Job
Description
Job Title -
S&C Global Network - AI - CDP - Marketing Analytics - Analyst
Management Level:
11-Analyst
Location:
Bengaluru, BDC7C
Must-have skills:Data Analytics
Good to have skills:Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job
Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.WHATS IN IT FOR YOU
As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.What you would do in this role
A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.Key Duties and Responsibilities:
Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPsDeep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industryDeep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.Conduct stakeholder interviews and gather business requirementsTranslate business requirements into BRDs, CDP customer analytics use cases, structure technical solutionPrioritize CDP use cases together with the client.Create a strategic CDP roadmap focused on data driven marketing activation.Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs.Provide hands-on support and platform training for our clients.Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.Business intelligence expertise for insights, actionable recommendations.Project management expertise for sprint planning
Professional & Technical
Skills:
- Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment.Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA)Experience with analytics tools like Google Analytics or Adobe Analytics is a plus.Experience with A/B testing tools is a plus.Must have programming experience in PySpark, Python, Shell Scripts.RDBMS, TSQL, NoSQL experience is must.Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.Experience in deployment and operationalizing the code is an added advantage.Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.Proficient in Excel, MS word, PowerPoint, etc
Technical
Skills:
Any CDP platforms experience e.g., Lytics CDP platform developer, or/andSegment CDP platform developer, or/andAdobe Experience Platform (Real time CDP) developer, or/andCustom CDP developer on any cloudGA4/GA360, or/and Adobe AnalyticsGoogle Tag Manager, and/or Adobe Launch, and/or any Tag Manager ToolGoogle Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.Deep Cloud experiecne (GCP, AWS, Azure)Advance level Python, SQL, Shell Scripting experienceData Migration, DevOps, MLOps, Terraform Script programmer
Soft
Skills:
Strong problem solving skillsGood team playerAttention to detailsGood communication skills
Additional Information:
- Opportunity to work on innovative projects.- Career growth and leadership exposure.About Our Company | Accenture
QualificationExperience:
3-5Years
Educational Qualification:
Any Degree
