Regional Sales Manager

6 - 11 years

4 - 9 Lacs

Posted:1 month ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Sales Strategy & Target Achievement

  • Achieve primary and secondary sales targets for perfumes in the region
  • Design & execute regional sales plans in alignment with company objectives
  • Monitor sales KPIs: Volume, Value, Distribution, Market Share

Team Management

  • Lead a team of ASMs, Sales Officers, and Promoters
  • Set monthly/quarterly targets, review performance, and coach team
  • Recruit, train, and motivate the regional sales team

Distributor & Trade Management

  • Appoint, manage & review performance of distributors/SS
  • Ensure proper stock, billing hygiene & credit discipline
  • Improve outlet coverage, visibility, and merchandising standards
  • Implement trade schemes and promotions effectively

Trade

  • Drive listing & activation in General trade .
  • Manage local beauty stores, chemists, general trade, or departmental stores
  • Monitor off-take and implement in-store promotions

Market Intelligence & Reporting

  • Track competitor activity and suggest strategic responses
  • Analyze region-wise sales trends and consumer behavior
  • Submit timely MIS, market feedback, and sales forecasts

Activation & Branding Support

  • Work closely with Marketing to support regional launches, sampling, and events
  • Ensure visibility via POS materials, branding, and promoter performance

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