Search Engine Optimization Specialist

Job Description

Notice Period: Immediate Key Responsibilities: PPC: (must have) Plan and execute paid ad campaigns on Google Ads, Facebook/Meta Ads, Bing, and LinkedIn Optimize campaigns for conversions, ROAS, and CPC Conduct A/B testing, keyword research, and ad performance analysis Set up and manage tracking (Google Tag Manager, UTM parameters, conversion pixels) SEO: Perform technical audits, on-page optimization, and content recommendations Conduct keyword research and competitor analysis Improve website visibility and rankings on major search engines Build high-quality backlinks through ethical off-page strategies Monitor and analyze SEO performance using tools like Google Search Console, Ahrefs, SEMrush, etc. Requirements: 2+ years of hands-on experience in both PPC and SEO Deep understanding of Google Ads, Meta Ads Manager, and Google Analytics Strong knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.) Experience with WordPress, HTML basics, and website performance optimization Strong analytical skills and attention to detail Google Ads and/or SEO certifications are a plus