Senior Associate & Assistant Manager - Membership & Marketing

Role Overview:

Senior Associate & Assistant Manager - Membership & Marketing

Role & responsibilities:

1. Market Research & Prospecting:

• Conduct in-depth research on sectoral developments (e.g., Healthcare, Insurance, SMBs, Manufacturing) to identify potential user organizations.
• Build and maintain a robust database of prospective clients and industry stakeholders.
• Track emerging security and privacy product/service companies across India for outreach and engagement.

2. Client Acquisition & Relationship Management:

• Drive client acquisition efforts to onboard new members. • Manage end-to-end client relationships, including proposal creation, onboarding, and ongoing support.
• Prepare reports tracking membership delivery, impact, revenue pipeline, and conversion metrics.
• Collaborate with the finance team to manage financial documentation (accounts payable, ID generation, etc.).

3. Member Engagement & Retention:

• Communicate with and engage existing members to ensure high-value delivery and satisfaction. • Regularly update members on DSCI developments and initiatives.
• Support membership renewal efforts and proactively address service-related queries with a focus on quick turn-around time.
• Track engagement across various DSCI-led programs and initiatives.

4. Initiative Planning & Execution:

• Plan and implement membership-specific initiatives such as events, outreach programs, and strategic meetings.
• Create and execute stakeholder forums, communities, and initiatives to increase engagement in the cybersecurity industry.
• Map opportunities in ongoing sectoral developments and implement engagement strategies accordingly.

Preferred candidate profile:

• Postgraduate degree in Management (MBA or equivalent).
• 2 to 4 years of experience in sales, marketing, or client relationship management.
• Prior experience in the technology or cybersecurity sector is desirable.
• Familiarity with CRM systems is an added advantage

Core Competencies:

1. Customer Focus:

   Ability to understand client needs and ensure value delivery across all touch points.

2. Technical competence:

   Hands-on experience in lead generation using digital and physical platforms (events, expos, social media, website, etc.).

3. Communication:

   Clear, concise, and persuasive in verbal and written communication with internal and external stakeholders.

4. Collaboration & Teamwork:

   Works effectively with cross-functional teams, sharing knowledge and supporting others.

5. Analytical Thinking:

   Ability to interpret data, trends, and insights to drive decision-making and improve processes. Experience in pipeline management and conversion tracking.

6. Result Orientation:

   Focused on achieving goals through structured planning and continuous follow-through.

7. Initiative & Ownership:

   Takes proactive steps to address challenges and improve processes independently.

8. Adaptability:

   Flexible in a dynamic environment with the ability to pivot based on stakeholder and organizational needs.

9. Project Management:

   Ability to manage and execute multiple initiatives within timelines and resource constraints