Sales Manager -Modern Trade

Job Summary:

We are seeking an experienced Sales Manager – Modern Trade to lead our business with modern retail chains. This role requires managing national and regional modern trade accounts, developing strategic relationships, and driving in-store execution to maximize visibility and sales.

Key Responsibilities:

• Manage tie-ups with large-format retail chains, supermarkets, and cash-and-carry stores.
• Drive business through monthly and quarterly joint business plans (JBP).
• Coordinate with supply chain and merchandising teams for order fulfillment and planogram execution.
• Negotiate terms, margins, and marketing spends with modern trade partners.
• Plan and execute in-store promotions, visibility campaigns, and sampling activities.
• Track sales performance, stock levels, and in-store execution across chains.

Preferred Skills & Experience:

• Proven success in handling modern trade accounts such as Reliance, D-Mart, Spencer’s, Metro, etc.
• Strong commercial acumen and data-driven approach to decision-making.
• Familiarity with planograms, merchandising standards, and modern retail operations.
• Excellent communication and relationship management skills.

Job Type: Full-time

Pay: ₹40,000.00 - ₹600,000.00 per month

Work Location: In person