Senior Business Development Manager Digital Warranty Product

As a Business Development Manager for white goods category, your primary responsibilities will include identifying, engaging, and onboarding OEMs, distributors, and retailers in the white goods category, which includes washing machines, refrigerators, vacuum cleaners, and similar appliances. You will be tasked with building strategic partnerships with brands to integrate our digital warranty solution at the point of sale or during post-sale support. Developing and executing go-to-market strategies tailored to white goods category dynamics will be crucial to drive revenue growth by unlocking new business opportunities and upselling platform features. You will collaborate closely with product and tech teams to customize warranty workflows per partner requirements. Representing the company in partner meetings, trade shows, and industry events will also be part of your responsibilities. Monitoring competition and market trends to shape pricing, packaging, and partner success strategy will be essential. Furthermore, leading contract negotiations, onboarding partners, and ensuring high partner satisfaction will be key aspects of your role. To excel in this position, you should have at least 5 years of experience in business development, sales, or partnerships within the white goods or consumer durables segment. A strong network with decision-makers in OEMs or distributors of refrigerators, washing machines, vacuum cleaners, etc., is required. A deep understanding of after-sales, warranty, and service workflows in the appliance industry is essential. Your proven ability to close large enterprise deals and build long-term relationships will be an asset. Excellent communication, presentation, and negotiation skills are necessary for this role. You should be comfortable working in a fast-paced tech-driven environment. A Bachelor's degree in business, engineering, or related field is required, while an MBA is preferred.,