Performance Marketing Specialist (1 + Year of Experience)

Responsibilities Growth & Marketing (Outcome Driven)

• Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS.
• Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC.
• Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA.
• Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics.
• Identify opportunities to scale Advantage+, retargeting, and segmented prospecting campaigns.

Technical & Tracking (Coding)

• Implement Meta Pixel, Meta Conversions API (CAPI), GA4, and GTM-based event tracking with complete deduplication.
• Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc.
• Customize Shopify themes (Dawn/OS 2.0) to inject event IDs, external IDs, and schema without layout issues.
• Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers.
• Troubleshoot tracking issues and attribution mismatches between browser and server-side events.

Must-Have Skills

• 2+ years running Meta & Google Ads with proven ROAS.
• Shopify, GA4, GTM, and CAPI implementation experience.
• Ability to write and debug Shopify Liquid, JavaScript, and handle JSON events.
• Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off.
• Must own a laptop and be available full-time in hybrid setup (Bangalore preferred).

Bonus Points If You Have

• Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari).
• Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows.
• Shopify feed management experience for Google Shopping + Meta Catalog.
• Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale.

Why Join Layas Marts?

• Be the revenue owner, not just an executor.
• Build India's next D2C success brand with a fast-moving founder. .
• Incentives tied directly to ROAS and revenue — your work is rewarded.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Jayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Have own Laptop
• What's your notice period?
• Which of these have you implemented directly (without an agency)?

a) Meta Pixel Setup
b) Meta Conversions API (CAPI)c) Google Tag Manager (GTM)d) GA4 Enhanced Ecommercee) I’ve worked with an agency, not hands-on

• Are you comfortable editing Shopify Liquid or JavaScript for ad/event tracking?

a) Yes, I’ve done it myself
b) Yes, with some helpc) No, but willing to learnd) No experience

• What is the best ROAS you have achieved on Meta or Google Ads?

a) 1x – 2x
b) 2x – 3xc) 3x – 5xd) 5x or highere) I’ve not run ads directly

Willingness to travel:

• 50% (Preferred)

Work Location: In person

Application Deadline: 20/07/2025