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Senior Account Manager - TV Activation

Senior Account Manager - TV Activation

Merkle Science

5 - 9 years

7 - 11 Lacs

Chennai

Posted:2 days ago| Platform:

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Skills Required

Analytical skills Interpersonal skills Sales Data management Campaign management CTV Client servicing Analytical Advertising Customer interaction

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:
The Client Services Planner will be responsible for managing, executing, all orders on broadcasting platforms and transmitting them to stations. This role requires a deep understanding of the advertising ecosystem, Linear TV, Broadcasting side, Streaming platforms, OTTs, CTV and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Job Description:

Key Responsibilities:

Client Service Planning :

The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules

The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies

Responsibilities include, but are not limited to:

Accurately input and transmit sales orders to client television stations

Process and maintain revisions to sales orders

Inform agency media buyers of program changes and outstanding pre-empts

Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status

Process weekly Pre-Log/Post-Log requests from agencies

Approve Agency Accepted manual Makegoods and transmit to the station

Transmit Rep Pending Makegoods to Agency

Pull posts and negotiate Under-Delivery (UD) weight

Collaborate with stations to build and negotiate Makegoods offers

Money tracking for Cash in Advance orders

Analyze TV ratings data (Nielsen and comScore)

Update Darwin to ensure programs are accurate

Requirements :

6 years + experience in a TV Linear/Broadcasting

Proficiency with major broadcasting platforms like DARWIN, MediaOcean , Prisma

Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required

Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.

Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.

Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.

Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills , are required .

Experience in an analytical, results-oriented environment with external customer interaction.

Additional Information

Works as a member of the team and cross-functional teams

Ability to lead/own internal & vendor meetings and communication.

Have an aptitude for basic mathematical concepts

Possess excellent verbal and written communication skills

Ability to prioritize tasks and meet all deadlines while producing quality.

Ability to aggregate and communicate data to support recommendations

Ability to follow through on assigned tasks with minimal supervision

Passion and curiosity for media, brands & digital activation

Flexible to work across different time zones/shifts (including night shift)

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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Senior Account Manager - TV Activation