Sales Officer

Sales Performance • Achieve primary and secondary sales targets as per monthly and quarterly plans. • Ensure effective coverage of the assigned territory and execute beat plans efficiently. • Ensure timely collections from retail distributors to support cash flow. Retail Relationship Management • Build and maintain good rapport with key retailers and distributors. • Provide necessary support for order placements, stock management, and product queries. • Ensure effective communication regarding new launches, schemes, and promotions. Retail Coverage & Execution • Conduct regular retail visits to monitor product availability and visibility. • Ensure proper merchandising as per company standards. • Track and implement trade schemes effectively. Distributor & Channel Management • Identify, appoint, and onboard new distributors/channel partners while driving sales growth with existing ones. • Maintain regular communication with distributors and conduct at least one distributor visit per week to address concerns, take feedback, and resolve outstanding issues, including payment collections. • Track stock movement from Super Stockist to distributors and ensure stock availability. Promotions & Visibility • Ensure proper product visibility and share of shelf at retail points through effective use of Point of Purchase (POP) and merchandising materials. • Implement all Below the Line (BTL) activities prescribed by CNE, including sampling. • Execute promotional schemes and ensure proper utilization by retailers. Support new product launches by participating in melas, exhibitions, and other brand activation activities in coordination with the distributor and ASM. Market Feedback & Reporting • Submit timely and accurate daily/weekly sales reports. • Provide market intelligence, competitor activity, and retailer feedback to the Area Sales Manager.