaborative mindset with ability to influence without authority
• Ability to work under pressure and drive multiple priorities

Job location: