Public Relations Specialist

Job Overview: We are looking for a Public Relations (PR) Specialist to manage and enhance our company’s brand image through strategic media outreach, content creation, and public relations campaigns. The ideal candidate should have strong media relationships, excellent communication skills, and the ability to craft compelling brand stories that resonate with the audience. Key Responsibilities: Media Relations & Outreach: Build and maintain strong relationships with journalists, editors, media houses, bloggers, and influencers . Develop and distribute press releases, media pitches, and company announcements . Secure media coverage in print, digital, and broadcast platforms . Monitor and track media coverage , preparing reports on PR effectiveness. Brand Communication & Strategy: Develop and execute PR strategies to enhance brand visibility and reputation. Act as the company’s spokesperson when needed, handling media inquiries professionally. Ensure consistency in brand messaging across all external communication channels . Work closely with marketing and content teams to align PR efforts with brand goals. Event & Campaign Execution: Plan and execute press conferences, media events, and brand campaigns . Manage PR initiatives for product launches, CSR activities, and corporate events . Leverage social media and influencer collaborations for digital PR campaigns. Crisis Management & Reputation Building: Develop strategies to handle negative press and crisis situations effectively. Monitor public sentiment and proactively manage brand reputation. Provide crisis communication support to senior management when needed. Team & Project Management: · Manage and mentor a small team of PR executives or interns to ensure timely and high-quality deliverables. · Delegate tasks, review outputs, and provide guidance to junior team members. · Coordinate cross-functional projects and ensure alignment with overall business objectives. · Drive accountability and maintain efficient workflows for PR initiatives. Key Skills & Qualifications: 5-7 years of experience in Public Relations, Media Relations, or Corporate Communications . Strong network of media professionals, journalists, and influencers . Excellent writing, communication, and storytelling skills . Ability to create press releases, speeches, articles, and media statements . Familiarity with PR tools such as Cision, Meltwater, PR Newswire, or Google Analytics . Strong project management skills and ability to handle multiple PR campaigns simultaneously. Knowledge of digital PR, social media trends, and influencer marketing (a plus). Job Type: Full-time Pay: ₹55,000.00 - ₹70,000.00 per month Benefits: Leave encashment Provident Fund Schedule: Day shift Experience: total work: 1 year (Preferred) Work Location: In person