Public Relations Manager

5 - 9 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Public Relations Manager at EaseMyTrip.com, you will play a crucial role in shaping and maintaining the public image of our brand. Your responsibilities will include crafting strategic PR campaigns, managing media relations, and increasing brand visibility and reputation through various platforms. Collaborating closely with marketing, social media, and executive teams, you will align PR strategies with business objectives to effectively communicate our dedication to providing exceptional travel experiences to the public. This position is essential for upholding high communication standards and driving brand engagement. You will be responsible for developing and executing innovative public relations strategies to enhance brand visibility and market positioning. Building and maintaining strong relationships with media outlets will be key to securing and expanding media coverage across traditional and digital channels. Additionally, overseeing the production of all PR content, including press releases, speeches, and public statements, will ensure alignment with the brand's voice. In times of crisis or negative press situations, you will prepare and implement response strategies to safeguard the brand image. Planning and managing events such as press conferences, interviews, and public appearances will be crucial in boosting brand presence and engagement. Monitoring the effectiveness of PR campaigns and media coverage, you will provide detailed reports with analysis and recommendations. Acting as the point of contact for all public relations matters, you will advise senior management on communication tactics and public sentiment. Leading and mentoring a team of PR professionals, you will set clear goals and foster a collaborative team environment. Managing the PR budget efficiently to maximize the impact of all public relations activities will also fall under your purview. The ideal candidate for this role will have extensive experience in public relations, media relations, or corporate communications, preferably in the travel industry. Possessing a strong network of contacts within the media industry and exceptional writing and editing skills will be advantageous. Experience in crisis management, event planning, budget management, and leadership will be essential. Proficiency in analytical tools for monitoring PR outcomes and media coverage, as well as innovative thinking and excellent communication skills, will also be highly valued.,

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