Public Relations Manager

Job Responsibilities:

Develop and Execute PR Strategies

• Design and implement comprehensive public relations campaigns to enhance brand visibility and reputation.

• Align PR strategies with company goals and marketing initiatives.

Media Relations

• Build and maintain strong relationships with journalists, editors, influencers, and media outlets.

• Serve as the primary point of contact for media inquiries and press communications.

Press Releases & Content Creation

• Write, edit, and distribute press releases, media kits, speeches, and other PR materials.

• Ensure messaging consistency across all communications.

Crisis Communication

• Develop crisis communication plans and manage response during reputation-sensitive situations.

• Act swiftly and tactfully to protect the companys image.

Event Management

• Plan and coordinate press conferences, product launches, media briefings, and public events.

• Collaborate with event and marketing teams to ensure seamless execution and media coverage.

Monitor Media Coverage & Public Perception

• Track media mentions, industry news, and public sentiment.

• Provide regular reports and insights to senior management, measuring the impact of PR activities.

Internal Communications

• Support employee engagement by aligning internal communications with external messaging.

• Collaborate with HR and leadership for announcements and culture-building initiatives.

Brand Reputation Management

• Ensure brand consistency and positive public perception across all platforms.

• Manage online presence, including social media PR strategies and reputation management.

Influencer & Stakeholder Engagement

• Identify and engage with key stakeholders, brand ambassadors, and influencers for collaborative campaigns.

• Foster relationships that support business development and brand trust.

Budgeting and Reporting

• Manage PR budgets and negotiate with media partners and service providers.

• Track ROI and report KPIs for all PR activities.Role & responsibilities