Regional Marketing Manager

Regional Marketing Manager-HO & SUPPORT-Marketing HO

• Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Management

• BTL / Lead Generation Engagements

  : Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.

• Tracking of Output:

  Tracking output of lead generation engagements done for Sales and Branch Banking Channel.
• To align marketing initiatives with the overall regions monthly business plan and execute marketing activation plan for the month for the region.

• Vendor Relationship Management :

  To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors

• Brand Visibility Initiatives

  : Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation

• Corporate Salary / NRI Banking / Privy League / Asset Products

  : Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.

• MIS Reporting:

  Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken

• Small to Mid to Large Scale Events for Existing Customers / Prospects

  & Reward & Recognition Programs for Employees

  : Design and execution of such events and results tracking

• Strategic Alliances / Cross Promotion

  To identify alliance partners and get discount offers and barter alliances for customers / prospects

• Merchandise Solutions

  for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions
• Managing / Planning for the

  New Branch Launch

  . Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.

• Branch & ATM

  hygiene check visits

• Creative development process

  All creative development to be done as per brand guidelines and all regional creatives approvals to be taken from branding team
• A local candidate will be preferred who will be based out of Jaipur.
• Experience : 7-8 Years or Above
• Preferably from BFSI
• Post Graduate in MBA
• Marketing Experience in BTL / Events / Advertising / PR Agencies (Client Servicing) and Trade / Channel Marketing & Sales in Insurance / Banking & Financial Services
• Strong Execution Skills
• Self-motivated with a passion to learn and perform
• Interpersonal Skills along with customer orientation
• Effective vendor relationships management skills
• Good analytical skills
• Strong financial Analysis Skills
• Strong communication (Written and Oral)
• Eye For detail