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10.0 - 18.0 years
17 - 25 Lacs
Gurugram, Mumbai (All Areas)
Work from Office
Key responsibilities Planning and executing all BTL Marketing activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand/service placement. Planning and innovating new marketing initiatives on a regular interval to build brand awareness. Facility Branding across all BUs Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. Manage Customer-centric Industry events, Internal Events, etc. Ensure right speaking slots in relevant events and summits Manage Special Event Projects Industry Partnership - Evaluate and manage partnership with Industry and Trade associations QUALIFICATIONS & COMPETENCIES Skills and Competencies Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation Excellent Attitude, with strong mindset towards learning and contribution. Stakeholder Internal: Branding Team and all HODs Stakeholder External: Vendors and Partners Educational Qualification (min): Post-Graduation in Marketing Range/ Min no of years - of overall Experience required :10 years and above Min no of years of Industry specific experience required, if any & the industry type: 8 Years
Posted 4 days ago
5.0 - 10.0 years
5 - 8 Lacs
Bengaluru
Work from Office
Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives
Posted 5 days ago
4.0 - 8.0 years
3 - 6 Lacs
Noida
Work from Office
Key Responsibilities: Brand Collateral Management: Understanding and execution of branding materials such as flex, standees, banners, posters, danglers, creatives, etc. Ensuring timely production and dispatch of branding assets as per the requirement of various units. On-ground Event Execution: Independently plan and execute on-ground events from conceptualization to vendor management, logistics, branding, and execution. Ensure brand visibility and consistency across all touchpoints during events. Pan-India Coordination: Act as the central point of contact between the central brand team and all unit teams across India. Coordinate with unit heads and local marketing teams for execution of branding activities, campaigns, and events. Collate and track branding requirements, progress, and feedback from units. Creative & Communication Management: Liaison with the creative team/agency for timely delivery of creatives. Ensure brand guidelines are followed in all communications and designs. Tracking & Reporting: Maintain robust tracking systems for project timelines, task completion, vendor delivery, and budget utilization. Prepare detailed reports and MIS on branding activities, event outcomes, and campaign performances. Regularly follow up with units for work progress, requirement fulfilment, and closure. Key Skills & Competencies: Excellent knowledge of branding materials and production processes. Strong understanding of event planning and ground-level execution. Proven ability to manage multiple stakeholders and coordinate across geographies. Highly organized with a keen eye for detail and strong follow-up mechanism. Good command over Excel, PowerPoint, and report generation tools. Creative thinking and solution-oriented mindset. Qualifications & Experience: Graduate/Postgraduate in Marketing / Mass Communication / Event Management or related field. 68 years of experience in branding, activations, or event management (preferably with a media house or brand agency). Willingness to travel when required.
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
chandigarh
On-site
You will be responsible for SSR recruitment, on-boarding, training, monitoring, and productivity as per branch level approved counts. Your role will involve ensuring top-quality In-Store Visual Merchandising and Out Store Brand visibility by coordinating with localized agencies for timely execution through both internal and outsourced external merchandising teams. Additionally, you will be in charge of executing various Below the Line (BTL) activities in accordance with the Trade Marketing Calendar, including organizing Sub-Dealer Meets, Exhibitions, Road Shows, Activations, Brand Shops, and Shop In-Shop events. Your responsibilities will also include overseeing the execution of Brand Shops, Shop in Shop setups, Display Stands, Bay Headers, ACP/GSB installations, and Point of Sale Materials (POSM).,
Posted 6 days ago
5.0 - 10.0 years
5 - 8 Lacs
Bengaluru
Work from Office
Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewelry Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives To Apply: Email: [ s.devanesan@bajajcapital.com ] WhatsApp: [ +91 9092930867 ]
Posted 6 days ago
10.0 - 15.0 years
10 - 15 Lacs
Vadodara
Hybrid
Marketing Manager About the job The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Job Location : Based at Vadodara, Gujarat Will be responsible for Central South Gujarat Territory all marketing activities of Dealership. Responsibilities Define and execute the marketing and communication activities according to our marketing plan Coordinate all marketing activities to generate leads Collaborate with other teams to promote offerings Inform clients and prospects of products and services through creative marketing strategies Track performance of all marketing campaigns Marketing Activities Events - Customer Meets, Product launches, Service Campaigns (Physical & Digital) Digital Marketing - Social Media, SEO, SMO, Ads, Emails etc. Brand Promotion - Building and promoting the Brand, CSR Customer Engagement New and Creative Campaigns
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
chennai, tamil nadu
On-site
This is an exciting opportunity to join a rapidly growing molecular diagnostics company that is dedicated to developing innovative diagnostic kits. Our vision is to provide sensitive, accurate, and quick diagnostic solutions to improve laboratory efficiencies and enhance patient care. In this fast-paced work environment, we value teamwork, quality, and offer opportunities for both personal and professional growth. We are currently seeking dynamic individuals to fill full-time roles with competitive benefits. As a Sales & Marketing Specialist at 3B BlackBio Dx Limited in Chennai, you will play a crucial role in driving highly complex sales processes for hospital and diagnostic labs. Your responsibilities will include handling PCR-based diagnostic kits for pathology labs and hospital customers, assessing key account parameters, identifying growth opportunities, and formulating annual business plans. To excel in this role, you should have a Bachelor's or Master's degree with at least 2 years of related work experience in the healthcare segment. Experience in molecular diagnostics is an added advantage. You should also have a strong track record of selling premium healthcare products, expertise in demand generation, and excellent communication skills. A background in science, preferably with an MBA, and proficiency in MS Word, PowerPoint, and Excel applications are desired. If you are passionate about shaping the future of molecular diagnostics and are looking to build a successful career in sales and marketing within the medical industry, we invite you to join our innovative and dynamic team. Take this opportunity to be part of our journey towards revolutionizing diagnostic solutions and making a difference in patient care.,
Posted 1 week ago
2.0 - 7.0 years
6 - 7 Lacs
Noida, Greater Noida
Work from Office
Job Summary We are seeking a dynamic Marketing Executive to join our team based in Noida/Greater Noida. The ideal candidate will be responsible for planning and executing both offline and digital marketing initiatives tailored to the commercial vehicles, heavy equipment, and mining sectors. This role requires hands-on involvement in on-ground events such as roadshows, key handovers, and customer get-togethers, as well as managing digital marketing and social media campaigns. Candidates with expertise in either offline or digital marketing and a strong willingness to learn the other will be considered. Note: This role requires travel to different parts of the country/world for events, conventions and conferences. Candidates uncomfortable with travel are requested to refrain from applying. Key Responsibilities Develop, plan, and execute marketing campaigns across offline and digital channels to promote products and brand presence in the commercial vehicles, heavy equipment, and mining sectors. Organize and manage on-ground marketing activities including roadshows, key handovers, customer get-togethers, exhibitions, and promotional events. Manage social media accounts and digital marketing efforts including content creation, scheduling, engagement tracking, and performance analysis. Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities for marketing improvements. Collaborate with sales, business development, and customer service teams to align marketing initiatives with business goals and support lead generation. Monitor and report on campaign performance using KPIs and analytics to optimize marketing effectiveness and ROI. Maintain relationships with vendors, media partners, and event stakeholders for smooth execution of marketing activities. Assist in budget preparation and ensure cost-effective marketing operations. Continuously update knowledge and skills in both offline and digital marketing techniques relevant to the industry. Qualifications and Skills Bachelors degree in Marketing, Business Administration, Communication or a related field. Proven experience in marketing, preferably within commercial vehicles, heavy equipment, or mining industries. Strong expertise in either offline marketing (event management, roadshows, customer engagement) or digital marketing (social media, SEO, content marketing) with a willingness to learn the other. Proficiency in digital marketing tools, social media platforms, and CRM software. Excellent communication, coordination, and organizational skills. Ability to multitask and manage multiple projects under tight deadlines. Analytical mindset with the ability to interpret marketing data and metrics. Commercial awareness and understanding of industry-specific marketing challenges. Work Environment The role is based in Noida/Greater Noida and involves frequent travel for event management and customer interactions. Collaborative work culture with cross-functional teams. We operate on a full-time work from office basis. This is not a hybrid/WFH opportunity This position offers an exciting opportunity to contribute to the growth of a company in a specialized industrial sector through innovative marketing strategies and hands-on execution of both traditional and digital marketing campaigns.
Posted 1 week ago
3.0 - 8.0 years
4 - 8 Lacs
Pune
Work from Office
Role & responsibilities Millennium Group is a leading player in the field of K-12 education in India. The group operates K-12 schools and pre-schools primarily in franchise model. Millennium group of schools was ranked #6 Indias most respected Education Brand in the Education World grand Jury Awards 2020-21. The pre-school arm Little Millennium was among the top 25 best places to work in the GPTW 2020 rankings. The group currently operates 40+ schools and 750+ preschools operational across 150+ cities in India. The company works primarily on a franchise model and provides high quality support and services to its franchisees. The company has won several awards over the last several years and is on a rapid growth path to reach 50+ schools and 1500+ preschools. For more details, please go through the company website www.littlemillennium.com and https://www.millenniumschools.co.in/ The must know facts about us: We are awarded as a Great Place to Work Huge organic interests from Market. We are awarded as a Great Place to Study by Forbes. On a mission to improve learning outcomes through top quality curriculum & teaching aids in India. Opportunity to shape the education landscape and make a huge impact to the future of Indian school education and beyond. Mentors and advisers have 3 decades of experience in Indian education industry. Designation: Manager Marketing Location : Pune Roles and Responsibilities: 3 -6 years of experience as Marketing Manager Prior experience in Franchisee Marketing Operations preferably from the Education Sector . This role would involve extensive travelling within Maharashtra . Regular center visits. Responsible for providing marketing support to centers/ meeting franchisees and giving input on marketing ideas. New center up & Marketing plan to be given to new & old centers Property visit & identification for new sign up Tie up with schools, corporates & consultants Assistance to be given to Area manager for Workshop & MTR Responsible for conducting city-wise events and ensuring brand recognition for the centers Needs to execute ATL, major events ( like: LMKC, Marathon Walkathon etc) Preferred candidate profile
Posted 1 week ago
0.0 - 2.0 years
1 - 3 Lacs
Ghaziabad
Work from Office
Responsibilities: * Plan, execute & promote events from concept to delivery * Manage event logistics, budget & vendors * Oversee event operations on day-of * Handle all aspects of event marketing & sales
Posted 1 week ago
3.0 - 6.0 years
4 - 6 Lacs
Ahmedabad
Work from Office
1. Support in planning, implementation and promoting the nco NCO/ RCO Dental Clinic in the nearest locations/neighbourhood to grab high footfall . 2. Sourcing the camps & maintaining the relationship with the Corporate Companies, RWA Associations, Banks, Diagnostic Centres, Schools, Colleges, Malls Open Markets etc and conduct awareness Camps near RCO clinic. 3. Plan & Managing the periodically Ground Activation & Promotion of Clinic to increase footfalls. 4. Plan and implement special marketing programs according to the above plan 5. Provide reports, specifications, and creative briefs and ensure the deliverables in place 6. Monitoring competitor activities in all locations. 7. Performing New Clinic launch and execute as per the designed process. Requirements - 1. Bachelor degree in business, marketing or similar area 2. 3+ years of working experience in BTL marketing or similar role 3. Preferred Industries: Hospitals, Clinics, Retail Chain Store Marketing team, Diagnostic Centres 4. Flexible individual with ability to multitask with 3+ years of experience in offline marketing, BTL campaigns. 5. Excellent relationship management, communication and analytical skills 6. Expertise on MS Office, Word, PowerPoint and Excel 7. Open to Travel in major Cities for BTL execution 8. Ability to handle pressure situations with attitude to make the impossible possible 9. Looking for someone who can align business priorities with multiple stakeholders and get things done 10. Local language is preferable.
Posted 2 weeks ago
10.0 - 20.0 years
9 - 13 Lacs
Kolkata
Work from Office
Main Responsibilities of: Dirving sales, revenue and strategic planning of the entire product portfolio of Software Products and Data center A dynamic, versatile and ambitious leader with the ability to grow the IT Products business unit Experience of Sales Navigation across the CIO and CXO communities Responsible for strategic partnerships and lead necessary contract negotiations with Large Corporations and Enterprises , also promote SFT Products for OEM partnerships Definition and alignment of the vision & strategy in order to establish the company as a global supplier for Software products Create and present visionary innovations, strategic decision proposals, as well as the calculation of business cases Represent the company with regard to strategic customers, the press and analysts Definition, monitoring of the company relevant KPIs and control of the measures to achieve the objectives set Sales and profit and loss responsibility for the entire international business Lead a product management team in which you motivate and achieve steady improvements in your area Identification and promotion of high potentials and talents A BTech/BE/ MCA professional with atleast15-20 years of experiencein the field of Sales and Marketing of Software Products and Data center Sound knowledge of Digital Marketing tools and their implementation in the field of IT Sales and Markeinting At least5- 7 years of leadership experience in an International and Domestic IT environment across multiple sites A leader and an entrepreneur with great people management skills paired with a high level of assertiveness Strong analytical, strategic and coordinating skills This role required atleast 50% travel to customers, interested parties, roadshows, trade fairs, press events and analysts in both Domestic and Internaltional markets.
Posted 2 weeks ago
3.0 - 5.0 years
6 - 9 Lacs
Bengaluru
Work from Office
Job Objective: The Channel Sales Manager will focus on driving acceptance of PhonePes products and services through various channel partners across urban and rural markets across the country. The Channel Sales Manager is responsible for accelerating our presence in the market by managing relationships with channel partners, driving partner acquisition, sales, and servicing within an assigned geographical area. The incumbent will play a key role in driving the market share of PhonePe in the channel business. He/She will be expected to lead the team to achieve targets across multiple product lines, including devices, financial instruments, and generating revenues. The role will be to work closely with channel partners. The Channel Sales Manager reports to the State Heads. Business Growth: Expand the partner network by driving all products and services. Drive quality in execution through audits and review mechanisms. Conduct partner meetings to present products and manage escalations. Monitor competition within the assigned territory and share insights with the leadership team. Drive partner acquisition and productivity to ensure market leadership. Ensure the correct placement of devices to maximize asset utilization. Channel Management: Manage collateral and devices to ensure no loss or leakage. Ensure adherence of channel partners to company guidelines and ways of working. Recruit new channel partners and engage existing partners to ensure partner profitability. Ensure partners are aware of and equipped with new product launches and updates. Brand Visibility: Ensure brand visibility in the assigned territory leveraging collaterals provided by the organization through channel partners. Participate in promotional events and other BTL activities (e.g., roadshows and trade shows) to cultivate customer relationships through channel partners. Data Management: Understand trackers and download the relevant information to the channel partners. Analyze basic data from the trackers to drive business. Stakeholder Management: Develop strong relationships with key stakeholders among channel partners. Ensure infrastructure, involvement, and investment from channel partners. Address partner queries and resolve issues promptly. People Management: Will manage freelancers along with channel partners. Onboard and provide on-the-job training to the frontline sales team/ channel partners to improve performance. Monitor KPIs and coach team members on an ongoing basis. Work towards retention and engagement of the exclusive frontline sales team. Drive execution rigor by being in the market and observing the performance of the team. Motivate the team by regularly communicating about monthly schemes and incentives. : MBA from a Tier 2/3 campus with a good academic record. Proven working experience of 3-5 years in channel sales managing a sales team (off-roll/on-roll). Experience in Telecom, FMCG, and Retail is highly preferred (B2C experience). Excellent interpersonal skills and a strong sales/customer service focus. Field sales experience with a proven track record of increasing sales and revenue. Experience with distributor and channel partner management is an added advantage. Exposure to the startup environment is an added advantage. Problem-solving abilities with a strong bias for impact. Strong ethics and discretion while dealing with customers. Drive for results, able to demonstrate/quantify success relative to established targets and metrics. Basic understanding of MS Office (Excel, PowerPoint, etc.). PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog. Life at PhonePe PhonePe in the news
Posted 2 weeks ago
8.0 - 13.0 years
12 - 17 Lacs
Bengaluru
Work from Office
Designation - Senior Manager - Marketing Location - Bangalore Job Summary: We are looking for a strategic and creative Marketing Manager to lead marketing and promotional initiatives at (PPZ Asset). The role involves driving footfall, increasing consumption, generating income through events and signages, and enhancing the customer experience through innovative campaigns and programs. Key Responsibilities: Develop and execute annual marketing strategies and event calendars. Plan and deliver large-scale events and national campaigns. Drive revenue through signages, kiosks, and event spaces. Manage PR, media relations, and customer engagement programs. Utilize marketing automation and CRM tools for customer communication. Implement customer delight and loyalty initiatives. Analyze marketing performance and prepare business plans and reports. Monitor and control marketing budgets and financials. Align marketing efforts with overall business goals and footfall targets. Key Skills: Strategic Marketing & Event Planning Revenue Generation & Budgeting PR, Media & Stakeholder Management CRM & Automation Tools Analytical Thinking & Business Planning Strong Communication & Team Collaboration Interested candidates kindly share your resume on nishas@smart-source.in Regards, Nisha Singh Smart Source
Posted 3 weeks ago
3.0 - 8.0 years
5 - 7 Lacs
Hisar, Bathinda
Work from Office
Roles and Responsibilities Responsible for Backhoe Loader Road shows and demo of machines, Customer and Financier meet to promote sales. Retaining existing customers by keeping high level of engagement through regular interaction and prompt after sales support. Pre- Sales consultancy to customer for choosing right type and size of equipment Market Intelligence: Competition news, activity and sales in territory Maintaining close report or lose data with all financiers in territory. Follow up with financiers for timely payment Educated the customer regarding the values of the genuine parts usage through trial runs with the parts durability comparisons. Thus ensured the highly trust for usage of genuine original parts. responsible for working as Sales Head and lead a team of all Sales personnel for the Dealer office. Desired Candidate Profile experience in selling heavy line equipments Excavator sales(Mandatory) , Motor Grader, Dozer etc Perks and Benefits Best in the Industry
Posted 3 weeks ago
10.0 - 20.0 years
9 - 13 Lacs
Kolkata
Work from Office
Head Sales --> --> Location, Designation --> LocationKolkata DesignationHead Sales- Software Experience10-20 Years Head of Sales Software Products Main Responsibilities of: Dirving sales, revenue and strategic planning of the entire product portfolio of Software Products and Data center A dynamic, versatile and ambitious leader with the ability to grow the IT Products business unit Experience of Sales Navigation across the CIO and CXO communities Responsible for strategic partnerships and lead necessary contract negotiations with Large Corporations and Enterprises , also promote SFT Products for OEM partnerships Definition and alignment of the vision & strategy in order to establish the company as a global supplier for Software products Create and present visionary innovations, strategic decision proposals, as well as the calculation of business cases Represent the company with regard to strategic customers, the press and analysts Definition, monitoring of the company relevant KPIs and control of the measures to achieve the objectives set Sales and profit and loss responsibility for the entire international business Lead a product management team in which you motivate and achieve steady improvements in your area Identification and promotion of high potentials and talents : 12. A BTech/BE/MCAprofessional with atleast15-20 years of experiencein the field of Sales and Marketing of Software Products and Data center 13. Sound knowledge of Digital Marketing tools and their implementation in the field of IT Sales and Markeinting 14. At least5- 7 years of leadershipexperience in an International and Domestic IT environment across multiple sites 15. A leader and an entrepreneur with great people management skills paired with a high level of assertiveness 16. Strong analytical, strategic and coordinating skills 17. This role required atleast 50% travel to customers, interested parties, roadshows, trade fairs, press events and analysts in both Domestic and Internaltional markets. Feel Free To Contact Us...!!! Submit
Posted 3 weeks ago
5.0 - 10.0 years
5 - 8 Lacs
Chennai
Work from Office
Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives To Apply: Email: [ harini.sree@bajajcapital.com ] WhatsApp: [ +91 6381629673 ]
Posted 3 weeks ago
2.0 - 7.0 years
5 - 9 Lacs
Bengaluru, Delhi / NCR, Mumbai (All Areas)
Work from Office
We are hiring for one of our client for the role of Marketing Associate (Remote) location. PFB the details: Industry: tyre (Global) Location: Remote Role: Marketing Associate (Offline Marketing) Key Responsibilities Offline Marketing Initiatives Manage procurement of marketing materials such as brochures, promotional items, and point-of-sale displays. Maintain a comprehensive vendor directory and source high-quality promotional items to support marketing campaigns. Collaborate with the sales team to develop customized marketing collaterals and tools to support their regional efforts. Plan and execute regional marketing campaigns tailored to the needs of local markets. Oversee the launch of new product lines or patterns, ensuring successful market introduction and promotion. Support and execute brand activations, including dealer events, trade shows, and other promotional activities to increase brand awareness and engagement. Oversee the implementation of promotional campaigns, including trade shows, exhibitions, and dealer programs. Customer Relationship Management (CRM) Manage customer lists and segmentation to ensure accurate targeting of communications. Develop and maintain a communications calendar to engage customers consistently with relevant updates, offers, and campaigns. Monitor and manage all community inboxes and form queries, ensuring timely responses and resolution of customer inquiries Budget Management Ensure all activities remain within approved spending limits. Support Marketing Manager to conduct monthly budget reconciliations to address and rectify overspending or underspending. Cross-Team Collaboration Work with cross-functional teams to align offline marketing efforts with broader brand strategies. Coordinate with vendors and suppliers to ensure timely delivery of marketing materials. Support sales team in tracking and reporting the impact of marketing initiatives on their efforts. Qualifications and Skills Education: Bachelors degree in Marketing, Business Administration, or a related field. Experience: 1-3 years of experience in marketing, with a focus on offline marketing, CRM, or a related role. Experience working in the automotive or B2B industry is a plus. Technical Skills: Proficiency in CRM tools and platforms. Strong knowledge of Microsoft Office Suite (Excel, Word, PowerPoint). Familiarity with marketing automation tools is a bonus. Soft Skills: Excellent communication and interpersonal skills. Strong organizational and multitasking abilities. Attention to detail and a proactive attitude. Ability to work in a fast-paced, collaborative environment. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471
Posted 4 weeks ago
1.0 - 6.0 years
6 - 10 Lacs
Chennai
Work from Office
Generating business from new clients Develop and expand business with existing set of clients Act as one point contact between the agency and Client Contribute to achieving annual revenue growth targets Ensuring timely delivery of projects
Posted 4 weeks ago
3.0 - 4.0 years
3 - 6 Lacs
Chennai
Work from Office
Our Client is one of leading integrated experiential communication solutions company. One of Asias foremost Experiential Communications agencies with a formidable track record of award winning work across diverse verticals and formats from integrated campaigns to trade shows to conferences to multi city road shows Designation: Assistant Manager - BD & Client Servicing Location: Chennai Exp: 3 to 4 yrs in Event industry Candidate must be from event company & should be ready to work on targets. Job Description New Business Acquisition (Target Based) Develop and expand business with existing set of clients Act as one point contact between the agency and Client Contribute to achieving annual revenue growth targets Ensuring timely delivery of projects Preparing event estimates
Posted 4 weeks ago
3.0 - 6.0 years
5 - 8 Lacs
Chandigarh
Work from Office
Role & responsibilities he BTL Manager will be responsible for planning, executing, and overseeing all below-the-line marketing activities, focusing on corporate events and RWA activations. This role involves creating impactful brand experiences, managing vendor relationships, and ensuring seamless event execution to drive brand awareness and customer engagement. Key Responsibilities Strategic Planning : Develop and implement BTL marketing strategies tailored to corporate clients and residential communities. Event Management : Organize and execute events such as roadshows, exhibitions, seminars, and RWA activities, ensuring alignment with brand objectives.careers.ey.com+5in.trabajo.org+5iimjobs.com+5 Vendor Coordination : Identify, negotiate, and manage relationships with vendors and service providers to ensure quality and cost-effectiveness.simplyhired.co.in Budget Management : Prepare and oversee budgets for each event, ensuring optimal allocation of resources and adherence to financial constraints. Cross-Functional Collaboration : Work closely with sales, product, and creative teams to ensure cohesive messaging and branding across all events. Performance Analysis : Monitor and evaluate the effectiveness of BTL activities, providing insights and recommendations for continuous improvement.simplyhired.co.in+2in.indeed.com+2in.trabajo.org+2 Compliance and Risk Management : Ensure all events comply with legal, health, and safety regulations, and develop contingency plans to mitigate potential risks.bamboohr.com+2interviewguy.com+2simplyhired.co.in+2 Preferred candidate profile
Posted 4 weeks ago
8.0 - 13.0 years
5 - 10 Lacs
Gurugram
Work from Office
Working with variety of agencies related to printing, events, MICE, branding material, POP, Merchandise, Gifting, ATL, BTL etc. Handling of Strategic Marketing initiatives for allotted countries Required Candidate profile B.Tech +MBA with 3-10 years of experience.
Posted 4 weeks ago
4.0 - 9.0 years
6 - 10 Lacs
Mumbai
Work from Office
Generating business from new clients. Timely delivery of projects, (reverting the client with the event concepts & ideas). As a one point of contact between agency & the client, Interacting with the client on all operational issues. Vendor Management & Execution of event. Pre & Post Event Planning.
Posted 4 weeks ago
8.0 - 10.0 years
27 - 30 Lacs
Mumbai
Work from Office
Position - Business Director / Sr. Manager - Client Servicing & Business Development - Sports Marketing Map the Sports market and evaluate the potential opportunities Generate business from new Clients in terms of Events and Activations pertaining to Sports industry Develop and manage client relationships at senior level Ideate based on the clients' brief on how the event can be best designed to meet the clients' objective Be the point of contact to the client at any level in the event management process from the initial meeting to the execution of the event. Managing operational and administrative functions to ensure specific projects are delivered efficiently Providing leadership, motivation, direction and support to the team Ensuring excellent customer service and quality delivery Responsible for P&L of this Unit Responsible for all project budgets from start to finish. Skills, Requirement & Qualifications Post Graduate Should have 8-10 years of experience. Should have worked for atleast 5 years in Sports Events for an Event Company or Companies which handles Sports events, e.g. IMG Should have managed a team of 2-3 people Should have excellent communication & presentation skills Should have good contacts with the franchisee owners.
Posted 4 weeks ago
3.0 - 8.0 years
3 - 6 Lacs
Noida
Work from Office
Lead and drive exhibition space and sponsorship sales, Generating revenue through exhibitor acquisition, partnership development, and client retention. Planning, implementing, and executing sales strategies for exhibitions across multiple industries
Posted 1 month ago
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