Salesforce Marketing Cloud Lead Developer

Job Description

Job ID: 35501 Job level - PT1 Core Job Location - Gurgaon/Bangalore Function - DIO Employment Type - Permanent Working Pattern - Hyrid Why we need this role The Salesforce Marketing Cloud Lead Developer is required to design, develop, and implement solutions within Salesforce Marketing Cloud. This role involves creating personalised and dynamic marketing campaigns, integrating Marketing Cloud with other systems, and ensuring seamless data flow and synchronisation. What you will do: • Leadership o Lead architecture and design discussions with technical architects, solution architects, technical teams, and developers. o Lead and mentor junior developers providing technical guidance and support. • Platform Development: o Design and develop custom solutions within Salesforce Marketing Cloud, including email templates, landing pages, and automation workflows. o Utilize AMPscript, HTML, CSS, and JavaScript to create dynamic and personalised marketing content. o Implement and maintain Marketing Cloud configurations, data extensions, and automation workflows. o Design and develop scalable, high-performing Salesforce solutions across Sales Cloud and Marketing Cloud. o Design and develop custom solutions on the Salesforce platform using Apex, Visualforce, Lightning components, integrations and other Salesforce technologies. o Ensure data integrity, security, and compliance within the Salesforce environment. o Implement and maintain Salesforce configurations, custom objects, workflows, validation rules, and other standard functionalities. o Develop and maintain Lightning Web Components to enhance the user experience. o Stay updated with Salesforce innovations and emerging technologies to optimize solutions. o Support business teams in identifying opportunities for automation and process improvements. • Integration Development: o Design and Integrate Salesforce Marketing Cloud with other Salesforce clouds (e.g., Sales Cloud, Service Cloud) and external systems using APIs and middleware tools. o Ensure seamless data flow and synchronisation between systems. o Troubleshoot and resolve integration issues, ensuring data integrity and consistency. • Campaign Management: o Collaborate with marketing teams to understand campaign requirements and translate them into technical solutions. o Implement and manage marketing automation workflows, segmentation, and data extensions. • Quality Assurance: o Conduct code reviews to ensure code quality, performance, and security. o Develop and execute unit tests, integration tests, and user acceptance tests. o Troubleshoot and resolve issues related to Marketing Cloud applications and integrations. • Documentation & Training: o Create and maintain technical documentation for Salesforce Marketing Cloud solutions and integrations. o Provide training and support to end-users and team members on Salesforce Marketing Cloud functionalities and best practices. What we are looking for: Skills & Experience: • 8-9 years of experience in Salesforce Marketing Cloud development and integration. • Proven experience with AMPscript, HTML, CSS, and JavaScript. • Strong understanding of marketing automation, data management, and campaign execution. • Experience with Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder. • Experience in multi-cloud Salesforce implementations. • Strong understanding of Salesforce best practices, design patterns, and development methodologies. • Experience with Sales Cloud and Marketing Cloud integrations. • Experience with JavaScript, HTML, CSS, and web services. • Knowledge and ability to follow SDLC as well as Agile/Scrum methodologies. • Experience in standard operating procedures to perform pre and post-production support activities. • Good verbal and presentation skills. • Good written communication skills. • Good problem-solving skills. Qualifications: • BE/B.Tech/ME/M.Tech/MCA/M.Sc • Certifications in the following will be strongly preferred: o Salesforce Certified Marketing Cloud Developer o Salesforce Certified Marketing Cloud Email Specialist Roles and Responsibilities Salesforce Marketing Cloud Lead Developer