Get alerts for new jobs matching your selected skills, preferred locations, and experience range. Manage Job Alerts
3.0 - 4.0 years
3 - 4 Lacs
Mohali
On-site
Job Summary: We are seeking a highly skilled and results-driven PPC Specialist with 3–4 years of hands-on experience in managing and optimizing paid media campaigns across various platforms. The ideal candidate should have a proven track record of delivering strong ROI for clients, along with deep expertise in performance tracking, conversion setup, and data-driven campaign optimization. Key Responsibilities: Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads, and Native Ads platforms. Conduct thorough keyword research, audience targeting, and competitor analysis to inform campaign strategy. Set up, monitor, and manage shopping ads, search, display, video, and retargeting campaigns. Implement accurate conversion tracking , pixel installation, tag management, and event setup. Monitor campaign performance, analyze KPIs, and adjust bids, creatives, or targeting strategies to maximize ROI. Generate detailed performance reports and provide actionable insights to improve campaign results. Coordinate with design/content teams for ad creatives and landing pages. Stay updated with the latest industry trends, platform updates, and best practices in PPC and paid advertising. Required Skills & Qualifications: 3–4 years of proven experience in managing PPC campaigns. Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Native Ads . Hands-on experience in performance tracking, conversion tracking, and conversion setup . In-depth knowledge of Google Shopping Ads and e-commerce PPC strategies. Ability to analyze campaign data and generate meaningful insights. Familiarity with tools like Google Tag Manager, Google Analytics, Facebook Pixel, etc. Excellent communication and reporting skills. Google Ads Certification (preferred but not mandatory). How to Apply: If you’re ready to take the next step in your PPC career, send your updated resume to: hr@techpumpkin.ca Contact: 7657944657 Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Health insurance Paid sick time Experience: PPC Campaign Management: 3 years (Preferred) Language: English (Preferred) Shift availability: Day Shift (Preferred) Night Shift (Preferred) Work Location: In person
Posted 2 weeks ago
4.0 - 6.0 years
2 - 7 Lacs
Noida
On-site
Job Title: Digital Marketing Manager (SEO, PPC & SMM Expert) Location: Noida Department: Digital Marketing & Performance Advertising Experience: 4–6 Years About the Role: The ideal candidate will possess hands-on experience across search engines (Google, Bing, Yahoo), social platforms (Meta, Instagram, YouTube, LinkedIn, X/Twitter), and display networks , managing high-budget campaigns and leading a digital team to achieve aggressive growth metrics. Key Responsibilities: 1. Search Engine Optimization (SEO): Lead the on-page, off-page, and technical SEO strategies for multiple websites and landing pages. Conduct in-depth keyword research, competitor analysis, backlink audits, and content gap identification. Collaborate with the content and web development teams to optimize site structure, page speed, and Core Web Vitals. Monitor and improve rankings, organic traffic, and domain authority using tools like Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog , etc. 2. Pay-Per-Click Advertising (PPC) / Search Engine Marketing (SEM): Strategize and manage high-performance paid ad campaigns on: Google Ads (Search, Display, Shopping, Discovery, Performance Max) Bing Ads / Microsoft Advertising Yahoo Gemini Optimize ad copies, keyword bidding strategies, audience segmentation, and negative keyword filtration to reduce CPA and boost conversions. Track and improve KPIs like CTR, Quality Score, Conversion Rate, and ROAS. 3. Social Media Marketing (SMM) & Optimization (SMO): Design and manage result-oriented ad campaigns across: Meta (Facebook & Instagram Ads Manager) YouTube Ads (TrueView, Bumper, In-Stream, Masthead) LinkedIn Ads (Sponsored Content, InMail, Lead Gen) Twitter/X Ads Pinterest Ads Drive brand awareness, engagement, traffic, and leads through detailed audience targeting, funnel-based creatives, and retargeting strategies. Manage brand pages, social calendars, influencer tie-ups, and community engagement for organic growth. 4. Team Leadership & Project Management: Lead a team of SEO analysts, paid media specialists, content creators, and graphic designers. Develop and assign project roadmaps, monitor KPIs, and ensure timely delivery of campaigns with maximum efficiency. Train, mentor, and upskill team members to keep up with algorithm and ad platform updates. 5. Reporting & Analytics: Create in-depth weekly/monthly performance reports and dashboards using Google Analytics 4 (GA4), Google Looker Studio, Tag Manager, Facebook Analytics , etc. Track attribution, customer journeys, and funnel performance to make data-driven decisions. A/B test creatives, landing pages, and audience segments to continuously improve campaign results. 6. Client Strategy & Communication (if agency-side): Understand brand objectives and propose tailored digital strategies. Conduct regular client meetings, QBRs (Quarterly Business Reviews), and pitch improvements. Collaborate with sales and business development teams for strategic input on proposals and case studies. Key Requirements: 4–5 years of experience in SEO, PPC, and SMM , with at least 1 years in a managerial or lead role. Proven success in managing large-scale campaigns with significant ROAS and ROI improvement. Deep knowledge of platform-specific ad ecosystems: Google Ads, Meta Ads, YouTube, Bing/Microsoft Ads, LinkedIn Ads, Twitter Ads Proficiency with SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console , and analytics platforms like GA4 and Looker Studio . Strong leadership, team coordination, and communication skills. Ability to handle multiple projects simultaneously with a focus on KPIs and deadlines. Preferred Qualifications: Google Ads Certification, Meta Blueprint Certification, HubSpot Digital Marketing Certification. Experience with both D2C and B2B digital marketing campaigns. Knowledge of affiliate marketing and influencer collaborations is a plus. What We Offer: Work on cutting-edge digital strategies for high-growth national and international brands. Dynamic and collaborative team culture with rapid learning opportunities. Access to premium digital tools and budgets. Competitive salary, performance bonuses, and professional growth plans. Job Type: Full-time Pay: ₹20,000.00 - ₹60,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person
Posted 2 weeks ago
8.0 years
2 - 4 Lacs
Calcutta
On-site
One of our client (FMCG Sector) is hiring Digital Marketing Manager (Amazon fulfillment Specialist role) Job Title: Senior Digital Marketing Manager – FMCG & Amazon Sales Specialist Location: Taratala Job Type: Full-time Experience: 8+ Years in Digital Marketing (preferably in FMCG sector) Key Responsibilities ● Amazon Marketing (Primary Focus): ○ Plan and execute PPC campaigns (Sponsored Products, Brands, Display) ○ Analyze ACoS, ROAS, and other KPIs to scale sales profitably ○ Optimize listings, content, and storefronts for better visibility and conversions ○ Coordinate with the design/content team for A+ content, deals, and promotions Performance Marketing (Secondary Focus): ● Plan and run Google Ads (Search, Shopping, Display, YouTube) ● Create and manage Meta (Facebook/Instagram) ad campaigns with focus on ROAS and CPA ● Track conversions using GA4, GTM, and attribution tools ● Manage remarketing and retargeting strategies Requirements ● 8+ years of hands-on experience in digital marketing with proven FMCG brand exposure ● Expertise in Amazon Seller Central & Amazon Ads Console ● Proficient in Meta Ads Manager, Google Ads, and Google Analytics ● Strong analytical and reporting skills (Excel, GA4, Amazon Reports) ● Self-driven and able to manage campaigns end-to-end without external agency support Job Type: Full-time Pay: ₹18,000.00 - ₹38,000.00 per month Application Question(s): How many years of Experience in Ecommerce Digital Marketing Manager Role? Do you exposure in Amazon Seller Central role? Do you have exposure in Amazon Ads Specialist role? Are you an Immediate Joiner? What is your Net In Hand Salary? What is your expected Salary? Work Location: In person
Posted 2 weeks ago
3.0 years
3 - 4 Lacs
India
On-site
Giftlaya is India’s fastest-growing gifting and event decoration platform, offering curated gifts, cakes, flowers, and premium decorations across 200+ cities. We are looking for a passionate Performance Marketing Executive to drive conversions through strategic digital ad campaigns. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook/Instagram Ads, and other digital channels. Manage budgets efficiently to maximize ROI and reduce CPL. Run retargeting, conversion, and lookalike campaigns with daily optimization. Monitor campaign performance, generate reports, and share insights for improvement. Coordinate with the content, graphics, and tech teams to align ad creatives and landing pages with campaign goals. Conduct A/B testing for creatives, audience sets, and ad copies. Stay updated with industry trends, new ad formats, and platform algorithm changes. Requirements: Proven experience in running ROI-focused campaigns on Meta and Google Ads. Strong analytical skills and proficiency in Google Analytics, Meta Business Manager, and Google Ads Manager. Understanding of CPC, CPA, ROAS, CTR, CPM, and conversion funnels. Hands-on experience with tools like Google Tag Manager, Hotjar, and SEMrush is a plus. Excellent communication and time-management skills. What You’ll Get: Opportunity to scale performance campaigns for a fast-growing brand. Exposure to high-budget campaigns across pan-India markets. Young, supportive, and fast-paced startup culture. Growth and learning opportunities in D2C marketing. Job Types: Full-time, Freelance Contract length: 12 months Pay: ₹25,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Flexible schedule Leave encashment Paid sick time Experience: Performance marketing: 3 years (Required) SEO: 1 year (Required) Digital marketing: 2 years (Required) Work Location: In person
Posted 2 weeks ago
3.0 - 5.0 years
5 - 7 Lacs
Jaipur
On-site
We are seeking a skilled Performance Marketer with 3-5 years of experience in driving sales conversions and generating leads through Meta platforms. The ideal candidate will have comprehensive expertise in Meta Ads, Google Ads, Google Tag Manager, Google Analytics, and related tools to optimize digital marketing campaigns. This role will focus on creating, managing, and optimizing high-impact campaigns to achieve measurable business outcomes. Key Duties: Campaign Management: Design, execute, and optimize performance marketing campaigns across Meta Ads (including all ad types: image, video, carousel, dynamic, etc.) and Google Ads (Search, Display, Video, Shopping, Performance Max, etc.) to drive conversions and leads. Lead Generation: Develop and implement strategies to maximize Meta leads through targeted campaigns, audience segmentation, and creative optimization. Analytics & Tracking: Utilize Google Analytics, Google Tag Manager, and event tracking to monitor campaign performance, set up conversion goals, and analyze user behavior. Catalog Management: Create and manage product catalogs for dynamic ads on Meta and Google platforms to enhance retargeting and conversion strategies. Optimization: Conduct A/B testing, analyze KPIs (CTR, CPC, CPA, ROAS), and optimize campaigns to improve performance and achieve business goals. Audience Targeting: Leverage Meta’s audience insights and Google’s targeting capabilities to build and refine audience segments for maximum campaign efficiency. Reporting: Generate detailed performance reports, provide actionable insights, and present recommendations to stakeholders. Collaboration: Work closely with creative, content, and sales teams to align campaigns with brand objectives and sales targets. Stay Updated: Keep abreast of the latest trends, tools, and best practices in digital advertising, including updates to Meta Ads, Google Ads, and analytics platforms. Qualifications and Skills: Bachelor’s degree in Marketing, Business, or a related field. 4-5 years of digital marketing experience, with a focus on performance marketing. Demonstrated success in overseeing paid advertising campaigns on multiple platforms. Proficiency in various tools including Google Analytics (GA4), Google Tag Manager, Looker Studio, Google Ads, Meta Ads, Quora Ads, Reddit Ads, Pinterest Ads, spreadsheets, and email marketing platforms. Strong analytical acumen for data interpretation and informed decision-making. Desirable Skills: Experience in e-commerce marketing, particularly within the art or creative sector. Knowledge of SEO, content marketing, and social media marketing. Familiarity with A/B testing and conversion rate optimization techniques. Strong problem-solving abilities and a creative mindset. About Rooftop Rooftop is a premier online learning platform in India that provides live art workshops and professionally curated art courses to a wide audience. The company is dedicated to democratizing Indian art by offering a variety of products and services such as paintings, art books, online courses by master artists, and DIY art kits. Their mission is to ignite creativity and bridge art enthusiasts with India's rich artistic heritage. At Rooftop, a culture of intense dedication and passion for creativity thrives, welcoming individuals who share a love for art and strive for excellence in their endeavors. Job Type: Full-time Pay: ₹500,000.00 - ₹700,000.00 per year Benefits: Provident Fund Schedule: Day shift Application Question(s): What is your current CTC? What is expected CTC? Work Location: In person
Posted 2 weeks ago
5.0 years
15 - 20 Lacs
Indore
On-site
Responsibilities: · Create and present monthly reports on team performance with KPI’s in executive meetings; · Lead marketing strategies and present them to clients · Create, set up, track and optimize campaigns on various platforms · Lead weekly status and working sessions with agency partners and ensure plans and KPIs are being delivered · Own campaign structure and setup to ensure accurate analytics and measurement are being captured · Provide ideas to boost marketing results · Manage digital advertising including search and display channels (PPC, programmatic display, retargeting social, etc) · Continuously improve the user experience · Manage social channels with the help of Demand Generation and Product Marketing Teams · Work in close partnership with Marketing Ops on a technical stack and vendors that return results · Work closely with the digital and design teams to produce visually appealing content and copy relevant and specific to each digital channel · Support strategy and implementation of account-based marketing tools, technologies, and platforms to deliver business objectives · Continuously analyze market trends and design to best practices · Build and enhance vendor relationships and stay abreast to new media tactics · Understand and influence the design of lead flow, pipeline generation, and marketing automation that will maximize the impact of your campaigns. Requirements: · Lead weekly status and working sessions with agency partners and ensure plans and KPIs are being delivered · Proven experience in PPC, paid social and content marketing · Own campaign structure and setup to ensure accurate analytics and measurement are being captured · Superb English communication and copywriting skills · Strong interpersonal skills; experience working across different teams to inform and produce content · Self-starter with a roll up your sleeves and figure it out spirit – we are a lean team and need people who thrive off a fast-paced environment · B2B marketing experience – preferably in information technology/SaaS space · Highly creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintain brand elevation · At least 5 Years Previous Experience · Knowledge and proven experience creating, executing and continually optimizing successful paid marketing campaigns · Ability to think creatively and work under tight deadlines · Sensitivity, tact and the ability to honor confidentiality · Strong knowledge of SEO and web optimization techniques · Initiative: Requires the drive to go above and beyond in order to improve or enhance job results. Job Type: Full-time Pay: ₹1,500,000.00 - ₹2,000,000.00 per year Schedule: Day shift Monday to Friday Work Location: In person
Posted 2 weeks ago
1.0 - 2.0 years
1 - 2 Lacs
India
On-site
Job Title: Ads Specialist / Paid Ads Executive Location: Patna Employment Type: Full-time Experience Required: 1 – 2 years About the Role: We are seeking a results-driven Ads Specialist to manage and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn , and others. You will play a key role in driving leads, sales, and brand visibility through effective ad strategies and performance analysis. Key Responsibilities: Plan, execute, and optimize paid ad campaigns across platforms (Google, Facebook, Instagram, LinkedIn, YouTube, etc.). Conduct keyword research, audience segmentation, and competitor analysis. Write compelling ad copy and collaborate with designers for high-converting creatives. Monitor campaign performance and continuously improve ROAS and conversion rates. Track KPIs such as CTR, CPC, CPA, and conversion rate; prepare performance reports. Set up retargeting, A/B testing, and conversion tracking through Google Tag Manager or Meta Pixel. Stay updated with platform policies, trends, and algorithm changes. Requirements: Proven experience in managing paid campaigns (Google Ads, Meta Ads, etc.). Familiarity with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics , SEMrush, or similar. Strong understanding of audience targeting, bidding strategies, and funnel-based advertising. Good analytical and reporting skills. Basic knowledge of landing page optimization and marketing funnels. Certification in Google Ads or Meta Blueprint is a plus. Preferred Skills: Experience in ad creatives or working with graphic designers. Knowledge of SEO is a bonus. How to Apply: Send your updated resume and campaign portfolio/case studies to hireme@dcode7.co.in with the subject line: Application for Ads Specialist Position or simply apply to the Job Post. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹22,000.00 per month Benefits: Health insurance Leave encashment Paid sick time Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Fraser Road Area, Patna, Bihar: Reliably commute or planning to relocate before starting work (Preferred) Experience: Google Ads: 1 year (Preferred) Meta ads: 1 year (Preferred) SEO: 1 year (Preferred) Keyword research: 1 year (Preferred) Work Location: In person
Posted 2 weeks ago
5.0 years
0 Lacs
Noida, Uttar Pradesh, India
On-site
About Traviyo: Traviyo is a leading travel tech platform providing CRM, itinerary builders, and automation tools to empower travel agencies worldwide. As we expand our reach, we're looking for a data-driven performance marketer who specializes in Google Ads optimization and has hands-on experience with Meta Ads to boost ROI and drive qualified leads. Job Summary: We’re hiring a performance-focused Google Ads & Meta Ads with 3–5 years of experience who can independently manage, scale, and optimize paid campaigns. You should be highly analytical, ROI-focused, and comfortable managing ad budgets in competitive markets. Key Responsibilities: Plan, launch, and optimize high-converting Google Ads campaigns (Search, Display, YouTube, and Remarketing). Set up and manage effective Meta Ads campaigns (Facebook & Instagram), including lookalike and retargeting strategies. Conduct deep keyword and audience research to identify growth opportunities. Continuously monitor campaign performance, adjusting bids, targeting, and creative to improve ROI and reduce cost-per-lead. Create, test, and optimize ad copy and visuals in collaboration with the content/design team. Implement and manage conversion tracking , UTM tagging , and analytics for both platforms. Prepare and present clear campaign performance reports, with insights and action plans. Stay current with the latest advertising trends, tools, and algorithm changes on both platforms. Requirements: 3–5 years of proven experience managing Google Ads and Meta Ads campaigns. Strong understanding of campaign structure, bidding strategies, quality score, and audience segmentation. Hands-on experience with Google Analytics , Google Tag Manager , and Meta Business Suite . Excellent optimization skills – with a track record of reducing CPL and increasing conversions. Google Ads and Meta Ads certification is a plus. Company: Traviyo Website: www.traviyo.com Location: F-17, Third floor, Sector 6, Noida Nearest metro station: Noida sector-15 Job Type: Full-Time Experience Level: 3 to 5 Years Salary: Between 30K to 50K Working Days : Monday to Saturday Working Timings : 10:00 Am to 7:00 Pm
Posted 2 weeks ago
5.0 years
0 - 0 Lacs
Ramesh Nagar H.O, Delhi, Delhi
On-site
Job Title: Performance Marketing Manager Location: Ramesh Nagar, Delhi Department: Marketing Experience: Minimum 5 years Type: Full-Time Job Summary: We are looking for a data-driven and strategic Performance Marketing Manager to lead our digital acquisition campaigns across multiple platforms. The ideal candidate will have at least 5 years of hands-on experience in planning, executing, optimizing, and reporting ROI-focused performance marketing strategies. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Facebook/Instagram, LinkedIn, YouTube, and programmatic networks. Manage large-scale paid media budgets and drive efficiency in CAC, ROAS, and LTV. Monitor, analyze, and report on KPIs and campaign performance with actionable insights. Develop A/B testing strategies across creatives, landing pages, and audience segments to enhance campaign performance. Collaborate with internal teams (design, content, tech) to ensure campaign alignment and execution excellence. Identify trends and insights, and optimize spend and performance based on data-driven decision-making. Leverage SEO, email marketing, and retargeting campaigns as part of a full-funnel performance strategy. Stay updated with industry trends and platform updates to keep campaigns innovative and competitive. Work with analytics tools (Google Analytics, Tag Manager, Data Studio) to track user behavior and optimize conversion paths. Key Requirements: Bachelor’s/Master’s degree in Marketing, Business, Communications, or related field. Minimum 5 years of hands-on experience in digital and performance marketing. Proven experience in managing 360-degree campaigns with significant budgets. Expertise in platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, Google Analytics, and related tools. Strong analytical mindset with proficiency in Excel, reporting dashboards, and data interpretation. Experience in using tools like SEMrush, Ahrefs, Google Tag Manager, Data Studio, HubSpot (optional). Excellent project management, communication, and collaboration skills. Ability to lead and mentor junior team members (if in a managerial role). Preferred Skills (Nice to Have): Experience in D2C, SaaS, or e-commerce verticals. Knowledge of CRM platforms and marketing automation tools. Familiarity with creative tools like Canva, Figma, or Adobe Suite for ad creatives. Understanding of attribution models, UTM tracking, and conversion rate optimization (CRO). Job Type: Full-time Pay: ₹60,000.00 - ₹80,000.00 per month Work Location: In person
Posted 2 weeks ago
5.0 years
0 Lacs
Gurugram, Haryana, India
On-site
About Learning Routes Learning Routes is a leading provider of educational solutions. We empower individuals and organizations with transformative learning experiences, leveraging data-driven strategies and innovative marketing to connect learners with opportunities. Role Overview We’re seeking a PPC Expert to design, execute, and optimize PPC campaigns across Google, Meta, and Bing. You'll help drive growth, engagement, and conversions for our education programs. Key Responsibilities PPC Campaign Strategy & Execution Plan and launch campaigns on Google Ads , Facebook & Instagram Ads , and Bing Ads . Conduct keyword research and competitor analysis to uncover high-value opportunities. Write and optimize compelling ad copy tailored to target personas. Collaborate with design/development teams to build conversion-optimized landing pages. Performance Tracking & Reporting Manage campaign performance via Google Analytics, Google Ads, Meta Ads Manager, and Bing interface. Monitor metrics: CTR, Quality Score, CPC, CPA, ROAS. Produce weekly/monthly performance reports highlighting actionable insights. Set up accurate conversion tracking and ensure proper attribution across platforms. Budget Management & Optimization Allocate and manage daily/monthly budgets across channels. Optimize bids (manual & automated) to maximize ROI and control CPA. Monitor spend and adjust to prevent budget waste. Continuous Optimization & A/B Testing Run ongoing A/B tests on creatives, copy, CTAs, and landing pages. Analyze test results and implement winning variants. Rotate campaigns and target new audience segments to maintain momentum. Market Research & Competitor Analysis Stay updated on PPC platform changes, including Google, Meta, and Bing algorithm updates. Analyze competitors to identify best practices and strategic opportunities. Test new tools or formats (e.g., retargeting, smart bidding, audience lists). Cross-Functional Collaboration Work with content and design teams to align messaging and creative assets. Coordinate with sales/lead-nurturing teams to ensure quality of leads and smooth hand-offs. Required Qualifications 3–5 years of hands-on PPC experience managing campaigns on Google Ads , Meta Ads , and Bing Ads . Proven track record of delivering high-ROI campaigns. Strong analytical skills—able to interpret data and optimize campaigns. Expertise in conversion tracking, attribution models, and campaign mechanics. Exceptional written communication—ability to craft persuasive ad copy. Preferred Skills & Certifications Google Ads Certification (Search, Display, Video). Certification or experience with Meta Ads (Facebook Blueprint). Proficiency in tools like Google Analytics , SEMrush , Tag Manager . Strong Excel skills for reporting and data-driven decision-making. Experience in education or ed-tech marketing is a plus. Familiarity with CRM systems (HubSpot, Salesforce) and retargeting strategies. Knowledge of basic SEO principles to complement PPC efforts.
Posted 2 weeks ago
3.0 years
0 Lacs
Noida, Uttar Pradesh, India
On-site
Job Title: Performance Marketing Specialist Location : Noida, Uttar Pradesh (On-site) Employment Type : Full-Time Industry : Advertising Services Experience Level : 1–3 years (preferred) Salary- 50,000- 60,000/month (Based on Skills and Interview) Number of Openings : 2 Contact : hr@havstrategy.com | +91 9211317088 Website : www.havstrategy.com Company Overview HavStrategy is a globally recognized, data-driven digital marketing agency committed to enhancing business growth through innovative strategies, comprehensive competitor analysis, and seamless execution. Since our inception in 2018, we have successfully led projects for over 200 national and international brands, including Diam beauty, Thou Beauty, BodyGO, Youngblud. Position Overview We are seeking a highly analytical and strategic Performance Marketing Specialist to join our growing team. This role requires a deep understanding of performance marketing, including the creation and management of campaigns across various digital platforms. The ideal candidate will have a strong track record of driving customer acquisition, optimize campaign performance, and delivering measurable ROI. Key Responsibilities Develop and execute a robust performance marketing strategy across digital platforms. Manage and optimize digital prospecting and remarketing campaigns, ensuring cost-effective acquisition. Allocate and manage marketing budgets across Google, Meta, and other channels to ensure efficient CAC and ROI. Create, launch, and manage Facebook and Google ad campaigns, including ad copywriting, creative direction, and headline testing. Plan and optimize performance-based campaigns to meet KPIs and conversion targets. Collaborate with internal teams to provide insights on funnel performance and suggest improvements. Continuously identify, test, and scale new channels and campaign strategies to maximize results. Analyze campaign performance through tracking KPIs and other relevant metrics daily and weekly. Conduct competitor research and monitor industry trends to remain ahead of the curve. Prepare and deliver weekly performance reports, providing actionable insights. Oversee all aspects of paid advertising, including planning, testing, optimization, retargeting, and reporting. Required Skills Digital Marketing Facebook Marketing Instagram Marketing Search Engine Marketing (SEM) Social Media Marketing Strong analytical and data interpretation skills Proficiency in performance analysis tools (Google Analytics, Meta Ads Manager, etc.) Preferred Qualifications Bachelor's degree in Marketing, Business, or a related field. 1–3 years of hands-on experience in performance marketing. Experience with ad creation, A/B testing, scaling, and retargeting strategies. Ability to work in a fast-paced, performance-driven environment. Excellent communication and project management skills. Why Join Us Collaborate with Renowned Beauty, Fashion, Lifestyle Brands: At HavStrategy, we've had the privilege of partnering with leading brands across various sectors. Hands-On Experience : Gain practical knowledge by actively participating in influencer marketing campaigns, from conceptualization to execution. This role offers a unique opportunity to understand the intricacies of digital marketing and brand collaboration. Mentorship and Growth : Benefit from direct mentorship by experienced professionals in the digital marketing industry. Our team is dedicated to fostering your growth, ensuring you acquire the skills and knowledge necessary for a successful career. Dynamic Work Environment : Join a vibrant and collaborative team that values creativity and innovation. At HavStrategy, we encourage fresh ideas and provide a supportive environment to bring them to life. Career Advancement Opportunities : High-performing interns may be considered for full-time positions upon successful completion of the internship, paving the way for a promising career in influencer marketing.
Posted 2 weeks ago
0.0 - 1.0 years
0 - 0 Lacs
Fraser Road Area, Patna, Bihar
On-site
Job Title: Ads Specialist / Paid Ads Executive Location: Patna Employment Type: Full-time Experience Required: 1 – 2 years About the Role: We are seeking a results-driven Ads Specialist to manage and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn , and others. You will play a key role in driving leads, sales, and brand visibility through effective ad strategies and performance analysis. Key Responsibilities: Plan, execute, and optimize paid ad campaigns across platforms (Google, Facebook, Instagram, LinkedIn, YouTube, etc.). Conduct keyword research, audience segmentation, and competitor analysis. Write compelling ad copy and collaborate with designers for high-converting creatives. Monitor campaign performance and continuously improve ROAS and conversion rates. Track KPIs such as CTR, CPC, CPA, and conversion rate; prepare performance reports. Set up retargeting, A/B testing, and conversion tracking through Google Tag Manager or Meta Pixel. Stay updated with platform policies, trends, and algorithm changes. Requirements: Proven experience in managing paid campaigns (Google Ads, Meta Ads, etc.). Familiarity with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics , SEMrush, or similar. Strong understanding of audience targeting, bidding strategies, and funnel-based advertising. Good analytical and reporting skills. Basic knowledge of landing page optimization and marketing funnels. Certification in Google Ads or Meta Blueprint is a plus. Preferred Skills: Experience in ad creatives or working with graphic designers. Knowledge of SEO is a bonus. How to Apply: Send your updated resume and campaign portfolio/case studies to hireme@dcode7.co.in with the subject line: Application for Ads Specialist Position or simply apply to the Job Post. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹22,000.00 per month Benefits: Health insurance Leave encashment Paid sick time Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Fraser Road Area, Patna, Bihar: Reliably commute or planning to relocate before starting work (Preferred) Experience: Google Ads: 1 year (Preferred) Meta ads: 1 year (Preferred) SEO: 1 year (Preferred) Keyword research: 1 year (Preferred) Work Location: In person
Posted 2 weeks ago
2.0 - 4.0 years
0 Lacs
Kochi, Kerala, India
Remote
Read this carefully before applying. We are hiring for a serious, result-oriented position. This role is not for coordinators. We need someone with strong execution skills, real experience in digital marketing, and the ability to take full ownership of growth. Job Title: Growth & Performance Marketing Manager Location: Kochi or Remote Type: Full-Time Start: Immediate Joiner Preferred About the Role Alluring Monks is hiring a Growth & Performance Marketing Manager to lead digital growth for a premium D2C fashion and lifestyle brand targeting both Indian and international markets. The ideal candidate will manage performance marketing campaigns, SEO execution, social media growth, and WhatsApp marketing. This is a high-accountability role that requires clear strategy, deep knowledge, and hands-on performance management. Key Responsibilities Performance Marketing (Meta, Google, WhatsApp) Plan, execute, and scale paid ad campaigns on Meta Ads Manager and Google Ads Segment audiences for India and global markets Manage catalog, retargeting, conversion, and awareness campaigns Monitor and optimize ROAS, CAC, CTR, CPL, and overall funnel performance Set up WhatsApp campaigns through Meta Business Suite and manage broadcast flows Deliver weekly performance reports with actionable insights SEO Management (India and Global Shopify Sites) Conduct full technical and on-page SEO execution for both sites Handle keyword research, meta optimizations, alt tags, schema, internal linking Optimize product pages, category pages, and collections Track rankings, indexing, backlink building, and site speed metrics Integrate and manage GA4 and Search Console for reporting and improvement Social Media Growth (Organic and Paid) Create and manage a consistent content plan for engagement and community building Align social media activity with ad campaigns and growth objectives Analyze timing, hashtags, content formats, and engagement strategies Work closely with creative team to develop content in sync with brand language Track performance metrics across organic reach, saves, shares, and quality of followers AI Tools and Automation Use AI tools like ChatGPT, Midjourney, Copy.ai, Metricool, or Notion for workflow efficiency Understand how to use automation and scheduling tools for publishing and planning Familiarity with data visualization tools like Google Looker Studio is a plus Qualifications and Experience Required Bachelor’s degree in Marketing, Digital Media, or a related field Minimum 2 to 4 years of performance marketing experience in Meta and Google campaigns Experience managing SEO and paid growth for Shopify websites Prior experience with WhatsApp marketing using Meta Business tools Strong knowledge of Google Analytics 4, Search Console, Semrush, Ahrefs, or similar tools Must have experience working with both Indian and international markets Strong understanding of organic social media planning and execution Compensation INR 25,000 to 40,000 per month Only apply if you have hands-on experience in running and optimizing campaigns, SEO implementation, and managing full-funnel digital growth. We are looking for someone who can take complete ownership and deliver clear, measurable results.
Posted 2 weeks ago
0.0 - 3.0 years
0 Lacs
Kasarwadi, Pune, Maharashtra
On-site
Experience Required: 3 to 5 Years About the Role: We are looking for a Senior Performance Marketer with strong expertise in Google Ads, Meta (Facebook/Instagram) Ads, and complete knowledge of digital marketing strategies and performance funnels. You will be responsible for strategizing, executing, optimizing, and scaling paid marketing campaigns across platforms with a clear focus on ROI, CPL, and conversion metrics. Key Responsibilities: Plan, execute, and optimize performance campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) Manage end-to-end funnel: ad creation, audience targeting, landing pages, conversion tracking, retargeting, and performance analysis Run data-driven experiments to improve CAC, ROAS, CTR, CPL, and engagement Monitor, analyze, and report campaign performance using Google Analytics, GA4, Meta Ads Manager, and other tools Drive A/B testing of creatives, headlines, landing pages, and CTAs to optimize conversions Collaborate with content, design, and web teams to develop high-performing marketing assets Identify growth opportunities and scaling potential for each campaign Create detailed weekly/monthly reports with actionable insights for management Stay updated with the latest trends and algorithm changes in performance marketing Key Requirements: 3–5 years of hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Strong knowledge of Google Tag Manager (GTM), Pixel, Events Setup, Conversion Tracking Proven track record in performance marketing with measurable ROAS and conversions Solid understanding of full-funnel marketing, landing page optimization, and remarketing Experience in managing budgets efficiently and scaling campaigns profitably Excellent analytical skills and proficiency in tools like Google Analytics, Excel, Looker Studio (formerly Data Studio) Experience with lead generation and eCommerce performance campaigns is a plus Ability to manage multiple projects, team collaboration, and reporting effectively Google and Facebook certifications are a plus Perks & Benefits: Competitive salary based on experience Performance bonuses and growth incentives Opportunity to lead digital strategy for exciting brands A fast-paced and collaborative work environment Learning opportunities and access to premium marketing tools Job Type: Full-time Pay: From ₹30,000.00 per month Ability to commute/relocate: Kasarwadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred) Experience: Digital marketing: 3 years (Required) Work Location: In person Expected Start Date: 17/07/2025
Posted 2 weeks ago
10.0 years
0 Lacs
Pune, Maharashtra, India
Remote
Job Title: Senior Meta Ads Specialist (Part-Time, Remote) Location: Remote (Work from Home) Department: Digital Marketing Reports To: Head of Marketing Employment Type: Part-Time (Flexible Hours) About the Company: We are a fast-growing digital-first company dedicated to delivering high-impact marketing solutions for brands across various industries. Our team values creativity, data-driven strategies, and a passion for performance. As we expand our digital presence, we are looking for an experienced Meta Ads Specialist to join us part-time and help scale our campaigns on Facebook, Instagram, and the Meta ecosystem. Job Summary: We are seeking a Senior Meta Ads Specialist with 10+ years of hands-on experience in planning, launching, and optimizing Meta (Facebook & Instagram) ad campaigns. This role requires strategic thinking, expert-level platform knowledge, and a results-driven mindset. The ideal candidate will be responsible for managing and scaling paid social campaigns, analyzing performance data, and driving ROI in a remote, part-time setting. Key Responsibilities: Develop and execute high-converting Meta Ads strategies for lead generation, e-commerce sales, and brand awareness. Create, manage, and optimize Facebook and Instagram ad campaigns (both prospecting and retargeting). Conduct A/B testing on creatives, audiences, and bidding strategies. Analyze campaign performance regularly and deliver actionable insights. Collaborate with the design and content team to ensure ad creatives align with performance goals. Manage ad budgets efficiently, ensuring cost-effective delivery. Stay updated with the latest Meta Ads trends, tools, algorithm changes, and best practices. Provide clear and concise performance reports and recommendations for improvement. Required Qualifications: Minimum 10 years of experience specifically in Meta Ads (Facebook/Instagram). Proven success managing 6- to 7-figure monthly ad budgets. Strong understanding of Meta Business Suite, Events Manager, Pixel setup, and Custom Conversions. Deep knowledge of lookalike audiences, funnel building, and retargeting strategies. Familiarity with Google Analytics, UTM tracking, and performance attribution models. Experience across diverse industries (e-commerce, SaaS, D2C, B2B) is a plus. Preferred Qualifications (Nice to Have): Meta Blueprint Certification Experience with landing page A/B testing tools (e.g., Unbounce, Instapage) Understanding of Google Ads, LinkedIn Ads, or omnichannel strategies Key Skills: Strategic campaign planning ROAS and CPL optimization Data analysis and reporting Funnel mapping and audience segmentation Salary & Benefits: Competitive part-time pay (hourly or monthly retainer based on experience) Performance-based incentives Flexible working hours Remote work environment Opportunity to lead paid campaigns for global brands Working Hours & Schedule: Part-Time: 12–14 hours/week (flexible schedule) Fully Remote (Work from Home) Drop your resume on hr@osumare.in / whatsapp your resume on 9604153943 Responsibilities [Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.] Example: Determine and develop user requirements for systems in production, to ensure maximum usability Qualifications [Some qualifications you may want to include are Skills, Education, Experience, or Certifications.] Example: Excellent verbal and written communication skills
Posted 2 weeks ago
1.0 - 31.0 years
1 - 3 Lacs
Odhav, Ahmedabad
On-site
Job Title: Digital Marketing & SEO SpecialistLocation: Ahmedabad (On-site) Company: Cyphon Type: Full-time Experience: 1–3 years Salary: Based on experience Job Overview:Cyphon is hiring a skilled Digital Marketing & SEO Specialist to lead online growth strategies. You’ll handle SEO, run ad campaigns, manage social media, and optimize our web presence to generate leads and increase brand visibility. Key Responsibilities:Execute on-page & off-page SEO strategies Manage Google & Meta ad campaigns (PPC, retargeting) Conduct keyword research & competitor analysis Track performance via Google Analytics, Search Console, etc. Coordinate content for blogs, landing pages, and social media Optimize website speed, structure & usability Requirements:1–3 years of experience in SEO & digital marketing Proficient in Google Ads, SEO tools (Ahrefs, SEMrush, etc.) Knowledge of WordPress & basic design (Canva/Photoshop) Strong analytical and communication skills 📞 Apply Now: +91 96385 34274
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
kolkata, west bengal
On-site
As a skilled Digital Marketing Specialist, you will be responsible for developing and implementing performance-driven paid media strategies that align with the business objectives. Your role will involve conducting thorough audience research, competitor analysis, and digital funnel mapping to enhance campaign effectiveness. Additionally, you will be tasked with forecasting campaign budgets, performance metrics, ROI, and growth projections. In the realm of campaign management, you will play a pivotal role in planning, launching, and overseeing ad campaigns across various platforms including Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Conversion, App Install), and Twitter/X Ads (Website Clicks, Engagement, Follower Growth). Your collaboration with creative and content teams will be essential in developing high-performing ad creatives and compelling copy that resonate with the target audience. A core aspect of your responsibilities will revolve around optimization and performance tracking. You will continuously monitor campaign metrics such as CPC, CTR, CPL, ROAS, and CAC, implementing daily optimizations to enhance campaign performance. A/B testing for creatives, audience segments, ad placements, and landing pages will be integral to refining strategies. Moreover, you will be expected to set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. The ideal candidate for this role must possess hands-on experience with Google Ads, Meta Ads, and Twitter/X Ads, along with a deep understanding of digital marketing funnels and key metrics such as CAC, ROAS, CPL, and LTV. Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager is essential for effective campaign management. A daily campaign optimization mindset coupled with strong analytical rigor will be paramount to success in this position. Desired skills for this role include proven experience in managing paid campaigns across multiple platforms, strong knowledge of lead generation, retargeting, and audience segmentation, as well as familiarity with UTM tagging, GA4 setup, and attribution models. Proficiency in Excel/Google Sheets for campaign analysis and reporting is also advantageous. While not mandatory, experience in EdTech or FinTech domains, the ability to brief design teams effectively, familiarity with Google UAC and Meta App Install campaigns, basic creative editing skills, exposure to programmatic platforms, influencer or affiliate campaigns, and a basic understanding of SEO, email marketing, and organic social strategies would be considered advantageous. Additional skills such as strong data analysis capabilities, the ability to create insightful performance reports and present them to internal stakeholders will further complement your role as a Digital Marketing Specialist. This is a full-time position with benefits including health insurance and provident fund, and a day shift schedule. The work location is in person.,
Posted 2 weeks ago
0 years
0 Lacs
New Delhi, Delhi, India
On-site
As a D2C Media Buyer, you will be responsible for the strategic planning, execution, and optimization of paid media campaigns primarily on Meta (Facebook & Instagram) and Google Ads platforms to drive customer acquisition, revenue, and profitable growth for our D2C brand. You will be a key player in managing significant advertising budgets, analyzing performance data, and identifying new opportunities to maximize our Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) efficiency. Key Responsibilities: Campaign Strategy & Planning: Develop and implement data-driven paid media strategies for Meta (Facebook, Instagram, Audience Network) and Google Ads (Search, Shopping, Display, YouTube) that align with D2C business objectives (e.g., ROAS, CAC, AOV, LTV). Conduct in-depth audience research, competitive analysis, and keyword research to identify targeting opportunities and inform campaign structure. Work closely with the marketing team to align media strategies with overall brand campaigns, product launches, and promotional calendars. Campaign Execution & Optimization: Set up, launch, and manage campaigns, ad sets/ad groups, and ads across Meta Ads Manager and Google Ads platforms. Continuously monitor campaign performance, identify trends, and implement daily optimizations to bids, budgets, targeting, ad copy, and creative to improve key metrics. Perform A/B testing on various elements including ad creatives, headlines, descriptions, calls-to-action, and landing pages to identify winning combinations. Manage and allocate significant advertising budgets effectively to achieve maximum ROI. Implement retargeting and remarketing strategies to nurture leads and convert high-intent users. Performance Analysis & Reporting: Analyze campaign data rigorously using Google Analytics, Meta Ads Manager, Google Ads, and other relevant attribution tools. Generate comprehensive weekly and monthly performance reports, highlighting key insights, trends, and actionable recommendations for improvement. Communicate campaign performance and strategic recommendations clearly and concisely to stakeholders. Forecast campaign performance and budget requirements based on historical data and market trends. Creative & Landing Page Collaboration: Collaborate with the creative team to develop high-performing ad creatives (static images, videos, carousels) and compelling ad copy that resonates with target audiences. Provide data-backed feedback to the creative team on ad performance and recommend creative iterations. Work with the web development/product team to ensure landing pages are optimized for conversions and provide a seamless user experience. Market & Platform Expertise: Stay up-to-date with the latest updates, features, and best practices on Meta and Google advertising platforms. Research and evaluate new advertising formats, targeting options, and testing methodologies to maintain a competitive edge. Monitor competitor advertising activities and identify opportunities or threats. To apply, send your CV at hr@epigrowwglobal.com
Posted 2 weeks ago
2.0 - 3.0 years
3 - 3 Lacs
Bengaluru
Hybrid
Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+ , retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding Heavy) Implement Meta Pixel, Meta Conversions API (CAPI) , GA4 , and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs , external IDs , and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid , JavaScript , and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog . Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner , not just an executor. Build India's next D2C success brand with a fast-moving founder. Work where performance > politics , and data > drama. Incentives tied directly to ROAS and revenue — your work is rewarded .
Posted 2 weeks ago
0.0 years
0 - 0 Lacs
Jayanagar, Bengaluru, Karnataka
On-site
Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+, retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding) Implement Meta Pixel, Meta Conversions API (CAPI), GA4, and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs, external IDs, and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid, JavaScript, and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog. Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner, not just an executor. Build India's next D2C success brand with a fast-moving founder. . Incentives tied directly to ROAS and revenue — your work is rewarded. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Ability to commute/relocate: Jayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Have own Laptop What's your notice period? Which of these have you implemented directly (without an agency)? a) Meta Pixel Setup b) Meta Conversions API (CAPI) c) Google Tag Manager (GTM) d) GA4 Enhanced Ecommerce e) I’ve worked with an agency, not hands-on Are you comfortable editing Shopify Liquid or JavaScript for ad/event tracking? a) Yes, I’ve done it myself b) Yes, with some help c) No, but willing to learn d) No experience What is the best ROAS you have achieved on Meta or Google Ads? a) 1x – 2x b) 2x – 3x c) 3x – 5x d) 5x or higher e) I’ve not run ads directly Willingness to travel: 50% (Preferred) Work Location: In person Application Deadline: 20/07/2025
Posted 2 weeks ago
0.0 years
0 - 0 Lacs
Bengaluru, Karnataka
On-site
Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+, retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding) Implement Meta Pixel, Meta Conversions API (CAPI), GA4, and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs, external IDs, and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid, JavaScript, and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog. Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner, not just an executor. Build India's next D2C success brand with a fast-moving founder. . Incentives tied directly to ROAS and revenue — your work is rewarded. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Ability to commute/relocate: Jayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Have own Laptop What's your notice period? Which of these have you implemented directly (without an agency)? a) Meta Pixel Setup b) Meta Conversions API (CAPI) c) Google Tag Manager (GTM) d) GA4 Enhanced Ecommerce e) I’ve worked with an agency, not hands-on Are you comfortable editing Shopify Liquid or JavaScript for ad/event tracking? a) Yes, I’ve done it myself b) Yes, with some help c) No, but willing to learn d) No experience What is the best ROAS you have achieved on Meta or Google Ads? a) 1x – 2x b) 2x – 3x c) 3x – 5x d) 5x or higher e) I’ve not run ads directly Willingness to travel: 50% (Preferred) Work Location: In person Application Deadline: 20/07/2025
Posted 2 weeks ago
0 years
2 - 6 Lacs
India
On-site
Join us as a Paid Ads Specialist (Meta) and play a pivotal role in shaping our brand's online presence through strategic paid advertising campaigns! In this dynamic position, you'll be the architect behind our paid advertising strategy on Meta's platforms, including Facebook, Instagram, and Messenger. Your expertise will be instrumental in reaching and engaging our target audience effectively. Your daily responsibilities will include crafting compelling ad copies and visuals that resonate with our audience, optimizing ad campaigns to maximize ROI, and staying ahead of industry trends to capitalize on new advertising opportunities. If you thrive in a fast-paced environment, are passionate about digital marketing, and enjoy driving measurable results through paid advertising, we'd love to have you on board as our Paid Ads Specialist (Meta)! In this role, you will: Develop and implement paid advertising strategies on Meta platforms. Create and launch targeted ads on Meta platforms to reach specific audience segments. Conduct keyword research and manage bid strategies to maximize ROI. Monitor and analyze campaign performance metrics to optimize ads for better results. Collaborate with the sales team to align ad campaigns with lead generation and conversion goals. Collaborate with the marketing team to align ad strategies with overall marketing goals. Coordinate with design and content teams to create engaging ad visuals and copy. Stay updated on industry trends and platform changes to adjust strategies accordingly. Implement retargeting strategies to maximize conversions and increase ROI. A/B test ad creatives, copy, and targeting to improve campaign performance. Provide regular reports on campaign performance and make data-driven recommendations for improvements. Optimize ad budgets and bidding strategies to ensure cost-effective campaigns. Ensure ad campaigns comply with Meta advertising policies and guidelines. Continuously assess and refine audience targeting to improve ad performance. Stay informed about new advertising features and tools on Meta platforms and test their effectiveness. Your impact: Increased click-through rate (CTR) on Meta ads within the first three months. Decreased cost per acquisition (CPA) while maintaining or increasing conversion rates. Achieved a return on ad spend (ROAS) target for Meta ad campaigns. Improved ad relevance scores on Meta platforms. Increased conversion rates from Meta ads within the first six months. Generated a minimum number of leads/sales per month through Meta ad campaigns. Scaled up ad campaigns based on performance data to increase reach and engagement. Essential skills and requirements: Bachelor's degree in Marketing, Advertising, or related field. Proven experience managing Meta advertising campaigns for diverse clients. In-depth knowledge of Meta advertising platform tools and features. Strong analytical skills with the ability to interpret campaign performance data. Proficiency in keyword research and bid management for Meta ads. Strong understanding of digital marketing principles and best practices. Excellent communication and collaboration skills. Ability to work effectively in a fast-paced, dynamic environment. Detail-oriented with a focus on optimizing ad performance. Certifications in Meta advertising would be a plus. Experience with other paid advertising platforms such as Google Ads or LinkedIn Ads. The character we’re looking for: Analytical Ace: Strong skills in interpreting campaign data. Conversion Champion: Focuses on improving conversion rates consistently. ROI Master: Achieves and exceeds the return on ad spend goals. Engagement Expert: Enhances brand visibility and engagement. Targeting Strategist: Optimizes targeting for maximum ad impact. Performance Prodigy: Scales campaigns based on performance metrics. Creative Visionary: Develops compelling ad creatives. Job Types: Full-time, Permanent, Fresher Pay: ₹20,000.00 - ₹50,000.00 per month Benefits: Cell phone reimbursement Food provided Health insurance Paid sick time Paid time off Provident Fund Work Location: In person
Posted 2 weeks ago
8.0 years
8 - 10 Lacs
India
On-site
Job Overview : As the Marketing Manager, you will lead the strategy, execution, and optimization of all paid marketing efforts across a variety of digital platforms, including Google Ads, Facebook, Instagram, LinkedIn, programmatic advertising, and more. You will be responsible for delivering high-impact campaigns that drive customer acquisition, revenue, and brand awareness. You will work closely with senior leadership, cross-functional teams, and external partners to achieve business goals and continuously improve marketing performance. Key Responsibilities : Strategic Planning & Campaign Management : Develop and lead the overall paid marketing strategy to drive key performance metrics such as ROI, CPA, and customer acquisition. Oversee and manage campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other platforms to ensure maximum effectiveness. Conduct in-depth audience segmentation and targeting to ensure campaigns reach the right customers at the right time. Optimization & Performance Analysis : Continuously analyze and optimize campaigns using data-driven insights to improve performance and meet KPIs. Monitor and adjust bids, targeting, and ad creatives for maximum performance. Use A/B testing and multivariate testing strategies to determine the most effective messaging and creative formats. Team Leadership & Collaboration : Lead, mentor, and support junior team members in developing their paid marketing skills and understanding of digital advertising strategies. Collaborate with the creative, content, and data teams to develop high-performing ad creatives, landing pages, and copy. Work closely with the product and sales teams to align marketing strategies with overall business objectives. Budget & Resource Management : Own and manage the paid marketing budget, ensuring cost efficiency while achieving key performance metrics. Allocate resources effectively to maximize ROI and ensure that spending is aligned with the company’s goals and objectives. Advanced Analytics & Reporting : Lead the creation and presentation of detailed performance reports to senior leadership and stakeholders. Use advanced analytics tools (Google Analytics, Ads Manager, and custom dashboards) to generate actionable insights and strategic recommendations. Regularly provide performance updates and implement recommendations for continuous improvement. Market & Industry Trend Leadership : Stay current on the latest trends, tools, and best practices in digital marketing, including emerging paid advertising platforms and technologies. Conduct competitive analysis to ensure campaigns are optimized for industry-leading performance. Qualifications : Bachelor’s degree in Marketing, Business, or related field. Master’s degree preferred. 8+ years of experience managing and optimizing paid media campaigns (PPC, paid social, display, programmatic, etc.) for a range of industries or clients. Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other major digital advertising platforms. Proficiency with analytics tools like Google Analytics, Google Tag Manager, SEMrush, and other reporting platforms. Strong understanding of paid marketing metrics and KPIs, with a proven track record of driving results. Experience with advanced campaign optimization techniques, such as retargeting, lookalike audiences, and conversion rate optimization. Excellent leadership and team management skills, with the ability to work cross-functionally. Strong communication skills, both written and verbal, and the ability to present findings to senior management. Job Type: Full-time Pay: ₹800,000.00 - ₹1,000,000.00 per year Benefits: Paid sick time Application Question(s): How much experience do you have in meta and google ads ? Education: Bachelor's (Required) Work Location: In person
Posted 2 weeks ago
0 years
0 Lacs
Gurugram, Haryana, India
Remote
Paid internship opportunity. Not remote. Apply only if you aren't currently enrolled into a full-time study program, and/or can join full-time after the internship period of 3 months. Stipend: upto ₹25k/month Quick summary You'll work on and learn stuff related to performance marketing, content marketing, SEO, community-led growth You'll learn how to use AI in different marketing functions You'll work directly with folks who have led growth for unicorn startups in India You're expected to bring hunger, hustle and human creativity to the table Fill up the application form religiously. Use AI if you have to - just that we've already hired chatGPT and 5 other assistants. Looking for humans for this one. ----------------------- About Us: We're building a marketing company (or maybe an experiment lab). We build audiences in different niches via online communities and micro SaaS tools, alongside, we also provide growth marketing services to relevant startups. About You: You have a knack for all things content (which is the heart of all things marketing). You live and breathe social media and know how the algorithms work very well (only 2nd to Zuck). You want to build a career in Digital Marketing and wish to learn from those who have led growth for Unicorns. You are a budding social media creator yourself (consider yourself almost hired). Responsibilities: Social Media: Develop and execute social media strategies across various platforms, including content creation, scheduling, community engagement, and performance analysis. Think eye-catching visuals, compelling copy, and staying on top of the latest trends. Content Creation: Produce high-quality, engaging short-form video content (Reels, TikToks, etc.) from ideation to filming and editing. Bring your creative vision to life! Paid Advertising: Assist in managing and optimizing Meta ad campaigns, including audience targeting, ad copy testing, and performance tracking. Gain hands-on experience in paid social advertising. Community Building: Engage, grow, and manage online communities, fostering a positive and interactive environment. Help us create a space where our users feel valued and connected. WhatsApp Marketing: Implement and manage WhatsApp retargeting campaigns, crafting personalized messages and driving conversions. Data Analysis & Reporting: Track key performance indicators (KPIs) and provide regular reports on campaign performance, identifying areas for improvement and optimization. Qualifications: Familiarity with social media platforms (Instagram, Facebook, TikTok, etc.) and their best practices. Experience with image and video editing softwares is a plus. Basic understanding of Meta Ads Manager and WhatsApp Business is a plus. Excellent communication skills. Strong analytical and problem-solving abilities. What We Offer: Paid internship with competitive compensation. Opportunity to gain hands-on experience in a fast-paced environment. Mentorship and guidance from experienced marketing professionals who have been there done that. Exposure to a wide range of marketing activities and strategies. Flexible, primarily remote work environment with occasional in-person meetups (2-3 times a month) in Gurugram.
Posted 2 weeks ago
0 years
0 Lacs
Mohali
On-site
Job Title: Digital Marketing Intern – Meta Ads Focus (Performance-Based Incentives) Location: On-site Duration: 3-6 Months Type: Internship Stipend: Performance-Based Incentives About the Company We are a growing digital marketing and consulting firm committed to helping businesses scale through performance-driven campaigns and growth strategies. Our team works across multiple industries, managing paid campaigns with real client budgets and delivering tangible results. We're looking for a Digital Marketing Intern who is eager to learn and contribute to Meta (Facebook & Instagram) advertising. This is a hands-on opportunity to gain practical experience with performance marketing in a collaborative environment. Key Responsibilities Assist in planning, launching, and managing Meta (Facebook & Instagram) ad campaigns. Conduct audience research, market analysis, and competitor ad benchmarking. Write engaging ad copy and coordinate with designers for visual creatives. Monitor, analyze, and report on campaign performance (CTR, CPC, ROAS, CPA). Conduct A/B testing on creatives, headlines, targeting, and placement. Support the creation of retargeting and lookalike audience segments. Stay up to date with Meta Ads Manager tools, trends, and policy changes. Collaborate with content and marketing teams to align ad strategy with business goals. Document performance insights, test results, and learning outcomes for internal use. What You’ll Learn End-to-end Meta Ads campaign management. Best practices in ad targeting, budgeting, and bidding strategies. How to use Meta Business Suite and Ads Manager effectively. Real-world campaign optimization techniques to maximize ROI. The connection between paid traffic, landing pages, and conversion funnels. Data-driven decision-making using campaign analytics. Ideal Candidate Profile Basic understanding of digital marketing principles. Familiarity with Meta Ads Manager is a plus, but not mandatory. Strong interest in paid marketing, analytics, and ad strategy. Creative thinker with solid writing and copy skills. Comfortable working with numbers, data, and spreadsheets. Self-motivated, detail-oriented, and eager to experiment and learn. Good communication and teamwork skills. Perks & Benefits Performance-Based Stipend Internship Certificate & Letter of Recommendation Real client project experience with live campaigns Portfolio development with campaign reports and ad snapshots Mentorship from experienced digital marketers Priority consideration for full-time positions after internship Who Should Apply? Students, fresh graduates, or early-career professionals looking to break into digital marketing. Individuals with a strong desire to work in paid media, analytics, or performance marketing. Candidates who want to build real-world marketing skills and a portfolio that stands out. Job Type: Internship Contract length: 6 months Pay: From ₹1,000.00 per month Schedule: Day shift Morning shift Work Location: In person
Posted 2 weeks ago
Upload Resume
Drag or click to upload
Your data is secure with us, protected by advanced encryption.
Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.
We have sent an OTP to your contact. Please enter it below to verify.
Accenture
39581 Jobs | Dublin
Wipro
19070 Jobs | Bengaluru
Accenture in India
14409 Jobs | Dublin 2
EY
14248 Jobs | London
Uplers
10536 Jobs | Ahmedabad
Amazon
10262 Jobs | Seattle,WA
IBM
9120 Jobs | Armonk
Oracle
8925 Jobs | Redwood City
Capgemini
7500 Jobs | Paris,France
Virtusa
7132 Jobs | Southborough